Traditional Culture Encyclopedia - Photography and portraiture - Excerpts from 30 Classic Advertising Words (Bilingual Edition)
Excerpts from 30 Classic Advertising Words (Bilingual Edition)
1, good to the last drop. Drips are fragrant, and the meaning is still unfinished. (Maxwell Coffee)
Obey your desires. Obey your desires. (Sprite)
3. The new digital age. A new digital age. (Sony DVD player)
4. Go to a place with flavor. Marlboro country. Come to the charming land, Marlboro world. (Marlboro cigarettes)
10, to me, the past is unremarkable, but the future is always colorful. For me, the past is unremarkable; But in the future, it will be colorful and gorgeous. (Hennessy)
1 1, just do it. Do it. (Nike sneakers)
12, ask for more. Desire is infinite. (Pepsi fashion shoes)
13, delicious. It is delicious. (Nestle Coffee)
14, feel the new space. Feel the new realm. (Samsung Electronics)
15, intelligence is everywhere. Intelligent deduction is everywhere. (Motorola mobile phone)
16, the choice of a new generation. A new generation of choices. (Pepsi)
17, press enter. Kodak is only a moment away from Kodak. (Kodak photo paper/film)
Excerpts from world classic advertising words
Excerpts from world classic advertising words;
Intel: Give the computer a Pentium core.
Intel's microprocessor was originally named x86 and did not have its own brand. In order to highlight its own brand, since 586, the running speed of computers has been defined by Pentium. It is said that in order to launch its own Pentium brand, Intel gave 5% rebate to major computer companies, just to put the words intel inside on products and packaging, while it was a pun to equip computers with Pentium cores, which not only highlighted the brand, but also properly reflected the function and surging driving force of Pentium microprocessors.
Toyota: There will be a road eventually, and there will be a Toyota.
In 1980s, in addition to domestic cars, there were only Japanese imported cars on China Road. As the largest Japanese automobile company, Toyota naturally took the lead in the China market. This wonderful slogan was in line with the situation at that time. Clever combination of China proverbs, reflecting self-confidence and domineering, catchy. Now, I'm afraid Toyota will never brag like this again, but many people in China still remember this slogan.
Goldlion: A Man's World
In addition to its good name, Goldlion's success lies in its successful positioning. They positioned their products as successful and respectable men, persisted for many years, and finally became the boutique in men's wear. This slogan makes the finishing point and generally accurately reflects Goldlion's positioning and core values.
Sassoon Shampoo: My brilliance comes from your elegance.
Sassoon is a rising star in P&G shampoo brand. They invited Vidal Sassoon: The Movie, an internationally renowned hairdressing expert, as their brand image ambassador, and used Vida? Use Sassoon's own name as a brand, so as to establish the image of professional shampoo and hair care. My brilliance comes from your elegant demeanor and the finishing touch.
Swatch: The scenery on the wrist
When it comes to Swiss watches, it seems that only precious images and exquisite craftsmanship are associated. However, in the face of the attack of Japanese watches, expensive Swiss watches seem to be no longer beautiful. The appearance of swatch broke this unfavorable situation. They appear in a fashion-led, inexpensive way, with many styles and limited output. Bright colors and exquisite shapes are just as the advertising language shows: the scenery on the wrist.
UpS express: cherish what you entrust, just like delivering it in person.
Express companies often emphasize the word "fast" in their advertisements, but UpS Express Company has created a more friendly image through a series of advertisements. From greeting handsome young people good morning to smiling faces of service personnel, UpS pays more attention to the appeal of image, cherishes what it has been endowed with, and embodies humanistic care and emotional communication, just like personal delivery.
Philips: Let's do better.
Philips has made remarkable achievements in the field of household appliances, becoming the most profitable electrical appliance group among the top 500 enterprises. However, in addition to constantly emphasizing his innovative technology in advertisements, Philip did not forget to say modestly that we should do better. This gentle Hawking seems to win the recognition of Chinese people more easily. No wonder Aiduo moved out an effective version in those years, and we have been working hard.
Levi cowboy: Different cool, same pants.
Levi's Jeans is the earliest jeans brand in the world, and it has always appeared as a personalized image. In the younger generation, cool culture seems to be a culture that never goes out of date. Levi's Jeans firmly grasps the cultural characteristics of this group of people, and appears with cool images and ever-changing advertisements to impress the new cool people at the forefront of fashion and maintain the freshness and lasting vitality of the brand.
Free blood donation: I don't know you, but I thank you!
