Small coup to maintain old customers (I don't know how to maintain old customers)

In fact, as far as photographers are concerned, most of their customers come from offline. Their customers, that is, old customers, feel very good after shooting here and recommend them to friends. Now everyone likes to take photos of themselves in the circle of friends and Weibo. Everyone has a love of beauty. Send your work to Weibo and friends circle to spread it. His friends, colleagues and classmates will ask who to look for when they want to shoot, and then recommend you to the customers who want to shoot.

How can we get customers to help us publicize?

In other words, how can we maintain a good customer relationship? Today, let's share this topic. As the saying goes, "Sharpen the knife and cut the wood by mistake", when you want the customer to help you spread it, you should be prepared from the beginning, know when the customer will come to you and why you want to shoot it (birthday/graduation/other), and then attach a label to him, indicating key information (occupation/location/birthday/hobbies, etc.). ).).

1. Give everyone a unified label.

2. Make a customer information table according to the time line.

For example, when is the customer's birthday, what are his hobbies and which city he is in. By sorting out the information, we can get to know our customers in more detail and have a chat with them every once in a while. I know a photographer who asked his assistant to help him sort out the annual client list. Including their basic information, shooting time, he will send some small gifts on holidays or customers' birthdays, which don't need to be expensive, just tens of dollars. Through these, he will firmly embrace this customer, and he will form continuous trust and dependence on you. It's natural if he recommends customers for you.

3. Tell the customer in advance when shooting, if you recommend others, it will be beneficial.

At the beginning of each shoot, you explain to the client that if you help promote and recommend a friend, as long as the friend comes, you will give him a gift. Direct remittance is not recommended. It is more appropriate to send some photo albums or old photos. Or, if you recommend five clients to me, I'll send you a set of photos for free. For some mothers with children, it is easier for them to recommend customers. Because every treasure mother knows many parents in kindergarten, and many parents also like to spend money on their children, make all kinds of things for their children and show photos, so if you ask them to send a circle of friends to recommend you as a photographer, you can send them dense photos, or give them a small gift like a small photo frame, which can also promote customers to introduce you.