How does wedding photography satisfy customers? (Post-photography)

Shoot or not shoot? Affinity of humanistic environment

Paying attention to the shopping environment, pursuing popularity index and emphasizing humanistic quality are a link that businesses attach great importance to. In particular, can wedding photography enterprises create a humanistic environment with high affinity? Is the key to winning.

Girls have a "wedding dream" from the day they attend their partner's wedding for the first time, or through the media. As prospective brides, they are the target customers of wedding photography. When they come to the studio and finally decide whether to shoot or not through reception, consultation and service, it is precisely the joint point of all commercial activities in the studio-the source of profit.

In the first case, the receptionist tries to figure out the customer's psychology according to experience and subjective judgment, and then provides corresponding consultation according to their own conclusions. Finally, both parties decide whether to make a move. Its success rate is generally around 50%.

Because the psychological dimensions of male and female customers are very different, the motivation of taking wedding photos is just the opposite to that of buying electrical appliances. As the target customer, the bride should be the final decision maker. Therefore, the key to the success of the studio is to influence the decision of the target customer (bride-to-be) through unique design. In other words, in large and small photo studios, what do customers (brides) value most in their choice? A set of photos are the products of the photo studio. And there should be "people" in products, that is, humanized service-elegant environment, enthusiastic service and pleasant attitude.

One is to have soft services in a hard environment. Including the appearance, color, graphics, symbols, lighting, exhibits and other "hard" designs of the studio. , that is, Vi (image recognition system) that cannot be easily changed and should not always be changed.

The second is that soft services should have hard indicators.

Is it sweet? Aesthetic appeal in shooting process

As mentioned above, customers have become the top priority of new marketing in the new century. From competing for customers' wallets to competing for customers' eyes and thinking with customers, operators are stepping onto the altar, becoming more and more literate, sophisticated and reasonable, and making the economic connotation more and more full-making economic activities more humane, considerate and rational with the limits of human thinking. Consumers, on the other hand, are fighting against traditional marketing with grotesque exaggeration, illogical cunning and surreal demand-copying themselves, leaving personality blank, and making people shine in the era of richer goods, more advanced technology and more refurbished market. Especially when taking wedding photos, the "once-in-a-lifetime" nature makes it have a very lofty significance. As an "art of regret", can photography guarantee this sublimity? This is the second key to customer satisfaction. Did the bride smile sweetly when the studio finally provided the finished products to the customers? From the aesthetic appeal in the whole shooting process.

The bride's aesthetic taste is self-evident. It includes three levels: the first is to keep the most beautiful youth forever; The second is to freeze the happiest moment; The third is to make the most enjoyable time last.

Therefore, in the whole wedding photography process, because we are faced with customers with high psychological requirements, very excited emotions and high nerves, if there is an error in one link of customers' highly sensitive psychological and nervous activities, it may cause customers' unhappiness, ultimately affecting the quality of products and directly affecting the spread of brands.

In addition, in terms of post-production, the products and services provided by the photo studio are beautiful and the bride's smile is sweet. The higher the proportion of this "proportional" relationship, the stronger the reputation generated by customer satisfaction.

OK or not? Let's look at the value scale of this judgment first.

If a customer, after many years, takes out that set of wedding photos with the changes of years and the vicissitudes of personnel, it is still elegant, noble and attractive, that is the best praise for our service.

Whether wedding photography is good or not actually includes several elements: the first is the bride's manners, which is what we often call "enough flavor"; The second is the artistic treatment of the bride, which is a watershed that truly embodies "art" or "technology"; The third is the combination of the whole set of wedding photos, including wedding dresses, accessories, modeling and "system packaging" for making all the contents.

According to the division of futurist toffler, human society will enter three stages: agricultural economy, industrial economy and experience economy. The so-called experience economy is not only the sublimation of the current service economy, but also the extension of the knowledge economy. It provides a kind of advanced sensory enjoyment and spiritual wealth on the basis of providing customers with goods and services. At present, marked by the rise of sports industry, entertainment industry and tourism industry, the experience economy is in the ascendant, and it is playing a more and more contour role in the consumption field.