You don't understand from the media age!

Media media (mbth), also known as "citizen media" or "personal media", refers to privatization, popularization and popularization. Since the media is the general public, in short, it is the carrier that citizens use to publish what they have seen and heard with their own eyes, such as blogs, Weibo, WeChat, forums and so on. Frankly speaking, since the media is actually a tutorial from the media platform.

2. What is self-media?

Traditional media (newspapers, radio, television, outdoor)? New media (in a broad sense: digital communication media; Narrow sense: WeChat)? Paid from the media (personal content producers) own media (channels controlled by brands themselves) (through paid channels)? Win the media (consumers become channels and consumers become media)

3. The history of media development:

(1) Forum (199 1) Since the embryonic period of the media? (2) Blog (2002-2009) from the media? (3) webmaster (2006-20 1 1 year)? (4) Weibo (launched on -20 1 1 outbreak in 2009) started with the participation of the media? (5) Official WeChat account (launched at the end of 20 12 and broke out in 20 13)? Information platform from the media (headline number, penguin number, big fish number)? (7) live broadcast (the rise of 20 15)? (8) Video Age

4. The development trend of media:

(1) Media coverage is getting wider and wider (2) Employment threshold is getting lower and lower? (3) The development trend of self-media has become more efficient and rich.

5. Self-media will not die out, but it will be standardized.

The rapid development of any new thing has to go through a barbaric growth period? QQ WeChat, Taobao, Pinduoduo, especially from the media? Can you be willful when it is not enough to affect social harmony in the embryonic stage? When it is mature, it must be adjusted to conform to social values, otherwise it will be tantamount to death? Today's headlines have deeply realized that what you care about is headlines. Since the media will not die out, but the future development will become more and more standardized, you can still buy your own gas, but it does not mean that there is no bottom line, from conformity to unique views, from national entertainment to excessive social value, from the leader of the field.

6. No key card is the highest threshold.

(1) Understand users (3) Understand platforms (2) Understand life.