How to take a good product photo to show the texture of the product?

If you want to open an online shop, you undoubtedly need high-quality product pictures to attract customers. Of course, it is best to entrust this job to a professional photographer with rich experience in product photography. If you have budget requirements or some ideas about product photography when building a website, you can try to shoot it yourself, but how?

light

Natural light is the key to the success of any photography. Usually, shooting in the daytime is the easiest way to get the best results. Not only the total amount of light is important, but also the uniform distribution of light is important. In order to get the best light distribution, we should be familiar with the concepts of "shadow" and "local shadow".

When the object is larger than the light source, it will form a shadow. Therefore, when the light source is larger than the subject, a penumbra will be formed. In order to obtain high-quality results, it is expected that efforts will be made to form a local shadow effect.

The following figure shows how diffuse (diffused) light contributes to the uniform distribution of illumination on the surface of the object, thus producing a soft image. To avoid heavy shadows, use a diffusion filter: wrap the flash window with white tape or white bag. Through this design, the surface of the object will be evenly and softly illuminated, and bright light sources will not be reflected.

White background

In product photography, pure white background is usually the first choice, because it can help the viewer's eyes focus on the subject easily. The white background creates infinite illusion, and the horizon is replaced by calm white light. To create a white background at home, please put a piece of white paper or cloth, so that the main part is on the table, and the edge is slightly rolled up and placed on the back of the chair or some kind of box. A white background helps to highlight the theme.

Creative composition

No one knows their products better than you. You can look at this theme from a new angle, which will even surprise the audience. Try to shoot the product from an unusual angle, observe it carefully and constantly look for a unique shooting angle. Emphasize different angles of objects, so that images can convey the "story" of products. You never know which angle will give you a different amazing effect, so please try different angles.

Use tripod and timer.

Slight camera shake may cause image blur. In addition, the shorter the distance between the camera and the subject, the higher the degree of blur. A tripod can help you keep the camera stable to get clearer and better photos. Even the simplest and cheapest tripod can help you get the desired effect. You may also find that the built-in camera timer helps to prevent camera vibration and maximize image clarity.

Give a correct sense of norms.

In order to increase the recognition of the products in the photos, I hope to give visitors a proper proper limit. Compared with composition, users can easily determine the size of the product by including a familiar object in the picture. For example, if you want to sell a micro-accessory, you can take a photo next to an ordinary pencil to clearly know its size.

Create a natural environment

Try to put the subject in the natural environment. This will help potential buyers to mentally imagine your products in their daily lives. Other projects can also help emphasize the benefits of products. For example, if you want to sell a watch, please take a picture of the watch on your wrist. If you want to take a photo of the gift book, please put it on the coffee table next to the small fruit vase. When shooting jewelry or clothes in the natural environment, it is recommended to shoot at least one subject on the model. Therefore, potential buyers will be able to try their own products psychologically and will have the opportunity to emphasize the characteristics of the target audience.

Show different colors

If you provide products with different colors, please do your best to show them to customers! In many online stores, products are displayed in the form of single items, which say "colors are also available: blue, red and purple". The combination of multi-color products in the photo will make the image richer and more vivid, and help to emphasize the attraction of the products. As they say, a picture is worth a thousand words.

Emphasize product details

If you want to emphasize the specific details of the product, you need a close-up function. This mode is called "macro", and it is represented by a tulip-like flower icon in most modern cameras. Macro function is usually used when shooting small objects such as jewelry or flowers. It makes the image have a high depth of field and can change the proportional perspective. In this way, the background is still blurred, which makes many photos more interesting.

If macro mode is not enough to capture real tiny details, please use a special telescopic tube. This expertise will help the lens focus on the smallest details.

Final photo processing

Shooting is just the beginning. Through photo processing, the image quality can be improved and the defects and small flaws can be eliminated. For the problem of uploading photos to online stores, the first and necessary step is to do the same size homework. Select one or three required image sizes (for example, small, medium and large), and then save each photo in three forms.

No retouching skills are needed. You can download lightroom preset files before Bian Xiao, and then import pictures to finish retouching, and you can get a good rendering.