Traditional Culture Encyclopedia - Photography and portraiture - Which of the top five fashion magazines do you like best (photo award)
Which of the top five fashion magazines do you like best (photo award)
At one time, a joke was popular, saying: China's fashion magazine is a group of editors with a monthly salary of 8,000, telling a group of readers with a monthly salary of 3,000 how to spend money with a monthly income of 30,000.
Of course, this is just a general fashion magazine. If it is a top fashion magazine, it is another world.
In foreign countries, during Paris and Milan Fashion Week, the editors of major fashion magazines in Europe, America and Japan always sit in the front row. The protagonist of the movie Devil in Prada is based on anna wintour, the fashion editor of American VOGUE.
In the fashion circle, the editor-in-chief of top fashion magazines has almost supreme power in the fashion circle. The designers and models they recommend will quickly become popular, and many of them will become popular fried chickens in fashion.
With the development of China's fashion industry, the status of editors-in-chief of five major domestic fashion magazines is getting higher and higher. Especially in recent years, charity evenings organized by several major fashion publications in conjunction with the entertainment industry, such as "Bazaar Night in Fashion", have become more and more influential among the people.
Domestic stars are struggling for the cover of magazines, and once they are on these top fashion magazines, their personal brands will be greatly enhanced, favored by fashion circles and advertising spokespersons, and achieve greater value.
The effect on stars is so remarkable that for ordinary people, these magazines can also enhance their personal dress taste and aesthetic taste.
Fashion magazines have their particularity. Whether editors or photographers, most designers have received good professional training and high artistic accomplishment, and the works presented are still guaranteed.
I remember when I was studying, a design teacher told us that besides designing specialized courses, we should also improve our aesthetics and taste. Another good way is to read more fashion magazines. In fact, what the teacher said is not unreasonable. Apply an advertisement, the more you appreciate it, the more you know how to appreciate it.
So there are so many fashion magazines on the market with high taste and aesthetic value. And these magazines all have those characteristics. Now let's take a look at five fashion magazines.
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First of all, the most representative fashion magazine is ELLE World Fashion Garden, which is the Chinese version of the world-famous magazine ELLE. Shanghai translation publishing house and French flower Xie Li Fei Bai Qi publishing house jointly organized. It is also the first international high-end women's magazine to enter China.
ELLE magazine 1945 was founded in Paris, France, and published 46 editions in various regions and countries all over the world, becoming a leader in traditional fashion magazines. Has always been "fashion pioneer, outstanding, charming stunner" as the style positioning.
As can be seen from its cover design, the style is simple, fashionable, practical and international. In terms of periodical content, there is a lot of information about fashion and fashion frontier. Every fashion week will produce very detailed fashion information, and fashion resources have always been good.
As a practitioner in the design industry, its content is practical, updated in time and has a good reading experience. Through the accurate analysis, dissemination and selection of fashion trends, ELLE products form a unique style in image.
In the domestic media, it is one of the best.
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In fact, when it comes to China's early fashion magazines, you can't escape the book VOGUE Clothing and Beauty. VOGUE was founded in 1892, with a history of more than one hundred years. There are versions in several countries in the world, among which the Italian and French versions are the most famous and have a long history.
When I was at school, I liked to go to the library to browse the overseas edition of this magazine. The quality of fashion content in the 1980s and 1990s was quite high. No matter which edition of vogue is the top magazine in the world, it is also a fashion classic with a long history and wide respect all over the world.
But in China, since its establishment in 2005, it has developed for more than ten years without any progress!
Why do you say that? I used to think that I was limited by domestic editing and other factors and levels, so I made this classic fashion magazine with excellent inheritance into a first-class fashion magazine. To tell the truth, the domestic VOGUE is not satisfactory from the cover to the content.
Nowadays, comparing ELLE with Harper's BAZAAR, we can only be really too lazy to make progress and still stay in the early stage of publication. On the cover of the tenth anniversary issue, ten domestic heavyweight female stars were made into golden dolls. If you see it, you will realize my disappointment that I hate iron.
Look at the typesetting of the magazine cover, it is either gold or the same color as the clothes of the cover characters. I really hope that all the contents and titles in the magazine can be put on the cover, leaving no room for imagination.
Sometimes I feel that it is not much higher than some second-tier Japanese and Korean fashion magazines, and the editor-in-chief has contributed a lot to this.
four
Harper's Bazaar is a weekly magazine, which introduces the latest popular information in Germany and Paris for upper-middle class women. It was not until 190 1 that Harper's Bazaar began to become a monthly magazine. The first editor-in-chief, Mei Ali Booth, was a famous historian and translator at that time, which laid a foundation for the magazine's advanced consciousness. Is a fashion magazine serving the elite female class in China, spreading the power of fashion, beauty and women.
Bazaar Star Charity Night is the highest standard charity dinner hosted by Bazaar Fashion magazine in China, which raises money for charities in China by auctioning luxury goods of top international brands. This is the most famous charity dinner in fashion. Because it is jointly organized by China Textile Import and Export Corporation Press and China Fashion Magazine, all information and professionalism in the clothing industry are very strong. In recent years, the development has surpassed the influence of VOGUE Clothing and Beauty and ELLE World Fashion Garden in China.
Although the cover quality is different, its domestic editors have the courage to try, from asking Wallace Huo and Hugh to shoot the cover, abandoning the case of using only female stars and models as the cover for the first time, using pure male stars for the first time, leading the trend and forming the trend.
In terms of content, it is more professional.
From asking Luo Meisheng and other professionals who specialize in the history of fashion to write a column, we can see from the materials produced by Fashion Week that the editor-in-chief of the magazine not only leads the fashion trend in China, but also has a profound understanding of clothing and fashion, which plays an important role in inheritance and development, and its sense of mission and depth are very commendable. If I only subscribe to one domestic fashion magazine every year, I will give this opportunity to Harper's BAZAAR Fashion Bazaar. Over the years, editor-in-chief Su Mang has made great contributions. If the editor-in-chief appeared less, I would love it more.
five
Madame Jia was founded by Jean Prouvost in 1937 and came to China in 65438+February 2002. Co-sponsored by China Sports Publishing House and French Flower Xie Lifei Baiqi Publishing House. It is also one of the world-famous high-end women's periodicals. From scratch in China, it is also the most progressive fashion magazine this year. In particular, the established style is different from European and American styles, and it is more inclined to Han Feng, but it has its own characteristics in China.
No matter from the cover or content, its style is relatively stable, and it is bold and avant-garde in color matching and composition. In the fashion design industry in recent years, many designers like this magazine very much.
There is a faint momentum of catching up with the front line, with rich colors, young and lively overall style, interesting visual difference effect, artistic sense and modern sense.
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Sihai Fashion was founded in 1886. 1905, the publishing tycoon william hearst bought it at the current price of $400,000 (equivalent to the current price of about10 million in 2006). Its style is elegant, exquisite, bold and funny.
The style of world fashion is sometimes unstable. In good times, if you don't read the words in the magazine, you will think that this is a super-first-line magazine, although the content edited before is very messy, and sometimes you will miss it. But now it has gradually formed a development trend with European and American styles as the mainstay, supplemented by Japanese and Korean styles, and the overall level is getting higher and higher.
Although the influence of COSMOPOLITAN Fashion and Marie Claire Lady is slightly lower than that of VOGUE, World Fashion Garden and Bazaar, with the development of China's fashion industry, they have made great progress and gradually found their own position, with increasing influence and more and more audiences, which is actually a good thing.
Don't pinch the words above!
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