What does the psychological halo effect mean?

Psychological halo effect refers to the subjective impression formed in interpersonal perception.

Halo effect is not only related to people's lack of information about each other, but also the result of generalization, expansion and stereotype of personal subjective inference. It is often easy to form people's prejudice or prejudice, resulting in adverse consequences. Therefore, in the process of talent selection, appointment and evaluation, we should be alert to this tendency.

The quality or characteristics of this strong perception of love me, love my dog, just like the halo of the moon, pervades around, so people call this psychological effect halo effect vividly. The opposite of the halo effect is the devil effect. In other words, a bad impression of a certain quality of a person or a certain feature of an article will lower people's evaluation of other qualities of the person or other features of the article.

Halo effect can not only achieve people, but also deceive people. We should correctly grasp the halo effect, give full play to its positive aspects, prevent its negative effects and overcome the prejudice in social cognition.

Extended data:

Characteristics of halo effect:

1, hide

The individual characteristics of things sometimes do not reflect the essence of things, but they are still used to push the general and the whole out of the individual, which is bound to push other characteristics out wrongly. It is a one-sided mistake to assert that a person is perfect or worthless by randomly recording a certain characteristic, good or bad.

Step 2 be shallow

Halo effect often comes from a person's incomplete understanding of a person, that is to say, it is still in the stage of feeling and perception, so it is easily influenced by superficial, one-sided and selective feelings and perceptions, so the understanding of a person is only focused on some external characteristics.

3. Diffusibility

The overall attitude towards a person will also affect things related to this person's specific characteristics. These idioms such as "love me, love my dog" and "hate monks and Taoist robes" are the embodiment of halo effect.

Baidu Encyclopedia-Halo Effect

Baidu Encyclopedia-Halo Effect