What kind of team is behind Kinfolk and Ouur brands?

I talked to some friends who know kinfolk's creative team-Ouur's designer team is mainly in Japan, and kinfolk's Portland creative team needs to do some overall positioning and planning. I think this move is wise as a by-product. After all, the current trend of independent publishing is very good, but the problem is that there is a high degree of convergence-for consumers, related products and activities independent of paper media can improve brand awareness and the spread of lifestyle attitudes. Of course, kinfolk has been a brighter business model than other independent magazines from the beginning. It was famous for its combination of paper and offline activities called kinfolk dinner, until their website was revised last year and more content similar to online media was introduced, until the brand ouurs was launched. Obviously, they intend to do it in retail and e-commerce. As a literary publishing team, this development route is quite ambitious. At present, the overall positioning of ouur is still tentative, mainly for the relatively mature Japanese market. I think this is very interesting. It can be said that the style is very high and will soon appear in physical stores in North America. I'm also curious about what they can do. Finally, I have been paying attention to kinfolk since it was founded, and I also joined one of their dinners, but I am not interested in their magazine content at present, and I really lack fresh content and high-quality content. Maybe I'm too demanding on the content myself. At present, what I like best is their relatives having dinner. In fact, Nathan Williams, the brand director of Ouur, said that Ouur was really influenced by the "minimalist" culture in Northern Europe and Japan, and returned to practical and comfortable costume aesthetics under the high guiding principle of "less is more". What impressed me most was the photography style of AW 15. Black and white processing makes the picture gentle and harmonious, and the texture of the clothing is very clear and exquisite. AW 14 The dining table is casual and elegant, feeling that time has passed and life is embracing.