BJD doll, Barbie doll

The general name of BJD is (Ball Joint Doll). . BJD’s earliest brand is SD from Japan’s V agency, which was born on February 28, 1992!

BJD’s well-known designers include Japan’s Styling Village~ and the inventor of SD dolls, Enku Akihiro! ! China’s Sun Fei~~ are all famous doll makers~

The design story of the SD doll: Akihiro Enji, a doll maker from Japan’s V Agency, made a doll for his wife’s birthday on her birthday. The gift happened to be seen by the president of V Club, so the idea of ??"making a humanoid for someone" came up. . So the earliest BJD doll designed by Yuan Ju Zhaohao! SD from Valve. . Four sisters: Kira, Sara, Megu, Nana. was born! ! At first, only female dolls were produced. Later, male dolls were introduced. And they were warmly welcomed as soon as they were launched.

Later, South Korea used Japanese SD as a reference to produce its own BJD. It is a famous brand. There are: LUTS; DOD; Angel House; SOOM; SOUIDOLL and many other brands~!

Now. China also has its own BJD doll brands such as: DZ; AS (Angel Public House); AA (Inorganic Angel), etc.~~

Barbie Story

In 1916, Ruth Han Dele was born in Denver, the capital of Colorado, USA. Her parents were originally Polish. In order to avoid military service, like countless immigrants who came to the United States to pursue their dreams, they took a hot and dirty steamship to the other side of the ocean.

Ruth’s father was a blacksmith and relied on a meager income to support Ruth and her nine sisters. Her mother worked hard for the family all day long, but the hardships of life seemed not to matter. It brought too much harm to this big family, and the father and mother never lost their temper with the children. Ruth Handler later recalled that as the youngest child, she never lacked pampering while growing up. And it is precisely because she grew up with so much love that she has the childlike innocence of a child and designed the lovely "Barbie".

At the age of 19, Ruth was in her second year of college. She was not tall, but full of curiosity. Out of curiosity about movies, she came to Hollywood alone, but she came to this world full of temptations. She went to school not to be a movie star, but to study industrial design. Fortunately, she found a job on the famous Paramount Film Studio. Here she met the love of her life, Elliot Handler, and they quickly fell in love and married soon after.

In 1942, the ambitious Handlers founded their company in a garage. The initial product was wooden picture frames. Elliott developed samples and Ruth was responsible for sales.

By chance, Handler tried to make small furniture using the scraps left over from making picture frames, and found that the sales were good, so the company added another business, designing and manufacturing furniture for children's playrooms. After a few years, the company began to make money and its main business shifted to producing toys. In 1945, the Handlers and their friend Mantleson founded a company that later became the most famous and successful company producing rag dolls. The company was named Mattel (MATTEL), MATT was taken from Mantelson's name, and EL was taken from Elliott's name.

At that time, Ruth already had a daughter. As a mother and a toy businessman, she attached great importance to her children's ideas. One day, she suddenly saw her daughter Barbara playing with paper-cut dolls with a little boy. These paper-cut dolls were not the common babies at the time, but teenagers with their own careers and identities, which made her daughter very obsessed. "Why not make a more mature doll?" Ruth's mind burst with inspiration.

Although I have the inspiration, the journey to realize it is arduous. Before the birth of Barbie, most of the toys for little girls on the American market were cute little angels, chubby and chubby, similar to the screen image of the famous child star Shirley Temple. This was an adult's response to children's toys. However, judging from the interests of older children, this kind of toy is a bit "childish". What they need is a playmate of their own age, not a baby.

What should you make your doll look like? Ruth thought hard. At this time, she needed to go to Europe for a business trip, so Ruth came to Germany. Here, she saw a doll named "Lili". Lily was very beautiful and was first made in 1955. It is based on a famous cartoon image in the "Westdeutsche Zeitung Beard". Lili is made of hard plastic and is 18 to 30 centimeters tall. Her long hair was tied into a ponytail and dragged behind her head, and she was wearing a gorgeous dress. The figure is impeccable, all the physical signs are present, and the clothes are very "revealing".

So Ruth bought three "Lilys" and brought them back to the United States. She told her male colleagues in the company that she wanted to design a "mature" toy, but they thought "Lilys" Li's clothing is too revealing and is a product to satisfy men's fantasies. It is not suitable for children.

Ruth was not discouraged. She thought, why can't I combine these two points? What the children need is a doll that grows up but is not exposed. A little girl not only needs a doll that is similar to her own age, but also an ideal image of her when she grows up. As a result, the appearance of "Barbie" became more and more mature in Ruth's mind.

With the help of the company's technicians and engineers, Barbie was born!

With the care of a woman, Ruth then invited costume designer Charlotte Johnson to design clothes for Barbie. In 1958, they obtained the patent to produce Barbie. This kind of doll will change an era. She is different from the previous dolls. She was a grown-up, with slender, fresh limbs, a figure that was tightly wrapped in beautiful clothes, and a face that looked as mysterious as Marilyn Monroe's, even though she was only 11.5 inches tall. Finally, Ruth gave the cute doll the nickname "Barbie" after her daughter Barbara.

Barbie Designer (Costume)

Bob Mackie

Vera Wang