Traditional Culture Encyclopedia - Photography and portraiture - Dalian net models are mainly students and white-collar part-time workers?
Dalian net models are mainly students and white-collar part-time workers?
At present, Tao has 34,689 female employees.
Amoy girl's income: 10000~ 50000 yuan per day.
Online registered Taobao girls in Dalian: 522 people are almost part-time, mostly students and urban white-collar workers.
outline
Yan was born in 1990 and trained English teachers in school. When taking photos, the photographer invited her to be a part-time model for the online shop.
Zhao Xinrui, a sophomore at Lu Xun Academy of Fine Arts, occasionally does this in his spare time? Madou? Part-time job She shoots a wide range, including clothes, wigs, accessories, scarves, shoes and hats.
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Making beans is actually a hard job, and everyone thinks our photos are good. But in fact, I have a scene of blowing air by the sea in summer clothes in winter, and tears can't help falling. There is also the case of shooting down jacket fur in July and August, which is also very common in these beans. Yan Hui Mei
When I met Yan, she had just finished her class. ? I work as an English teacher in a training school. ? /kloc-a girl born in 0/990 has a sweet smile. I like the students to call me Miss Yan. ? Actually, does Yan have a career? Taobao shop? Madou (model)? , commonly known as naughty boy? Don't underestimate this industry. With this part-time job, Hui Mei will earn thousands of dollars more every month. On August 8, the data obtained by the reporter from Taobao showed that the output value of its online model platform 20 12 in the first half of the year had exceeded110 million. At present, there are as many as 34,689 female employees in Tao? Among them, there are 522 Taobao girls registered online in Dalian. Another data shows that at present, it is nothing new for naughty girls to earn tens of thousands a month, and the highest daily income can reach 50 thousand yuan, which is equivalent to the income of ordinary white-collar workers in first-tier cities for half a year.
Most of them are part-time Dalian pottery girls, mostly students and white-collar workers.
After graduating from college, Hui Mei has been working as an English teacher in a training school in Dalian. Mainly teaching spoken English, from primary school to junior high school students. ? She said that she became an online shop model by accident. On one occasion, Hui Mei went to take photos. The photographer felt that she had great potential to be a model, so he invited her to an online shop to help model. ? The first time I was a model, I made it for a jewelry store in Taobao. Movies were very effective at that time. Later, people began to come to me one after another, hoping that I could become a model in their online shop. ?
Coincidentally, Zhao Xinrui is a sophomore in Luxun Academy of Fine Arts. She does it occasionally in her spare time? Madou? Part-time? Because I study design and like photography, I often take pictures with my friends with my camera. I will also put some photos of my life on the internet. Some students said, with your external conditions, why not try to be a plane model? I didn't take it seriously at first, but gradually I had some spare time, so I thought I might as well earn some pocket money instead of doing nothing at school. ? Xin Rui said, At first, I didn't know much about this industry, so I asked my senior sister who had experience in Taobao shooting and started modeling online. I shoot a wide range, including clothing (excluding underwear), wigs, accessories, scarves, shoes and hats, and so on. ?
The survey found that at present, Dalian? Naughty girl? Almost all of them are part-time, mostly students and urban white-collar workers. At the same time, the reporter found that in addition to a large number of online shop models, the division of labor is becoming more and more professional and meticulous. In addition to the models we often talk about, there are ten new types, such as face, eye, leg, hand, mouth, waist, foot, chest, ear and hip. The data shows that these new models account for 10% of the total number of models in online stores, reaching more than 3,200.
Some earn more than 10,000 yuan a month, while others are free.
At present, the number of registered online shop models in Dalian is 522, but this figure is a bit inferior to that in naughty developed areas? Women pottery practitioners in Beijing, Shanghai, Guangzhou, Hangzhou, Chengdu and Wuhan account for 60%. ? This is mainly related to the relatively large number of online stores in these cities. ? Yan told reporters that because there are few online stores in Dalian and the scale of operation is small, so? Naughty girl? Competition is fierce and wages are relatively low. ? It must be a powerful store to take pictures of models. Because in addition to the cost of the model, there is also the cost of the photographer, which is very expensive. ?
On the platform of Taonv, Hui Mei's offer for a day of shooting is 1000 yuan, while the offer for a new day is 500 yuan. According to the reporter's investigation, the quotation of Dalian Taonv is very different. The highest price is 1.200 yuan/day, and the lowest price is 0 yuan. ? 0 yuan's sign doesn't mean you don't need money, but both sides can discuss it. ? Hui Mei told reporters that, of course, in order to improve their reputation, or just for fun, they chose free. ?
In fact, there is still a big gap between Dalian's bean income and Beijing, Shanghai and Guangzhou. For example, are the beans in those areas all squeezed? Fragments? Charge. It takes 50- 100 to shoot a piece of jewelry and a piece of clothing. Most of Dalian charges by the day. I often shoot more than 30 pieces a day, so the overall income level of Dalian is low. ?
When it comes to income, Hui Mei told reporters that because he is a senior? Madou? She can get this kind of order reservation every week now. Now that there are more customers, I have a choice. ?
I want to be a fashionista and an agent.
It is worth mentioning that the influence of naughty girls is increasingly affecting consumers. More and more consumers hope to capture fashion trends, understand clothing collocation, photography and makeup artists through the platform of Amoy Women.
