What are the responsibilities and tasks of the public relations department of an advertising company?

Public relations management organization: refers to the functional organization engaged in public relations within the organization. The main function is to do a good job in public relations of the unit, mainly responsible for information and intelligence, decision-making staff, propaganda and diplomacy, etc. In general institutions, a "public relations department" is set up to exercise this function.

Public Relations Department: a professional functional organization established within an organization to conduct public relations for certain goals.

Positions and responsibilities of public relations department:

1. The public relations department is the information and intelligence department of the organization-"eyes and ears": collecting information and studying information.

2. The public relations department is the decision-maker of the organization-"think tank" and "think tank": making plans and helping decision-making.

3. The public relations department is the propaganda department of the organization-"mouthpiece" and "diplomat": transmitting information and coordinating relations.

The premise of improving the status of public relations department: the head of public relations department is also one of the top leaders of the organization. Foreign companies are also constantly improving the status of public relations departments.

With the development of society, organizations pay more and more attention to the role of public relations department, which is doing a lot of work. The specific summary is as follows:

(1) Organize or participate in special events, including reporting press conferences, exhibitions, attending press conferences, planning and organizing commemorative activities, etc.

(2) External liaison and coordination, including contact with the press and people from all walks of life, and organizing the unit to participate in relevant external activities.

(3) Editing and publishing, including the preparation of month-end, annual report and various publicity materials, the publication of internal publications, the production of news photos, videos, slides and enterprise logos.

(4) Research work, including public opinion survey, newspaper retrieval, market analysis, data sorting, etc.

(5) Concierge reception, including routine reception and daily reception.

(6) Participate in the decision-making of social organizations, such as superficial opinions on new product development and publicity.

(7) Internal coordination, such as strengthening information communication and cooperation between supply, production and sales departments.