Everyone who participates in voluntary blood donation will be moved by this slogan. Although unpretentious, it truly reflects the fact of voluntary blood donation and expresses the voice of a patient who accepts voluntary blood donation.
Elvis Presley Car Rental: We are trying.
In the positioning theory, the first place is always the winner. Therefore, in order to be in a favorable position in the market competition, enterprises always try their best to occupy the first place in a certain field in order to form a clear position in the minds of consumers. In the 1960s, Avis car rental company was only the second largest company in the taxi market in the United States, but there was still a big gap with Hertz car rental company in scale. However, Avis Car Rental Company faces up to its own disadvantages and boldly tells consumers that we are the second, so we make greater efforts to establish a modest and enterprising corporate image in the minds of consumers. Ives car rental company has firmly occupied the second position since then. Since then, the second theory has become famous all over the world.
Nissan: There were swift horses in ancient times, but today there are Nissan cars.
And Toyota entered the backward China market almost at the same time. Their Duke, Sunshine, Bluebird and Grace cars have always been popular models in China market. Nissan used a very traditional advertising word in China: There was a swift horse in ancient times, but now there is Nissan, which narrowed the distance with Chinese people, thus establishing Nissan's second position in China.
Lycra: The scenery between release and release is infinite.
Dupont Lycra is not a tangible product, but it is a tangible brand. Dupont registered its spandex fiber as LY-CRA in 1962, thus making DuPont's spandex fiber the most famous raw material brand. It is the most vivid and artistic description of lycra high elastic fiber, giving people a lot of imagination space.
Microsoft Mouse: If you can't help it, get out.
This slogan is so unusual and full of wisdom, which not only vividly implies the flexibility of Microsoft mouse scrolling, but also shapes a distinctive brand with intelligent language. This slogan has won the title of Golden Sentence 1997 in Taiwan Province Province, and the fast-rolling print advertisement has also won many awards, such as the Taiwan Times Advertising Gold Award.
BMW: Driving pleasure, unlimited innovation.
BMW and Mercedes are excellent cars. The difference is that Mercedes-Benz embodies dignity and identity, and car owners often hire people to drive. BMW is different. Although it also represents identity, it obviously belongs to the younger rich class. They often drive their own cars to experience the driving pleasure of BMW, which is also the charm of BMW.
555 cigarettes: extraordinary, mellow and satisfying.
The internationally famous cigarette brand 555 is the star of this track. Although they can't appear in the public media, they have become sponsors of various international automobile races and rally. The communication language of 555 cigarettes reveals a kind of temperament and mentality, satisfies the psychological feelings of smokers with aggressive language style, and makes smoking a psychological experience.
GE brings a better life.
General electric has many things to be proud of: the company with the highest market value in the world, the most outstanding management master in the world, and John, former president of general electric? Welch, and they have used 100 years of communication language: General Electric brings a better life. Easy-to-understand language embodies the concept and purpose of general electric appliances. If you have more tastes, you will feel the simplicity and richness of its connotation, which is really more extraordinary and simple.
FedEx: Mission Must Be Achieved
Express companies pay the most attention to service, and the most concentrated expression of service is speed and punctuality. As the earliest express delivery company in the world, FedEx has hundreds of special planes, so it can also deliver intercontinental transportation business 24 hours a day, just as they promised: the task will be completed.
7-up drink: non-cola
Facing the monopoly of Coca-Cola and Pepsi-Cola in the coke market, 7-up soda is facing an embarrassing situation. At this time, Qixi adopted reverse thinking and positioned itself as a non-Coca-Cola carbonated soda, which distinguished itself from Coca-Cola and Pepsi-Cola, but achieved unexpected success and became the third largest brand in the carbonated beverage market. Creative positioning has created a brand-new market for Qixi.
Tissot Watch: Swiss Tissot, World Shuttle
Tissot is a famous Swiss watch. Its advertising language is simple and its rhyme is easy to remember. It is a model of the ingenious combination of communication language and China language in international brands.
Spare Endurance Tire: Power comes from control.
1997 Pirelli Tire launched a pan-European advertising campaign. They invited Perek, a famous French sprinter and Olympic women's 400-meter champion, as the heroine, and performed a thrilling work of flying people escaping from monsters, so as to spread the new message of endurance tires: strength only comes from control. The result caused a sensation in pan-Europe.
Kodak: This is the moment.
The first brand in the film market never needs to emphasize its own color saturation and particle fineness, but impress consumers with wonderful and unforgettable moments in life, stay in beautiful moments and give you eternal memories, which is the eternal theme of Kodak film. Whether it is stringing together every moment of life or this moment, it is a concentrated expression of the theme.
