Traditional Culture Encyclopedia - Photography and portraiture - Essentials of periodical cover design
Essentials of periodical cover design
Tip 1: Text color matching.
Black and white text is generally suitable for some subtitles or explanatory text. If the cover of the magazine is bigger, the headline text can finally add eye-catching color. Many experienced designers say that the choice of color is never random, and the common method in magazine cover design is to match the text in the picture or choose a color that does not exist in the picture. For example, the red color used in Home Miami below is the same as the color of the chair in the picture, and the pink color used in Seventeen magazine is the same as the color of the characters' lips. In dewll magazine, orange is used, but this color does not exist in the picture, just echoes the main color of the picture, so it is very natural.
Tip 2: How to place the text.
Use light colors for places with deep background colors and dark magazine covers for places with light background colors. It may be a photo or an illustration. No matter what kind of cover, attractive pictures are often composed of light and dark areas. When setting text, you must use a light color system in a dark background and vice versa. So many magazine designers are looking for suitable places to put words. For example, The New York Times's "swearing" sentence below must be dark behind the words. The obvious representative is the following Interview magazine. The words on keira knightley's dark coat are bright colors, which rotate with the folds of the coat. Modern designers can use photo editing software, such as Photoshop, and designers can adjust the brightness of the breakthrough to a suitable relationship through the software. The big black word "fanga sommarch" in Morberg magazine can be displayed naturally, but the background of the back splash is not necessarily so clear. The designer may highlight that part, and the specific method is only known to the designer.
Tip 3: Highlight the key points:
One of the main functions of using background color, bold and italic on magazine covers is to roughly show the contents inside the magazine. So some main titles may be drawn on the cover. When reading magazines, designers must consider how to attract readers' attention to each title. The easiest way is to use bold or italic. Of course, you can also add background pictures to the text, such as pink stripes on the cover of Wired magazine, blue serrated ribbons in popular mechanics and so on.
Tip 4: Combine photography and illustration.
Back to the humble way of graffiti, the combination of photographic pictures and illustrations is a very good way to highlight magazines. The following magazines are all displayed in this way.
There are many methods, all of which are widely used cover design patterns. Every designer, his design inspiration is different, and he also has his own opinions on the taste and attitude of things. How to design a magazine cover that the audience likes and highlights their personal design ability?
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