Xinrui told reporters that she often volunteers? A promotion? This role. ? I will promote the shop clothes and online shop address I took before to everyone for free. This is because, first, it can increase the number of visits and turnover of the store, let more people know about this store, and at the same time increase my own popularity. This is a win-win situation, so why not? ?
The data shows that there are currently more than 7,000 online models recommending and sharing their treasures every day, and more than 1 10,000 consumers are their loyal fans every day. ? Making beans is actually a hard job, and everyone thinks our photos are good. But in fact, I also have a scene of wearing summer clothes and blowing air at the seaside in winter. ? Hui Mei told reporters that the worst time was when she was frozen and crying. Tears fell uncontrollably. ? Similarly, it is not uncommon to shoot down jackets and furs in July and August. But the fact is, as the first people to contact the next season's fashion, they have also become the vane to lead online fashion consumption.
Model girl next door temperament is the most popular.
A few days ago, reporters browsed online? Madou? I found that not all of them are beautiful women, and many of them are as ordinary as the girls next door. ? Actually, beans don't need to be beautiful. ? An Tingting, who has had shooting experience, told reporters. For example, although you look ordinary, you have a sweet smile; Even you can be ugly, but you are ugly with characteristics? As long as the seller likes you and you can show the characteristics of the goods, you can realize your dream: to show yourself, and at the same time, the seller sells high-quality goods. ?
Sakura Naphthalene, an ordinary girl born after 80s who is not outstanding in appearance but simple, full of affinity and loves to share, has not only won high online popularity and rich online model income by virtue of her lovely and sweet appearance and unique temperament since she became an online shop model on 20 10, but also brought her personal online shop back to life, gaining both popularity and sales? The sales scale of hundreds of thousands of fans and nearly ten million online stores in Weibo.
Now cherry naphthalene is not just ordinary? Madou? She has created a dream team composed of professionals in photography, makeup, collocation and post-retouching, with her own photographer, makeup artist and post-production. She smiled and said: I am almost an all-around player now. I can do graphic design, store management, model shooting, makeup matching, post-retouching and even video editing.
The display of value identification model has greatly increased the sales of online stores.
Through investigation, the reporter found that with the development of online shopping, both buyers and sellers now show their recognition of the value of online shop models, and even think that only the Taobao girl display method closer to real life can explain their understanding of online fashion.
For example, the store where I first photographed jewelry was run by a couple. ? Hui Mei told reporters that before her filming, the store's monthly sales were only a few hundred pieces. Now the highest monthly sales volume of jewelry in their store is more than 7,000 pieces? Of course, it is inseparable from their personal efforts, but the display of models plays a very important role in the promotion of shops. ?
Wang Qi, the owner of a Taobao shop in Dalian, also said that for online stores, the aesthetic feeling of pictures is the key to determining the sales of goods. ? I used to sell clothes. I just took pictures of clothes and didn't look for models. Sales are not ideal. A customer told me that he wanted to watch a reality show, saying that only in this way can he know what it feels like to wear clothes on his body. ? Wang Qi said that later, she found a sweet-looking sister to be a guest model. Sales rose immediately. At present, the store size is still too small. If possible, be sure to invite Ma Dou. ?
According to the survey data, about 70% of sellers use real models to take photos in online stores, which has played a positive role in promoting business. And about 65% of consumers think that using live models to shoot will have a more emotional and vivid sense of consumption appreciation for online store consumption experience; They believe that it is particularly important for online shop operators to display products with reality shows, because models can show the fashion connotation of products more beautifully, truly, three-dimensionally, comprehensively and intuitively, and can also provide consumers with professional clothing matching reference schemes, which will bring convenience to consumption decisions.
The net model benefit transaction volume exceeds 700 million yuan.
According to the data survey of iResearch 20 1 1, the transaction volume generated by businesses seeking online models to shoot films through Taobao platform exceeds 700 million yuan, and it is still growing. Online modeling is an important part of the visual economy for e-commerce sellers. Taonv can not only make the baby more perfectly displayed, but also make consumers buy more sticky. A good naughty girl also has a great influence on the sales of a business. If the merchant suddenly changes the model, the sales volume will drop sharply.
And the life of girls who become naughty girls will also change a lot. They don't need to have tall bodies and beautiful faces like traditional models. As long as it is close to the people and closer to consumers, it will be loved. It is understood that the daily income of Amoy Girl Platform Madou can reach up to 50,000 yuan, and their beauty can realize great value. In this regard, Huimei has deep feelings. ? I used to be a very introverted girl. But I've been cooking beans for so long, and I'm becoming more and more generous and cheerful. Now I also participate in many activities, and everyone thinks I am confident and not stage fright. ? At the same time, Hui Mei revealed that Madou's career gave her a new plan for her life. I will consider developing in the fields of brokerage and cultural communication. I have been looking for opportunities to learn. ?
20 1 1 year, Taobao opens nearly 10000 stores every day, and clothing products are the first category sold by Taobao, with an annual market scale of tens of billions of yuan. It can be seen that with the rapid development of clothing online stores, the demand for net beans will also increase. In addition, other categories, such as jewelry, cosmetics, etc. , is also on the rise, and the online model market is considerable.
In 20 12, Tao Nv's platform ushered in its new changes. Many famous artists signed contracts with Tongrong Culture, ESEE models gathered with supermodels at home and abroad, GME led, and Ocean Butterfly Records brought popular singers such as by2. These leading figures in the entertainment and fashion circles have joined the platform of Taonv one after another, which also indicates that the platform of Taonv has become a new battlefield in the entertainment circle.
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