Traditional Culture Encyclopedia - Photography and portraiture - Sweet potato live broadcast sales ranked first.

Sweet potato live broadcast sales ranked first.

The first place in the live broadcast of sweet potato is the sweet potato brother Pang Feng.

Many people call it "sweet potato brother" because it sells a single product champion on "selling sweet potatoes online". He used to work outside for several years, and also went back to his hometown to open brand clothing stores and children's photography shops. Because the online sales of the clothing brand he runs exceed the physical store, he decided to transform into an online merchant. As a local online merchant in rural areas rising in the tide of e-commerce, Pang Feng is a real "agricultural Dell" with little background.

After Pang Feng experienced the online sales of 20 13 "Double Eleven", the online sales of his clothing brand exceeded the physical store, so he decided to transform into an online merchant. After that, Pang Feng began to investigate and demonstrate, form a team and register a trademark.

Management characteristics of "Sweet Potato Brothers No.1";

1, business direction

In the direction of business, he went against the market and boldly chose to be a fresh agricultural product. In 20 16, many fresh e-commerce companies went bankrupt, but Pang Feng went against the trend and gave up dried fruits, miscellaneous grains and other business products, gradually focusing on Baotianman cuisine and fresh agricultural products. Especially fresh agricultural products, such as red (purple) potatoes, kiwifruit and so on. Relying on the advantage of origin, picking from other places, packaging and shipping directly, is very competitive.

2. Product procurement

In terms of product acquisition, the price given by Pang Feng is always more expensive than others.

3. Product control

As a middleman, Pang Feng is not greedy for perfection. Before the introduction of each new variety, he and his partners should taste it personally, adopt the method of "I will purchase and I will check", strictly screen and control the production process throughout the whole process to ensure excellent quality.