Color Color Guide-Blue Chapter

Blue is one of the three primary colors of red, green and blue. It is people’s favorite color. Polls on favorite colors show that most people rate blue as their favorite color. The reason why it has received such high votes is that blue itself has the dual character of the most liberal and the most conservative, which can cater to the tastes of most people. Blue also gives people beautiful associations, as inclusive as the sea, as broad and free as the sky. and ideals etc.

Blue will change greatly with the difference in brightness. Each blue gives people a different feeling. For example, bright blue, which is close to white, gives people a soft and refreshing feeling, while Blue, which is close to black, gives people a sense of rationality and perseverance.

Although people's associations with colors vary for various reasons, they are also highly consistent. Before applying a certain color, designers must fully understand and master the emotional imagery of the color as well as the associations and symbols it brings to people in a specific environment.

Blue represents knowledge and wisdom, because it reminds people of abstraction and the future, which is very suitable for technology, Internet, education, automobiles, digital and other technical industries that need to be expressed. Generally, light blue with higher saturation and brightness is used, paired with a dark blue background with lower brightness, and the contrast between light and dark is used to create a sense of light, so that you can have a cool technological style.

Blue is a symbol of eternity, has deep characteristics, and is known as the safest color. A large number of companies use blue as the main color of their logos, because blue gives people strong trust. feel.

Blue can also make people feel peaceful, so the facilities in the hospital and the uniforms of doctors are all light blue, which can make patients feel relaxed and give people a sense of safety and trust. .

Blue is reminiscent of the vast sky and the deep sea, so it can maximize the visual characteristics of such natural elements, making people feel pure and beautiful, tranquil and vast.

Blue is the coldest color, which creates a bright, refreshing, calm and transparent feeling psychologically. Therefore, designs with cool summer themes and cold winter themes can be reflected in blue as the main color.

Blue with lower saturation and lower brightness has the characteristics of calmness and rigor. It is a color often chosen by business people because it represents confidence and stability.

The soul of China is in red, and the charm of China is in blue. Chinese red is so upright and upright, but Chinese blue has a fresh and elegant beauty.

The blue and white porcelain seems to be a microcosm of the blue sky and white clouds. The small porcelain also embodies the unity of heaven and man. The blue and white colors are classics of nature and will make people feel comfortable from the inside out.

The beauty of blue and white porcelain is very magical. It is just blue and white, but it makes people feel extraordinarily beautiful; it is simple in composition, but it has a kind of magnificence and dignity; it seems that it is just painting casually, but it has an ethereal elongation.

In terms of color aesthetics, the national character corresponds exactly to the inner stability, tranquility, restraint, and implicitness of blue, forming a spiritual resonance. This unique and implicit beauty makes people love it even more. Loved by the Chinese nation.

Implicitness is the embodiment of a profound "hidden" traditional cultural connotation. In the "Chinese Blue" color design, the inheritance and development of the essence of traditional culture are integrated, which adds cultural added value to the design works.

As can be seen from the "Mercedes China Mobile Application Design", the bright blue paired with pure white conveys a simple and elegant feeling of lightness and purity; the addition of gray makes it look elegant. It is full of style and has some literary style; while dark blue and black give people a stable and high-end feeling.

Blue and purple are adjacent colors, their brightness is also very close, and their contrast is soft. Because the combination of blue and purple has a dreamy and technological feel similar to the electronic psychedelic music style, it is a commonly used color combination in avant-garde fashion styles such as vaporwave, pop art, and cyberpunk.

Blue and green are adjacent colors to each other, and blue has high brightness and green has low brightness, so there is a strong contrast between blue and green color matching and coordination. Reminiscent of the beauty of blue sky and green water, it makes people feel calm and relaxed.

Red and blue are contrasting colors, and red is the warmest color on the color wheel, while blue is the coldest color. The combination of red and blue forms a strong contrast. The red and blue color scheme has both the calmness of blue and the boldness of red, which has a strong visual impact.

Pure blue itself is very low-key and boring, but after adding a contrasting color with high brightness (yellow), it can produce a very strong contrast and have a strong visual impact.

Blue and orange are complementary colors. When paired together, they will have a very eye-catching effect. The bright orange can relieve the dullness of dark blue and add a pleasant atmosphere to the picture.

However, due to the relatively large hue contrast, color matching is also the most difficult. Balance can be achieved through a very different area ratio, and the brightness and saturation of colors can also be reduced, or black, white and gray can be added to alleviate conflicts with each other.

The following is a practical demonstration of a sports shoe advertisement to help everyone deepen their understanding and master the matching rules of blue.

This is the original material for an advertisement for the third generation of Peak Kidd sneakers:

First, a blue monochrome color matching demonstration was carried out, and the sneakers and main copy were placed in the center of the screen.

Mark the product features on the right side of the shoes

Place the logo, website and other information in the four corners of the screen, and add some small details to enrich the screen.

This plan adopts a monochromatic color scheme. The blue sneakers convey a strong sense of technology against the blue background, highlighting the technical nature of the "three-level cushioning technology". Because blue itself has rigorous and calm attributes, the picture looks relatively quiet and has a strong sense of trust.

Blue and black color scheme>

The second plan attempts to add black to the original plan. You can see that the picture has become more high-end and atmospheric, and it has a cool feeling.

Blue and gray color matching>

The combination of blue and gray looks elegant and has some literary style, giving people a grand and international feeling.

Blue and white color matching>

Bright and bright blue paired with pure white conveys a simple, atmospheric, bright and pure feeling.

Blue and purple color matching>

Blue and purple are adjacent colors, the brightness is also very close, the contrast is soft, giving people a dreamy and fashionable feeling.

Blue and green color matching>

The blue and green color matching is both harmonious and unified and has a strong contrast. Reminiscent of the beauty of blue sky and green water, it makes people feel calm and relaxed.

Blue and red combination>

Blue and red are contrasting colors. The calmness and stability of blue and the passion and gorgeousness of red form a strong contrast and make their respective hues more vivid. It is more prominent, more gorgeous and has a strong visual impact.

Blue and yellow combination>

The brightness of blue is low and the brightness of yellow is high, so the contrast is strong when paired together, and has a strong sense of promotion.

Blue and orange combination>

Blue and orange are complementary colors with the strongest contrast. The bright orange can well relieve the dullness of dark blue and increase the pleasant atmosphere of the picture. .