What should I do if I want to shoot simple and atmospheric fashion photography?

Recently, I saw some business fashion photos taken by artists and friends who are engaged in photography creation in different places (official WeChat account, friends circle, magazine). Although the information conveyed by photos as an advertising function is completely different from artists' previous creations, we can still feel the consistency between these photos with commercial needs and their personal creations.

Because photography has come to this day in the long river of development, the division of "types" has become more and more stable in practical application. In other words, although different users who also use photography as a medium often have little intersection in professional practice.

In fact, the field of advertising communication has actually embraced "artistic creation" as a kind of "creativity". "It will provide a particularly broad creative field for talented artists", which is the slogan of the top German art magazine "Applied Image" in 1929. It was also during that period that many photographers began to eliminate the difference between "expression" and "business" itself, and a group of photographers such as man ray, edward steichen and Paul Outerbridge appeared, who combined creation with business.

The sub-theme of commercial advertising photography is naturally indispensable to fashion photography. Not surprisingly, fashion photography originated in Paris, the capital of fashion. As early as the beginning of19th century, photographers took fashion photos and portraits of celebrities for some magazines in Paris.

"Fashion" magazine began to transform from social news pictorial to fashion magazine, and published a large number of elegant clothing photos that meet the tastes of the elite, which is an opportunity to start modern fashion photography in a real sense. In "this kind" photos, in addition to the basic aesthetic tonality of the brand, how to attract buyers to buy has become the first breakthrough. Photographers focus on a series of visual shaping that can attract people's attention as much as possible, such as models, clothes, postures and overall atmosphere.