Yan's written works

When asked about Yan's experience, Yan said that the experience is very simple, just doing what he wants and should do. Actually, it's not. After graduation, Yan graduated from Shanghai Theatre Academy and was assigned to the All-China Federation of Trade Unions Art Troupe. He also started from the most basic work in the industry, accumulated a little experience and worked in a big film and television company. With his own mind and professional expertise, the name Yan is widely known in the film and television industry step by step.

Among the younger generation of producers, such as Wu Yi, Yan, of course, are young and promising TV producers in China, and their names can be seen in the titles of some TV dramas that are widely loved by viewers and even repeatedly played by TV stations. In recent years, the dramas produced by their generation of young producers have created a precedent in almost different types of themes, leading the phenomenon of "following the trend" in similar themes.

Yan's plays have few themes, but almost every one has become a hot topic for the audience. In his TV series, Huang Xiaoming, who plays the role of Emperor Wu of Han Dynasty in the now popular Son of Man 1, Hu Jing, who plays the role of emperor in Qing Palace, and Peter Ho, a Taiwan Province actor who is widely loved by mainland audiences for his role in Fighting the Wind. In addition, there are "Jianghu Past" and the family ethics drama "Female Virtue" which is now being broadcasted on TV.

Yan not only pays attention to professional quality, but also knows the market very well, and has a deep research on the market, and has studied the script creativity and market of all popular TV dramas. Yan said that he should learn from good works to improve his grasp of script projects, script creativity and market direction. Yan said that the influence of technological innovation in the information age on media communication can not be ignored. Yan paid close attention to the current development trend of 3G multimedia networks, and said that the future forms and trends must be adjusted, and the development direction of TV dramas may also be greatly impacted by 3G.

"Female morality" will become a social topic.

The audience of China TV series is narrow-minded and noisy, so the drama of marriage and family ethics is very popular with the audience. However, if there is no breakthrough, it will also fall into the stagnation period of creation, and even trivial quarrels will bore the audience. If there is no contradiction in the marriage drama, it will be difficult to attract the audience. How to make a good family and marriage ethics drama and how to update the creative concept? Yan said: The only way out for marriage drama is to create a topic that conforms to people's mentality at present and let the audience find it.

The Moral Bottom Line is a TV series about marriage and family life created by Yan. It tells a series of stories about moral feelings, social ethics, marriage and family caused by an accident of "marrying the wrong person" and "sleeping in the wrong bed". "Love can't" is the core of the story. Faced with the current situation that many family dramas are "noisy" on the screen, Yan said that unlike the grim style of family and marriage ethics dramas in the past, every character in "The Moral Bottom Line" wants to be loved and is willing to pay for love, just because of something valuable, but not "love". Although the ending was sad, they took a warm route.

Yan also said: "China's marriage drama is cold, but it can be filmed very warmly." . In order to increase the aesthetic feeling of the picture, the crew of "Moral Bottom Line" specially invited Korean stylists. In addition to the picture, the construction of the plot is also very important. Dake Yan said: "This Korean family drama is worth learning. Although Korean dramas are trivial matters, there are also many contradictions and conflicts. Family ethics drama presents the most convenient and economical family stage for people. Parents' transience, affection, joys and sorrows are all in sight. The biggest advantage of filming "The Moral Bottom Line" this time is that it is easy to form social topics. "

At present, the moral bottom line is in the later stage, and TV stations have paid more attention to it. Yan believes that the most important thing in his works is emotion. The characters are vivid and emotional. If you follow the emotions and the fate of the characters, the audience's emotional thinking will naturally follow the plot and naturally love to watch. This is also the most important point of TV series as mass entertainment. Tv drama is a kind of thing of mass thinking, mass life and mass emotion. That's the truth.

Good works are what the audience likes to see.

As we all know, among the TV series, there are many martial arts dramas, most of which are not new, while those like Jianghu Past and Storm Fighting are very entertaining and enjoyable. In particular, "Hegemony" has won the love of a large number of young audiences. Hegemony continues the concept of the online game Fengyun. At that time, online games had just begun to prevail, and many white-collar workers and middle school students were addicted to them. So Yan began to analyze the market and thought of restoring a real space from the virtual world. The play not only continues the style of Fengyun, but also continues the martial arts story in Fengyun that young people like at present. This test is the producer's grasp of the project positioning and thinking about the script creativity and creative concept. In the positioning of a script project, Yan said that he is a different person from others, some are published and understand the market; There is also an understanding of operation and management, while Yan pays attention to script creativity. Although the structure of Qing Palace is a single line, there are many characters. When writing, Yan asked the screenwriter to discuss with him while writing and correct the slight deviation in the creative direction in time. Yan attaches great importance to creativity, and his professionalism is very strong. The so-called strong professionalism, in Yan's words, is also a script creativity. How to pick out a clue, and the audience still likes to watch this line, the characters, structure and the whole story, the producer must understand. Besides, Yan also knows the market very well. He is responsible for selling every drama he shoots, and he knows exactly what kind of TV series the audience likes to watch. Always follow the market, which is more conducive to the grasp of the project and the creativity of the script.

