What are the expression methods of brand logo design?

1. What are the expression methods of brand logo design? Direct expression: this expression is widely used in brand logo design and has universality. It pays great attention to the combination and display angle of products on the screen. It is a realistic way to show products or themes directly and truly on advertising pages and make full use of photography or painting skills. After careful carving, the product highlights the texture, shape and function of the product, showing the delicate texture of the product to the fullest, giving people a sense of reality and giving consumers a sense of intimacy and trust in selling products.

2. Reasons for recommendation: Use various methods to capture and emphasize the unique features of products or themes, and clearly show them. Put these characteristics in the main visual part or contrast of advertising pictures, so that the audience can feel them quickly at the moment of contact with text pictures, and generate attention and visual interest, so as to achieve the purpose of sales promotion and stimulate the desire to buy.

3. Contrastive expression: This is a contradictory aesthetic expression. Contrast and contrast the characteristics of the things described in the works with those described in the works. Through this method, the performance and characteristics of products are highlighted or prompted, giving consumers a profound visual experience.

4. What are the expression methods of brand logo design? Imagination expression: with the help of imagination, some aspects of the quality or characteristics of the advertising object are exaggerated in advertising works to deepen or expand the understanding of these characteristics. It exaggerates the character and individuality of the object through fiction, and endows people with novel and changeable aesthetic tastes. Through the use of exaggeration, the artistic beauty of advertising is transformed into strong emotional color, making the product unique, outstanding and moving.

5. Expression of details: This expression of brand logo design considers the relationship between details and the whole. From small to large, the degree of refinement is mainly from small to large. This is a simple and deliberate pursuit, which brings great flexibility and infinite expressiveness to the designer, provides a broad imagination space for the receiver, and obtains vivid interest and rich associations.

No matter all walks of life, logo directly represents the image and culture of the enterprise. Therefore, the expression of brand logo design should conform to the company's business model. Global Network School will continuously update the relevant information and skills of graphic design. You can click on other articles on this website to learn.