Twelve o'clock in Chang 'an, Joy of Life and other online dramas won the Magnolia Award, with a broadcast volume of 8.25 billion in Yunian Qing.

Twelve o'clock in Chang 'an, Joy of Life and other online dramas won the Magnolia Award, with a broadcast volume of 8.25 billion in Yunian Qing.

The Magnolia Award Ceremony of the 26th Shanghai TV Festival was held last night. This award is the first time that a TV series premiered on a key video website. "The Longest Day in Chang 'an" won the Shanghai TV Festival International Communication Award, Best Photography and Best Art; Joy of Life won two awards: Best Screenplay and Best Supporting Actor.

On the evening of August 7, the Magnolia Award Ceremony of the 26th Shanghai TV Festival was held in Shanghai. The TV series Joy of Life, which was jointly produced by Tencent Pictures, Xinli Satellite TV and Reading Group, finally won two awards: Best Screenplay (adaptation) and Best Supporting Actor.

The Joy of Life is adapted from the author's ingenious novel of the same name, which outlines the growth story of a teenager, the ups and downs of the plot, the clear group image and the relaxed and humorous language, and shows the strong collision between China's traditional culture and contemporary thinking. The TV series Joy of Life, written by Wang Juan and directed by Sun Hao, was broadcast on Tencent Video and Iqiyi on October 26th, 2011.Douban scored 8 points, and Tencent video had 8.25 billion broadcasts.

Wang Juan won the best screenplay (adaptation) award for this play. In setting the core of The Joy of Life, Wang Juan created the collision between modern thinking and ancient system. Such conflicts and contradictions make readers and audiences devote more emotions, pay more attention to the fate of the protagonist, maintain the independence of modern thinking from beginning to end, and have a clear and unique perspective; In addition, in the aspect of human nature design, it highlights the wonderful and complex characters. The story is essentially the display and collision of human nature, and all contradictions erupt around the most fundamental human nature conflict.

At the same time, in the process of adaptation, as the source of IP content and fans, reading actively participates in the discussion, clarifies the core value of the original, and organizes the original fans to watch the movie in advance, and puts forward opinions and suggestions during the adaptation process.

Actor Tian Yu won the Best Supporting Actor Award for his outstanding performance in Joy of Life. In the play, Wang Qinian, played by Tian Yu, is an expert who likes to be partial to wealth. He is a philistine, insatiable, henpecked and glib, but his heart is full of affection. When he comes home, he will bow deeply to Mrs. Tiger and Leopard through the door. He won the recognition of the audience with his understanding of the role.

The drama version of Joy of Life is based on the successful linkage of Wen Yue Group, Tencent Pictures and Xinli Media.

In the development process of the serial drama series "Joy of Life", Tencent Pictures, as the organizer and organizer, is responsible for the whole process management and collaborative scheduling among producers; As one of the co-organizers, Xinli takes respect for original values as the core and deeply cultivates creation; Reading is responsible for retaining the essence of the original story. Through a series of book-film linkage measures, the seamless link between the reading scene and the drama scene is realized, the IP circle is broken, and the original heat is once again enhanced.

At the opening forum of the 23rd Shanghai International Film Festival this year, Cheng Wu, vice president of Tencent Group, CEO of Reading Group and CEO of Tencent Pictures, said: We will continue to increase the cooperation between Reading Group, Tencent Pictures, Xinli Media, Tencent Animation and Cat's Eye in the upstream and downstream linkage of content, form a more efficient content organism, and bring more abundant life, warm people's hearts and touch humanity to the audience.

It is reported that in the future, Reading Group will conduct in-depth exploration in promoting industrial integration and exploring industrial model innovation, and jointly establish a new ecology of open integration and close cooperation in content production with partners.