Marketing scheme of children photography

Marketing scheme of children photography

In today's increasingly competitive era, with the continuous expansion of children's digital photo studios, the market competition pattern has also formed. How to gain a firm foothold in the market test? The following is my marketing plan for children's photography. I hope it will help everyone.

First of all, starting from the promotion principle, let us fully understand the six-dimensional promotion Rubik's cube of children's photography promotion strategy, tactics, methods, objects, time and effect, and combine the theory and practical skills to quickly master the powerful sales tool of children's photo studio and become a strong player in promotion and profit.

Promotion strategy:

Opponents don't sell, they often sell, opponents sell small sales, and they sell big sales;

Promotion means should be achieved; People have no me, people have my strength, people are old and I am new, and people are new and I am strange.

Promotion strategy:

1 service station: win loyal customers and crowd out opponents with meticulous and satisfactory service.

Technical station: retain customers and weaken opponents with excellent quality and technology.

Image station: attract customers with a comfortable shop environment and a brand image higher than that of competitors.

Advertising station: Enhance customers' interest and overwhelm opponents with unique selling points and functions.

5 word-of-mouth station: guide word-of-mouth, spread word-of-mouth, one belt and ten, surpass opponents.

6-person sea station: contain opponents with quantitative advantages.

Hardware station: high-tech equipment enhances customer confidence and is superior to competitors.

8 software station: establish customer information orientation, improve management, and be strict with opponents.

9 talent station: reserve excellent technical personnel, only excellent talents can stabilize excellent customers and surpass opponents.

10 price station: the price reflects the advantage and is equal to the opponent.

1 1 joint station: join hands with non-competitive institutions to attack opponents.

12 strength station: destroy opponents with comprehensive strength.

Promotion target:

The promotion target can only produce good results for the target customer group. First of all, we should formulate corresponding promotion strategies for the target customer base. Otherwise, the promotion will spread the net aimlessly everywhere, wasting money and not telling, which will not attract customers' interest.

1 Channel promotion: only for the promotion incentives of store managers and employees.

Relationship promotion: promote various social relationships of consumer customers, such as the units where customers' friends, colleagues and relatives are located and related institutions and groups.

Family promotion: promotion for relatives of customers, such as parents, husbands, children, etc.

Identity promotion: promotion specially designed for professional women such as teachers, nurses, white-collar workers, housewives and self-employed bosses.

Promotion opportunities:

There are different promotion methods at different times. Only by grasping the opportunity and focusing on promotion can we achieve unexpected results.

1 off-season: increase sales promotion to stimulate consumption, maintain customer relationship and ensure operating profit.

Before the peak season: customers are advised to try out the newly launched suits and photo albums.

3 peak season: upgrade the product grade, and advise customers to spend the main part.

After the peak season: clean up old books and boxes in time to avoid backlog and update products.

Usually: Promote the corresponding products and services mainly according to the consumption characteristics of the season.

Festivals: such as Children's Day, New Year's Day, Christmas, Mother's Day, Father's Day, etc. To formulate a promotion strategy suitable for the festive atmosphere.

Promotion effect:

Before promotion, we should calculate the promotion cost and budget the promotion effect, and strengthen publicity in time to expand the effect during the promotion process.

After the promotion, we should make statistics on the promotion effect immediately, sum up the experience and improve the shortcomings, so as to facilitate the new round of promotion.

Promotion method:

According to different categories of promotional tools:

Free classes, concessionary classes, competition classes and combination classes.

Accordingly, the four basic models can be ever-changing, intertwined and combined with each other, and various fresh ways to promote cutting are derived.

Six-dimensional interactive organic combination to achieve the Rubik's cube effect;

The principle of promotion is to determine the promotion strategy and implementation tactics throughout the year, formulate corresponding promotion methods for target customers, and seize the opportunity to win good economic and social effects at a lower promotion cost. If we can achieve six-dimensional interaction and flexible learning and application changes, we will certainly produce excellent and surprising promotion strategies, greatly explore customers, improve performance, and establish competitive advantages that competitors cannot imitate.

Practical Guide to Promotion: {Special Promotion}

1 membership system: membership promotion is the most effective and long-term way to promote. Generally speaking, customers can become members by paying a certain membership fee (or sending a membership card after filming), and they can participate in regular activities with discounted services several times a year with the membership card. Members can form clubs and other forms to create a relaxed, happy and warm place for emotional exchange. After the membership period of 1-5 years expires, you need to pay a fee to continue your membership.

2 card opening: card opening promotion is further subdivided on the basis of membership card form. Gold card, silver card, VIP card and other series of cards are opened according to different consumption levels. Consumers enjoy different cards in service purchase and consumption, and enjoy different preferential conditions and levels in service purchase and consumption.

Festival promotion: a way to aim at the strong consumption desire of holiday consumers. Before the arrival of various festivals, advertise in local newspapers with a certain circulation, or distribute leaflets on the streets around the photo studio with heavy traffic. Deliver information to consumers.

Group discount: Group discount is a way to focus on expanding customers and effectively increase turnover in a short time. Take the opportunity of holding activities aimed at a certain unit, a certain group and a certain community to encourage consumers to spend in groups or groups on a regular basis, get super-value concessions and impress consumers.

5- Joint marketing incentive: it is a way to enhance the value of members and skillfully use marketing. The general practice is to use large rebates as incentives and set up some incentives to encourage major customers to develop new members. When new members participate in large-scale activities, they will try to avoid commercial elements and use points to calculate the performance of major customers.

Preferential treatment for specific customers: image of high threshold momentum, becoming a member with education, occupation, social status, etc. And pay a certain membership fee and enjoy some preferential promotion forms. In addition, promotion for the disabled can also be classified as identity promotion.

Others, such as points, discounts, discount coupons, buy one get one free. Please draw inferences.

Free promotion

The general practice of giveaways: set a time period, and all customers who go to the photo studio for consumption can get a giveaway, which can be a brand product or a free service. Fashionable products, etc.

The general practice of free card: that is, send a free card to interested customers, shoot once for free within a set period of time, provide the content enjoyed by the first episode, and then give away a certain kind of film.

Note: In the process of free shooting or service, never try to force the guests to accept tying or disguised charges, giving them a feeling of being cheated. On the other hand, to find the right customers, don't give everyone a free card, which will not achieve the ultimate goal.

Activity promotion

1 lucky draw: When consumers are loyal customers, it is very popular to participate in lucky draw. It is set that customers will send lottery tickets after spending a certain amount, and will participate in quarterly or annual lottery activities. Prizes can be said to be valuable practical products or essential supplies for children.

2. On-site service: it is a way to embody humanized service. General practice: for some specific guests, a photographer can be sent to the door for service.

3 culture: a way to enhance the brand image by copying people. General: Like what? Interesting baby, interesting thing? Take this as the main topic, tell a little story about the baby's growth, form information for parents, and keep files.

Note: Don't exaggerate and be divorced from reality.

4 affection: do small publicity in kindergartens and primary schools, and give children certain gifts from the beginning. Such as stationery. , and then give a certain promotional coupons, do periodic trial guidance. Others: such as sponsorship and charity competitions, please draw inferences.

Different places should implement different strategies according to different situations. If they want to be invincible in the ever-changing market, they must constantly learn, enrich and break through themselves.

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