The application of hand-drawn illustrations in packaging design-how to combine illustrations with packaging design

How to express the application of illustrations in packaging design?

Illustrations, also known as illustrations, as an important form of visual communication in modern design, have been widely used in modern design. In many fields, it has become one of the important expressions of packaging and product design. With its unique artistic charm and rich expressive language, illustrations have attracted increasing attention from designers. At the same time, because of their unique stylized expression, illustrations have brought a refreshing experience to the packaging market and are deeply loved by the public.

Illustrations have various expression techniques, and different brushes and different designers show completely different styles. It is precisely because of the variability of its style that we can learn from the creative style of illustrations and create packaging works with strong visual appeal based on the analysis of the attributes and characteristics of the product itself.

Illustrations can express completely different feelings from photography and create a dizzying variety of forms. The combination of illustrations and packaging design gives designers great creative freedom, and designers can boldly Try a variety of styles of design: exaggerated painting style can highlight the characteristics of the packaging, add interest to the packaging, and is suitable for the packaging of creative products, 2.1; black and white sketch lines reflect the simplicity and nature of the packaging, giving people a quiet and friendly atmosphere Feeling is used in the packaging of humanistic products, as shown in Figure 2.2; small fresh style and healing style illustrations give people a pleasing and heart-warming feeling, and are deeply loved by women. They are mostly used in the packaging of cosmetics, tissues and other products. 2.3; Illustrations with ethnic style, influenced by region and customs, are often used in the packaging of specialty products such as tea.

The illustrations themselves have rich artistic modeling language, and many styles such as aesthetic, realism, and retro can be integrated into The packaging design of clothing, cosmetics, and food not only meets the different emotional needs of different consumers, but also achieves good design and communication effects. Illustration packaging design uses beautiful shapes to inspire people's imagination and guide consumers' associative feelings to convey information. The application of illustrations in packaging gives packaging new decoration forms and visual communication concepts, brings new packaging methods and visual effects to packaging design, and adds artistic charm and cultural connotation. What is the importance of illustrations in packaging design?

In packaging design, illustrations are mainly used in the picture part. The types of pictures in packaging design include photography pictures and painting pictures. Illustration is a type of painting picture. Graphics always occupy most of the packaging screen, or even occupy the entire screen, so the position of graphics in the packaging screen is very important. In terms of visual order, it generally takes second place after the attractive brand name. However, some excellent graphics often attract people's attention first and become an important medium to convey product information and stimulate consumption. The visual effect of illustrations expresses product information more directly. Since human consumption habits are quite persistent, in a dazzling shopping environment, consumers can see or be attracted by your illustrations within a few seconds, which can improve their performance. The purchasing power of the product. Good illustrations can also improve the artistic effect of packaging design. Therefore, illustrations are of great importance in packaging design such as being typical, distinct, concentrated and uniquely conceived. How to combine illustrations with packaging design

How to combine illustrations with packaging design? The ultimate purpose of packaging design is to promote the product. If the performance of the illustrations is not good enough, it will bring disgust to consumers and also It will have a negative impact on the company, which will have a negative impact on us. So when we design a packaging box, illustrations are very good, and this packaging box is also very useful. So, how to design illustrations? This question is actually difficult to answer, because each illustrator only designs and adjusts illustrations and packaging based on packaging. So, once you choose the packaging, you can use it to package the product. You'll find that illustration can help you become a more effective designer. We explain the importance of illustration through two key points. First of all, you will know that illustrations can create different visuals. For example, there is the word Huan. The word Huan can create a cheerful and happy smile. It can be expressed in a cheerful way or conveyed in cheerful tones.