Traditional Culture Encyclopedia - Photography and portraiture - What is the difference between product photography and other photography?
What is the difference between product photography and other photography?
The photographic characteristics of products are mainly manifested in the photography with products as the main genre. Their photos are used in advertisements, commodities, catalogues, product brochures, pamphlets and similar publications. They are also used for packaging and decoration of posters and exhibition brochures, as well as packaging bags and boxes. The photos introducing the product must be clear and straightforward, and the color, shape, material and structure of the product should be reproduced. Photos used for promotion usually beautify products and give people a hint that they can provide tangible and intangible benefits, which are generally expressed by images. It is necessary to highlight the theme position of the goods, that is, the goods should occupy the main position in the middle of the photo and occupy most of the area of the picture as much as possible. If there is a foil in the picture, it should not be too much, let alone pretend to be the owner.
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