When the third season meets the classic idol of the times, the idol is born and changed.

"The flip? 3 time and space archives, accidentally found that even if the times have changed, BMW? The 3 series has evolved over and over again, but all the 3 series in the past dynasties are landmark items of great significance in different times, even one step ahead of the times. Looking back, there are always some classics that will be remembered by us. Especially for the post-80s and post-90s generation, those trendy fashion items and cutting-edge technologies that accompany their growth are the real Icon of the classic era.

In 1990s, with the release of Michael Jackson's eighth album "Danger" and the start of a new round of global tour, Machel successfully integrated hip-hop music with R&B, which really initiated and innovated the fashion trend. His classic dance movements and costumes were also the fashions pursued by young people at that time. Of course, he is not only the idol of ordinary young people, but also the idol of idols. At that time, Jackie Chan was annoyed because he didn't get a call from Michael, and Aaron Kwok, the king of heaven, even tried his best to learn dance from Michael. At that time, the appearance of BMW's third-generation 3 Series E36 can be said to have broken the traditional shackles of 3 Series. Not only will the four-door version be the first model, but also the more rounded body shape and double-round headlights with glass covers will keep pace with the times.

Also in this era, the walkman is a kind of persistence for contemporary young people, which may be the goal of saving money for the first time, or it may be something they exchanged with 100 points. For them, Walkman is not only a cool prop, but also a box of music and youth inspiration. They are keen to go to the video store to collect all kinds of tapes, isolated from the world, immersed in the music of Leslie Cheung, Jeff Chang Shin-Che Shen Che, Jacky Cheung and other Hong Kong stars. At that time, there was an E36 parked in the street, and people couldn't help but open the hood to show passers-by BMW's most classic inline six-cylinder naturally aspirated engine. Among them, the maximum output of the 325i model is 192 horsepower, which was a benchmark at that time.

Thousands of years ago, in that bloody era, fierce NBA events ignited the hearts of every young person, and a young and hard-working slam dunk master boiled the dreams of every young person. For these young people, a pair of sneakers with idol names is their closest connection with youth, as if having these "combat boots" is Jordan, the god of basketball running on the court. At this time, the fourth generation 3 series E46 entered the Chinese people's field of vision. This car can be said to be the beginning of Chinese people's cognition of the 3 series, and its smooth shape is more in line with the aesthetics of the public at that time. The more compact and agile tail also highlights the true nature of the sports car. Therefore, E46 is wildly sought after by BMW fans.

In addition to basketball, the initials D are also a classic of that era, which made many people dream of becoming a famous car god in autumn. Especially after the film "Initial D" starring Jay Chou and others was released, mountain climbing became the pleasure of many big boys. Of course, most people didn't know Jay Chou from the beginning of D, and Jay Chou, who sang Qilixiang and hummed nunchakus, became a generation of youth. And BMW in E46? 3 series, pushing the accomplishments of sports car chassis to the peak of the times, is known as the yardstick for judging handling performance. The front-to-rear weight ratio of 50:50, combined with the classic rear-wheel drive, shows the driving pleasure.

In 2007, when most people were still holding the Nokia N95, the first generation iPhone came to China with its stunning appearance and humanized operating system. At that time, the curved back cover, comfortable feel, simple interface, bubble box for texting and so on were all subversive. Therefore, an iPhone was a symbol of fashion and trend at that time. At this time, the 2008 Beijing Olympic Games is coming, and people's sportsmanship is unprecedented. This is a good thing for the fifth-generation 3-series E90 with the slogan of "avantgarde and high efficiency", because the consumer groups in the new era pay more attention to the personalized expression brought by rich line changes.

Crucially, the iDrive system was installed for the first time on this generation of 3 Series. The addition of a brand-new multimedia control interface not only makes its interior more concise and advanced, but also brings users an advanced and fast experience with an unprecedented integrated intelligent operation mode. And the design of iDrive knob operation is very similar to that of iPod of that era? Classics have the same effect. As long as you turn your finger and press the button, you can complete all the new experiences, which are wildly sought after by young people.

With the satisfaction of people's material life and the continuous improvement of economic ability, young white-collar workers with fashion trends have higher requirements for the quality of life. As a result, people began to pursue various rituals in life, and the romantic petty bourgeoisie life enriched and warmed people's spiritual world. At this time, the sixth generation 3 Series F30 is equipped with the function of interconnected driving, which makes life more convenient and more ceremonial. If you need anything, you don't have to do it yourself, just call BMW customer service, and all the problems will be solved.

With the advent of the Internet 2.0 era, more people have a platform and opportunities to show themselves. People are willing to share and are good at expressing. A high degree of freedom of speech makes our life gradually move from offline to online. People's pursuit of beauty has become a trend. Beauty camera, selfie artifact and selfie stick were the fashions pursued by every girl at that time. Who doesn't want to show their best side to others in the circle of friends? Of course, in this era of looking at faces, this generation of 3 Series also attracts more female car owners with its high value. It is also the first time to provide sports (sport? Line), luxury goods (luxury goods? Line) and fashion (modern? Line) three styles for personalized choice.

In recent two years, "street shooting" activity has gradually become a new street cultural activity for young people in China. Especially in the most bustling commercial street, there are always many photographers holding equipment to capture the fashion elements on the street. Men and women who go shopping, wearing all kinds of fashionable clothes, seem to enjoy this high-profile pleasure. Of course, in this eye-catching era, not only all kinds of clothing brands like to design the Logo very big, but even the brand-new BMW? Series 3 also increases the size of the air intake grille as much as possible. This exaggerated design technique stems from the confidence in the brand.

With the App on our mobile phone expanding from 1 screen to 4 or even 5 screens, the Internet of Everything and intelligent human-computer interaction system have enabled us to automatically open curtains and desk lamps at the moment of getting up early, report today's temperature in the speaker, and breakfast has been heated in the microwave oven. Of course, the human-computer interaction in the car is also smart enough. We no longer need to operate the buttons by hand. Just say a word, we can automatically turn down the air conditioner by two degrees, or directly navigate home.

In this era when everyone can take aerial photos, drones are a must-have for many people to travel. This perspective overlooking everything brings a new experience. On the new 3 Series, the equipped 360 holographic imaging system can also bring the "God's perspective" of the drone, making driving easier. Of course, the smarter operation doesn't stop there. Even if you are on a mountain road that can't turn around, or turn into a dead end, you don't have to worry about being in a dilemma. Because the new 3 Series is also equipped with the world's first 50-meter automatic tracking and reversing assist function, you only need to turn on the reversing assist, put on the reverse gear and lift the brake, and that's all. After the vehicle starts, it will record the driving track of the last 50 meters and take you back to the position 50 meters ago like a handstand.

The end of each era does not mean the end, but a new beginning of another era. For BMW? This is especially true for the 3 series that lasted for 45 years. Although there are many innovations, they have always inherited and adhered to the spirit of the 3 series. Through the promotion of product value, we can create classics of the times and stimulate young people's desire for collection.

Like Coco? Chanel once said, "Fashion is fleeting, but style lasts forever". Fashion is people's admiration for something for a while, and it is a rapidly changing trend. Style is an expression, which is a representative feature of designers/artists in their works. For a brand, style is the DNA of the brand, which conveys not only the brand culture, spirit, symbols and so on. , but also lead the brand development. Like BMW? Series 3, all dynasties are classics, and all dynasties can become fashion trend Icon. Naturally, this generation is no exception.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.