Packaging Illustration Techniques —— How to use illustration art in Chinese pastry packaging design?

What is the importance of illustration in packaging design? Illustration is mainly used in pictures. There are two kinds of pictures in packaging design: photographic pictures and painting pictures. Illustration is a kind of painting. Graphics always occupy most of the packaging picture, even the whole picture, so the position of graphics in the packaging picture is very important. In visual order, it is generally second only to attractive brand names. And some excellent graphics often attract people's attention first and become an important medium to convey commodity information and stimulate consumption. The visual effect of illustrations can directly express commodity information. Because human consumption habits are quite persistent, in a dazzling shopping environment, consumers can see or be attracted by your illustrations in a few seconds, which can improve the purchasing power of products. Good illustration can also improve the artistic effect of packaging design. Therefore, illustration is typical, distinctive, centralized and unique in packaging design.

How to use illustration art in Chinese pastry packaging design? You can do some design for the packaging of China cake. Oh, whether it's packaging stickers or some bags, you can use illustrations to do it.

How to learn hand-drawn illustration 0 1 The learning process of hand-drawn illustration is from shallow to deep. First of all, you should determine a specific theme and creative direction, and then you can try an abstract theme after mastering it. The choice of composition will affect the presentation of the theme, so the composition should be matched with the theme and convey the content. Observe the angle of the picture through perspective principle, followed by the relationship between negative space and the bottom of the picture, the relationship between visual guidance and dynamic potential, point, line and plane. Finally, control the color matching ratio, and the quality is greater than the quantity during training.

Illustration is commonly known as illustration in China. Nowadays, popular commercial illustrations in foreign markets include publications, cartoon mascots, advertisements, cartoons, picture books, greeting cards, calendars, decorative paintings, packaging and other forms. Virtual objects and related visual applications that extend to the current network and mobile phone platforms. The course of hand-drawn illustration mainly includes the steps of material collection, sketch drawing, clear line drawing, color tone determination, software modeling and so on. Illustration is a visual communication art, and hand-drawn illustrations need to have high hand-drawn ability, and at the same time can perfectly express the content and creativity of illustrations.

Material collection

Choose materials related to the theme in various ways. There are two ways to get the material: one is to go to various websites to collect some illustrations or posters of your favorite style in your spare time. The other is to go to various design websites to find high-quality works related to the theme.

sketch

Sketching is equivalent to expressing creativity in the form of painting. You can record your instant inspiration through sketches, especially when you are doing commercial illustrations. You can show what the illustration originally wanted to convey to customers in the form of accurate sketches, and then go to the next details, thus avoiding repeated rework.

Transparent line draft

Don't be afraid of making mistakes when drawing a line, it will be revised repeatedly when drawing. Attention should be paid to the perspective, color and internal structure of the object when describing it. When drawing perspective, we should understand the essence of perspective, such as horizon, apparent horizon, one-point perspective, two-point perspective, three-point perspective and so on. Internal structure includes the mastery of lines, structure, dynamics and picture expression. Good lines can improve the visual effect of illustrations, and different lines show different effects. It is also necessary to clarify the structural characteristics of different objects.

set the tone/keynote

Determining hue means defining hue, which requires mastering the basic composition of color and color psychology. Different colors bring different visual feelings to people, and good color matching can stimulate people to sing and produce special emotional reactions.

Software modeling

You need to use the software according to your own habits. The software you need is basically PS, SAI, AI, etc. Every software has its own advantages and disadvantages. It is better to use PS to deal with speckles and textures, SAI to deal with lines, and AI to draw geometric figures.