The importance of video editing to the new media operation profession

The importance of video editing to the new media operation major is as follows:

With the development of the new media industry today, the number of practitioners is increasing. Although the threshold for this position is relatively low, The level of practitioners varies. New media operation positions can be said to be technical positions. To run an account well, the most basic thing is high-quality content. However, outputting high-quality content requires too much energy, and the industries are different. Each industry requires excellent new media operation positions. However, today's new media operators are also prone to encounter bottlenecks. So what are the bottlenecks?

First of all, small and medium-sized enterprises do not have enough knowledge about the new media industry. For example, many companies mistakenly regard new media operation positions as content editors, who are mainly responsible for updating public accounts, short video platforms, etc. Moreover, many companies only have one position within them and have not built their own self-media team. This position is very unstable because one day it may no longer be needed. We do not understand the capital investment in the self-media industry and have unclear goals. Currently, the most obvious bottleneck is the new media operation position.

Furthermore, new media operators do not have enough knowledge about the position. What are the responsibilities of this position and what are the future development prospects? In fact, most new media operators are not clear about it. Nowadays, the new media industry has gradually become saturated. If the dilemma of this industry cannot be changed, it will definitely go downhill. The new media industry will not die, but new media marketing will gradually become outdated, because this industry relies on customers and the market. Finally, as a new media operation practitioner, what should we do to avoid being eliminated by the market?

First, become a self-media author. There is not much difference between new media and self-media. If you are an excellent self-media operator, you can run your own account. However, the competition within the self-media industry is relatively fierce now. , it takes a lot of effort to do it well. But there is a difference between working entirely for yourself and working for a boss in a company.

Second, learn online marketing knowledge. Many self-media authors may have switched careers from editorial positions and do not know enough about online marketing knowledge. They should learn more online marketing knowledge. It will be very beneficial for you to change your career in the future, because the online marketing industry will always exist, but the promotion methods and channels are different.