Business plan of studio network marketing

Business plan of studio network marketing

Now the market competition is more and more fierce. The photo studio I opened a few years ago is facing great competitive pressure. In order to cope with these pressures, I have also come up with many ways, among which online marketing is a very good choice.

Network marketing is advertising on the website, which requires me to know all kinds of websites. I just need to contact Google and ask them to advertise for me. This is a time-saving, labor-saving and effective strategy, and it is a tried and tested advertising method.

But before I advertise, I will do a good job in market research:

I. Market analysis

We mainly use the network as the main customer development channel, with physical stores as the auxiliary, to carry out online marketing. So our target customers are divided into two types. One kind is netizens, who have the habit of surfing the Internet and getting information through the Internet for online shopping. Married people with this feature are our main target customers, and the other is customers who come directly through stores and maintain and develop through the Internet. Through their online platform promotion activities, online booking and ordering can be realized through word of mouth. This is also in line with the characteristics of online marketing and word-of-mouth marketing, and it is more targeted.

Characteristics of main target customers:

Geography: mainly in xx and surrounding counties and cities, radiating the whole province of xx.

Education: junior college, bachelor degree.

Gender: distinguish between men and women.

Office location: office building.

Consumption types: perceptual consumption, mixed fashion consumption.

Second, the purpose and business model

Purpose: to implement comprehensive network marketing, develop services and win more customers;

We provide not only photos, but also a treasure and fashion; Positive and optimistic modern lifestyle;

Business model: btoc's business model, online brand promotion and potential customer development;

The website and the physical store are combined into one.

Third, product overview

Wedding photography service, costume rental, wedding dress sales, related product sales, clothing customization.

Fourth, the marketing website construction

Set the goal of the website accurately: be clear about what the website wants visitors to do on the website. Because the studio products probably have wedding photography services, wedding rentals and wedding sales. Our goals include online rental, online wedding dress sales, online photo booking, online customer registration, online customer consultation, online coupon download, online customer comments, online wedding dress fitting, in-store direct customer consultation and telephone consultation.

Five, network marketing personnel management and performance appraisal

Six, the network marketing effect detection and evaluation

Seven, marketing mix strategy

New product development strategy: according to the characteristics of network target customers, develop new services on the basis of existing products. Mainly analyze the advantages and disadvantages of competitors, and carry out targeted short-term product development.

Product pricing strategy: according to the characteristics of network target customers and the price of facade stores, different pricing strategies are formulated. Mainly divided into facade store price, membership price, online booking price and holiday promotion price.

1, according to different times and festivals, set the promotion price and the number of ceiling price concessions.

Through the formulation of different prices, attract the attention of unwanted customers, increase the traffic of the website, and increase the opportunities for customers to go to the facade shop through the website. Give customers different and diverse choices.

2. With the help of the price of the facade store, customers who have no direct transaction with the customers who come to the store for consultation will be given preferential treatment as long as the customers make an appointment online within a specific time. The purpose is to improve the conversion rate of customers through the website platform.

3. Conduct membership marketing for customers, register as members online and enjoy preferential prices, so as to collect customer information. Accumulate a lot of customer information to facilitate customers' regular development. Divide members into different levels. Different members offer different prices and value-added services.

4. Make pricing according to the different online booking methods, make relevant price concessions for customers who book directly online, and go to the store for pricing after consulting online customers. Set different prices for customers who get information through the website and go directly to the store.

Diversified channel construction strategy: mainly through the website as the main platform, combined with physical stores and our customers to build diversified channels.

1, experiential marketing: through the establishment of a stronger experiential website function, we can reflect the company's alienated products and unique services, and design a customer's wedding dress fitting function online, so that customers can choose to try on the wedding dress effect. You can also get a unique online experience, reflect the company's unique online service model, and establish a unique website function model.

2. Website itself: Enhance the marketing function and customer experience function of the website itself, so that customers can get more comprehensive information. A more complete and novel experience. Increase the time that customers stay on the website and the number of counterclaims. Through the website to increase customer trust, to achieve the role of customer word-of-mouth publicity.

3. Combine the physical store to promote the website platform, let the employees of the physical store promote the website to the customers who enter the store, let the customers visit the website, and promote the website platform and offline website with the help of existing print media, such as signboards, business cards, brochures and other tools.

4. Through the marketing strategy that the customer is a partner: establish a model recommended by the customer and give the customer a certain commission. Let customers become our partners and sales staff, and achieve the purpose of customer recommendation by establishing this model. Realize the management of customers with the help of network platform.

Promotion strategy: realize value-added promotion to customers with the help of internet multimedia, provide customers with electronic photo album production services, and combine with other products.

Eight, the choice of network marketing tools:

The foundation of network marketing is how to increase the traffic of the website and how to let more potential customers know about our website. This is the first step for us to develop online marketing. That is, the promotion of the website. Of course, the promotion of websites plays a very important role in online marketing.

Search engine promotion: mainly pay for network promotion and seo of network promotion. In the process of search engine promotion, the focus is mainly on the selection of keywords, so as to select keywords more accurately. Mainly focus on target customers, not blindly pursuing website traffic. The main work is in data research, and the keywords are put into optimization through data receipt.

Offline promotion: Promote websites with offline print media: traditional media such as business cards, logos and color pages.

Community, instant messaging, blog: through qq group sending, forum posting, blog, etc. Promote websites.

Viral marketing: mainly with the help of customers, to provide customers with electronic photo albums. Customers can spread through existing qq space, blogs and other tools. Promote the establishment of websites and online brands.

Licensing e-mail marketing: Through the website, customers can register, provide their e-mail, get permission marketing, and send products and information to customers regularly. Marketing by sending holiday wishes and other information by email.

Experiential marketing: through the establishment of a stronger experiential website function, reflecting the company's alienated products and unique services, online design a customer's wedding fitting function, so that customers can choose the wedding fitting effect. You can also get a unique online experience, reflect the company's unique online service model, and establish a unique website function model.