How to do the takeaway operation?

1, packaging design: Many newly-entered takeaway Xiaobai don't have their own packaging, so I think they can make do. I don't think so. This set meal is the customer's first impression of the store, which not only increases the user's dining experience, but also is one of the main ways for merchants to display their brands.

The foreign seller said that this price could not be sold. I think you should be able to start by ordering a special box lunch, and then slightly adjust the price of the dishes as a whole. After all, with the update iteration, customers are still willing to accept this change.

2, clear categories: it is really important to find a distribution method that suits you! If it's a roll, like porridge, box lunch or simple Chinese food, you must choose express delivery (depending on whether there is a special express delivery in your area). After all, the area is large and the coverage is wider. However, it should be noted that there will be no orders in bad weather, and there will be gains and losses. (jiaozi, noodles, definitely a feature, don't consider anything else)

3. Store name: If milk tea is sold, the name must be a name related to milk tea, such as Taobao milk tea and Tencent milk tea. If the brand has too much influence, say something else (a little, like tea)

Never say the name of the store that makes people confused. Even if users enter the store, they are just curious, and the bounce rate is particularly high. What comes in is just invalid traffic. (The conversion rate is extremely low). This is closely related to the ranking of future purchase traffic, and the store mainly brings accurate keywords!

4. Dish beautification: Takeaway shops are not like physical stores. I can't touch or smell it at the scene. Only through vision can we convey the appearance of sales. Meitu = increase appetite! If the conversion rate is low, the reason can be found here. You don't need to find a special photographer to take pictures. Find an artist to repair the photos. Although the price will be high, it's worth it. Users rely on beautiful pictures, and orders will definitely double. Everyone likes beautiful things, and so does food.

5. Style setting: The shop style here refers to more than the shop head map. Including in-store posters and store tricks, you must do it.

Avatar: It can be a logo related to your store name, which is clear and to the point.

Signboard: according to the food, it must belong to its own style. Match it to the head chart.

Posters: Posters can increase the click-through rate and increase customer orders! Customers click in their own products, and they can throw in all the discounted dishes, hot dishes and new dishes for sale.