Why is the mascot of the Spring Festival Evening called Long Chen Chen?

Because 2024 is the Year of the Loong, the mascot is inspired by the "dragon". "Chen" is also one of the zodiac signs, echoing the Year of the Loong from afar. The name "Dragon Chen Chen" not only embodies the characteristics of China culture, but also implies good wishes of auspiciousness, peace and happiness. Therefore, the name and design of "Dragon Chen Chen" fully embodies the charm of traditional culture and art in China, and at the same time implies a beautiful vision that the new year can bring good luck, peace and happiness.