Every work has its own quality, and its quality also has its own evaluation, just as there are a thousand Hamlets in the eyes of a thousand people and a thousand Daiyu in the eyes of a thousand people. Yan also said: "Now, the standards for evaluating a good work are different and the requirements are different. I think everything is fine. For example, the current "Crossing the Kanto" is a good work with good ratings and excellent production, which is obvious to all. In other words, some works are not very good, but the ratings are also good, and the audience likes to watch them. There is also a market. "

Yan's idea is: good works are acceptable and appreciated by the audience, with high ratings. If a work wants to have a market, it is necessary to deeply study why it has a market. Such as Years Burning with Passion, Bright Sword, Wolf Poison Flower, Soldier Assault, etc. They are all loved by the audience. The ratings are also very good, so we can analyze and summarize the * * * nature of this kind of works, and then we will consciously create them. Yan believes that this is the premise of creating a good work. I don't approve of making so-called art films without audiences. This is irresponsible to the boss, in fact, it is also irresponsible to yourself. Every director wants his works to be seen and recognized by the audience. Tv drama is a commodity attribute, so don't overemphasize its artistic attribute.

The production of TV series is equal to "factory production"

In the creative environment of China TV series, producers must first have good political quality and understand the development trend of policies; The policy is too high, and the producers should consider the market evaluation of a script and a project. Yan said: "The positioning of the women's road is not a successful person, but an ordinary person. There are short and noisy stories among their parents, and they love to watch them! " That's the truth! A work that everyone likes, can't do and can't do. Therefore, as a producer, we should be clear about the audience of a work; Thirdly, producers should reasonably control the budget cost, the differences between producers and producers, and producers should also understand the market and distribution. If you don't understand this, you are nothing more than a production director, only responsible for production, and production is only staged; Tv drama is a commodity, compared to a factory, and the producer is the workshop director; How to produce? What tools are needed? TV drama production is nothing more than the need for cameras, recording equipment, lighting, tracks and other equipment.

The previous product, technology research and development, and public relations were all project establishment and script discussion; The sales part is distribution. But it is difficult to be a good producer. It can be said that there is no particularly good producer in China at present. With the development of film and television industry, the pattern of TV drama creation team has also changed, and it has gradually transitioned to the "producer-centered system". However, Yan believes that the producer's "center system" is a process that must be experienced in the development and transformation of TV dramas. After the TV series matures, the director's "center system" will still be adopted. In Yan's view, the producer is actually a businessman, the director of a factory, and the director (producer) decides the project. Each department is responsible for the specific production, and the division of labor is very fine.

The most important thing in TV drama creation is script, "script, script, the basis of a drama." No good script, no matter how good the director is; No matter how good the actor is, it won't help, and the audience who creates TV dramas won't like it. Scripts determine the success of directors and actors. With a good script, how to turn words into images depends on the director. In the future, the strength of TV series will be better than the director's idea and wisdom. The director's evaluation of the work is not only a question of whether the work is successful, but how to present it better. Although the producer will invite the director to shoot, it will also be a "director-centered system", because the director is the most critical person to control a TV series.

Regarding the current situation of more production companies, more dramas, less good dramas and more bad dramas, Yan believes: "This phenomenon confuses the market. What market? The producer's market is chaotic, and the crew are all' iron camp, mobile soldiers', so that some directors and actors take on the show just to make money, do some originals, and don't pay attention to quality. " At the same time, he also said that the quality and level of producers are improving now. In recent years, all the producers who have done or have not done it have had similar experiences. They are all very professional, graduated from professional colleges and worked as interns in some big companies. This is conducive to the development stage of TV drama creation in an upward trend.

Various forms.

Now China's TV plays are on the rise, but there are inevitably some problems. Yan said frankly: The biggest headache is that the TV station owes money, and the money produced can't be collected, which hinders the production of the next one. As the saying goes, "Fiona Fang can't be Fiona Fang without rules", during the development of TV dramas, there were no specific laws, regulations or rules to pave the way. This industry is difficult to develop. In contrast, TV plays are a little better than others. After all, there is an unwritten rule.

In addition, in this rising trend, its broadcast carrier or transmission route is also changing, and it will face many new things. Some critics say that the post-broadcast era of TV series has come. "What disc did you watch today?" As people's daily greetings, there is at least one explanation: the way of watching TV plays is no longer one of the laws of many people's lives. On the contrary, what you watch may dominate what the TV station broadcasts. In this way, the audience's independent choice is stronger, and the pressure on TV drama creators is also increasing.

Second, with the emergence of 3G multimedia network, the 3G era is coming. A few days ago, it was learned from Beijing Business Today that A8 Music Group and 3 Hong Kong, the largest 3G service operator in Hong Kong, joined hands to build a 3G multimedia network platform. This move of A8 Music Group is regarded by the industry as a "warm-up" for the mainland music market to meet the 3G era. Does the mainland music market meet the 3G era? So, what about the TV drama market? These may all be trends. Even if the current immaturity is just beginning, once the technology is mature, it will soon be popularized. Yan introduced that one of his friends spent 10,000 yuan to shoot a movie and put it online, with more than120,000 hits. This thing is terrible, the future form and trend will definitely be adjusted, and the development direction of TV series will be greatly impacted by 3G.

According to the plan, Yan wants to do four harem series TV dramas, namely, Qing Hougong, Daming Hougong, Tang Hougong, Dahan Hougong and Qing Hougong, which have been completed and achieved good ratings. This year, I will focus on the Tang Dynasty harem. Yan said the play would be wonderful, so we'll wait and see!