format design

1

Layout design elements are composed of three elements: point, line and surface. Point is a relatively small element, which is formed by comparing with the concept of surface.

Point's main function is to show the position and gather. Compared with other elements, a point is on a plane, which is the most likely to attract the line of sight.

Line: It has the position

. It can be understood as a

plane formed by the movement of points: it is an element with a large plane, with points emphasizing the positional relationship and surfaces emphasizing the shape and area

(Visual elements and constituent elements are the basic modeling vocabulary of layout design and the basis of any graphic design

Visual elements include shapes and their various changes and combinations, colors and tones, Texture and other constituent elements include the expression vocabulary of the combined picture such as space, dynamic force and texture.) 2

The meaning of the level is shape and shape in a picture. Because the color texture or size are visually close to each other or separated from each other, a group or plate is formed.

3

The design method of deconstruction is to break or analyze some elements of the original design and then recombine them.

4. Balance is equal and unequal, which means that the visual elements of the layout achieve equal and harmonious quantity on the basis of force points

In layout design, balance includes area balance, color balance, position balance and dynamic balance

5

What is symmetry refers to the state of equal and equal shape? It is a kind of high-style expression of balance, in which the centrality is emphasized.

Symmetry forms include complex forms such as left-right symmetry, up-down symmetry, square symmetry, multi-party symmetry, vortex symmetry, etc.

6

The "real" space and the "virtual space" form occupy the space that is "real".

The space outside or inside the form is Casual arrangement has a lively feeling

In the case that there are many words or illustrations on the layout, and their contents are both related and different from each other, in order to achieve the overall unity without mutual interference among the elements on the layout

8

The layout rate is also the amount of white space, which refers to the ratio of the area occupied by all words and graphics on the layout to the whole layout area

9

. A systematic understanding of methods, theories, concepts and directions

1

Art Deco movement Art Deco (ism) movement is another worldwide design movement from the 192s to the end of World War II

Decorationism is characterized by the abstract treatment of figurative graphics and the absorption of exotic decorative patterns

Emphasis on the geometrization and planarization of layout and composition. Highlighting the overall concise and lively style characteristics

11

Shape is a shape that can be visually recognized with changes in size, color, texture and appearance on the screen, and shape is also the basis of all visual elements

12

Contrast ① is two or more elements of difference, and the feeling of rejection and separation when juxtaposed

Contrast tends to be "in difference" That is, they tend to be "opposites"

② Contrast is the difference comparison between artistic images, which can clearly show their respective characteristics

The application of contrast is also the most important method to achieve strong results in layout design

It is embodied in the bones and spaces of layout design, that is, the size, height, thickness, width, curvature, vertical and horizontal, and straightness of points, lines and surfaces that constitute the elements of skeletal space. An artistic style that appeared in Germany in the mid-189s and continued into the early 2th century

On the one hand, it emphasized decoration and praised the naturalistic curves of Art Nouveau; on the other hand, it was influenced by traditional German woodcuts and medieval fonts, and it had a unique style with relatively simple lines

Important figures included Otto Aikman and Joseph Seitler, as well as Peter Baehrens, an important representative of the modernist movement

. Layout design is also often called layout design or layout design

, which means that designers organize visual communication elements such as words, graphics and colors to make the most effective layout in a given two-dimensional space according to the requirements of themes and visual effects, and create the best visual effects, so as to finally convey information clearly and conform to the law of formal beauty.

16

What are the three elements of color? Color can be described by hue, saturation and brightness.

Any colored light seen by human eyes is the comprehensive effect of these three characteristics, which are the three elements of color, in which hue is directly related to the wavelength of light waves, and brightness and saturation are related to the amplitude of light waves.

The three elements of color: lightness, hue and saturation

lightness: indicating the brightness and darkness of color is called lightness

. Brightness contrast is weak, fuzzy coordination, softness and

hue: it refers to the situation of these colors with different wavelengths, the appearance of colors

saturation: using numerical values to express the vividness or vividness of colors is called chroma

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The design features of arts and crafts in the 19th century ① emphasize handicrafts and explicitly oppose mechanized production

② oppose artificial Victorian style in decoration

. Simple and unpretentious, with good functions

④ Advocating honesty and sincerity in design, and opposing grandstanding in design, with a flashy trend

⑤ Advocating naturalism in decoration, with the characteristics of oriental decoration and oriental art

19

Constitutionalism: also known as structuralism;

Constructivism, which developed in the 1913-192s, refers to a sculpture composed of pieces of metal, glass, wood blocks, cardboard or plastic.

It emphasizes the potential in space, rather than the sense of volume that traditional sculptures emphasize.

Constructivism has accepted cubist mounting and relief techniques, and changed from adding and subtracting traditional sculptures into texture and combination. At the same time, it also absorbed the geometric abstract idea of absolutism, even applied it to hanging objects and relief structures, which had a decisive influence on modern sculpture

Constitutionalism: Moholy Nagy, an outstanding representative of photography, as an important figure of Bauhaus, the first design school in the world, made outstanding contributions to modern design education, and also made active and effective attempts and practices on the possibility of photography expression. This paper discusses the above problems, hoping to bring enlightenment to our contemporary design education.

2

Visual process is a kind of "spatial movement", a process of moving along a certain trajectory with elements in space, a process of moving visual lines on ornamental objects, and a process in two-dimensional or three-dimensional space.

21. Pop art, also known as popular art, is an artistic movement to explore the relationship between popular culture and art

Pop art tries to overthrow abstract art and turn to symbols. The figurative theme of popular culture, such as trademarks

The word pop art is now known, which was put forward by the British art critic Lawrence Ivey in 1956. The representative is

The Red Wall-Home Harmony, Wei Guangqing

The Great Criticism-Coca Cola, Wang Guangyi

Artistic features: it has taken another extreme road. Use visual images taken from business, mass media and daily life to form their own works

Design into all areas of public life, and easily become a comprehensive and understandable art form accepted by the society

Representative figures: andy warhol's Marilyn Monroe, and roy lichtenstein's Ke-Possibility.