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What is the major of advertising media?
Dear friends, the main courses offered by the advertising media major are: Introduction to Communication, Introduction to Advertising, Advertising Planning and Creativity, Advertising History, Advertising Copywriting, Advertising Operation and Management, Advertising Camera and Photography, Practical Art and Advertising Design, Computer Graphic Design, Advertising Effect Research Methods, Market Research and Analysis, Public Relations, Chinese and Foreign Advertising Regulations and Professional Ethics, Marketing, Economic Law, Consumer Psychology, etc.
Among them, advertising planning and creativity, advertising management and management, advertising effect research methods, market research and analysis, public relations, marketing, consumer psychology and other courses are professional core courses.
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