American express gold card: a promise of one thousand dollars.
The clever use of China idioms shows the characteristics of credit cards.
Motorola: flying over infinity
In the simulation era, Motorola is a well-deserved overlord. However, due to strategic mistakes, Motorola was surpassed by rising star Nokia in the digital age and lost its former glory. Motorola dreams of spreading its wings of freedom again one day, flying high and flying over infinity. This is Motorola's ideal. Today, in the era of infinite interconnection, Motorola finally flies freely again.
Shakespeare's classic quotations bilingual edition
Here comes the bilingual version of Shakespeare's classic quotations. About love, about inspiration, about reading and about friends who like Shakespeare, don't miss it!
1, some rise from sin, and some fall from virtue. (Measure for measure 2. 1) Some people are promoted by sin, while others are declined by virtue. Tit for tat
2, o, it is excellent to have the strength of giants; But using it like a giant is arbitrary. (Measure for measure 2. 1) It is good to have the power of a giant, but it is cruel to abuse it like a giant. Tit for tat
I will pray for your death a thousand times, but not once? Massachusetts institute of technology. (Merchant of Venice 2.6) Love is blind, and lovers can't see the stupid things they do. The Merchant of Venice
All that glitters is not gold. All that glitters is not gold. The Merchant of Venice
14, so is dignity: love doesn't seem to be a contract. (A Midsummer Night's Dream 5. 1) Madmen, lovers and poets are all imaginary children. A Midsummer Night's Dream
Beauty, wisdom, noble family, backbone, selfless service, love, friendship and charity are all envied and slandered by time. (Troilus and Cressida 3.3) Beauty, wisdom, family background, arm strength, career, love, friendship and kindness must all be subject to jealousy and heartless time. Troy Ross and Cressida.
2 1, your god! Let Cresida's name be the crown of hypocrisy if she leaves troilus. (troilus and cressida 4.2) God! If one day Cressida betrays Lorenz, let her name be reviled forever! Troy Ross and Cressida.
Cf funny advertising words (summary version)
Funny advertising words (1)
The monkey entered the cornfield, broke off one with his right hand and put it under his left armpit, and found a better one, so he broke off the other with his left hand and put it under his right armpit, and so on. The monkey was busy for a long time, but there was still no sign of stopping. At this time, the companion who is on sentry duty is anxious: "Well, have you found a good one?" The monkey who broke the corn turned around and said seriously, "There is no best, only better!" " "
A group of monkeys, end to end, tried to catch the moon in the river again and again, but never succeeded. An ignorant little monkey was anxious: "When can we catch the moon?" "Don't you see?" The Monkey King said seriously: "We have been working hard."
Funny advertising words (2)
The fox saw a frame full of ripe grapes in the distance, and it began to run and take off from a distance. Once, twice, three times ... finally, I can only give up painfully. The crow standing high said, "Mr. Fox, I dare say this grape is still sour." The fox swallowed and sighed, "delicious, visible." Hey! "
The crow found half a bottle of fruit milk, and its mouth obviously couldn't drink these sweet liquids. It thought about it and decided to pick up small stones with its mouth and throw them into the bottle one by one. After unremitting efforts, the water surface rose and the crow had a nice drink. At this time, several birds flew over, and the crow licked its mouth and looked at everyone: "Did you drink today?"
Funny advertising words (3)
The monkey entered the cornfield, broke off one with his right hand and put it under his left armpit, and found a better one, so he broke off the other with his left hand and put it under his right armpit, and so on. The monkey was busy for a long time, but there was still no sign of stopping. At this time, the companion who is on sentry duty is anxious: "Well, have you found a good one?" The monkey who broke the corn turned around and said seriously, "There is no best, only better!" " "
A group of monkeys, end to end, tried to catch the moon in the river again and again, but never succeeded. An ignorant little monkey was anxious: "When can we catch the moon?" "Don't you see?" The Monkey King said seriously: "We have been working hard."
Funny advertising words (4)
The fox saw a frame full of ripe grapes in the distance, and it began to run and take off from a distance. Once, twice, three times ... finally, I can only give up painfully. The crow standing high said, "Mr. Fox, I dare say this grape is still sour." The fox swallowed and sighed, "delicious, visible." Hey! "
The crow found half a bottle of fruit milk, and its mouth obviously couldn't drink these sweet liquids. It thought about it and decided to pick up small stones with its mouth and throw them into the bottle one by one. After unremitting efforts, the water surface rose and the crow had a nice drink. At this time, several birds flew over, and the crow licked its mouth and looked at everyone: "Did you drink today?"
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