Does anyone know Dove's business philosophy?

The broad concept of corporate culture is the sum of material wealth and spiritual wealth created by human society in historical practice; Culture in a narrow sense is social ideology and corresponding organizations and systems. Corporate culture is gradually formed in the practice of production and operation, which is recognized and observed by all employees. It is the sum of mission, vision, purpose, spirit, values and business ideas with organizational characteristics, and it is the embodiment of these ideas in the practice of production and operation, management system, employee behavior and corporate external image. It is different from culture, education, scientific research, military and other organizations in cultural nature. Corporate culture is the soul of an enterprise and an inexhaustible motive force to promote its development. It contains very rich contents, and its core is the spirit and values of the enterprise. The values here do not refer to various cultural phenomena in enterprise management, but to the values held by enterprises or employees in enterprises in commodity production and management. Corporate culture is a multi-level ecosystem composed of core layer, middle layer and peripheral layer, which can be roughly divided into concept layer, system layer, behavior layer and material layer according to content, and corporate cultures at all levels are harmonious, unified and interpenetrating. According to the characteristics of corporate culture system structure, Bloomington Consulting Company gives the Home (history-integration-membership-exchange) model of corporate culture construction. Different expressions of the concept of corporate culture There are many different understandings and expressions about the concept of corporate culture: 1. American scholars John Cote and james heskett believe that corporate culture refers to the corporate values and business behaviors shared by all departments in an enterprise, at least the top managers of the enterprise. ..... refers to a common cultural phenomenon owned by various functional departments of a branch company or departments located in different geographical environments in an enterprise. 2. According to Tres Deere and allen Kennedy, corporate culture is values, heroes, customs and ceremonies, cultural networks and corporate environment. 3. william ouchi believes that corporate culture is "enterprising, defensive and flexible-that is, the values that determine activities, viewpoints and behavior patterns. 4. Corporate culture is a new modern enterprise management theory. If an enterprise really wants to enter the market and embark on a road of rapid development, good efficiency, continuous improvement of overall quality and coordinated economic development, it must popularize and deepen the construction of corporate culture. 5. Corporate culture can be divided into broad sense and narrow sense. Enterprise culture in a broad sense refers to the material culture and spiritual culture with its own characteristics created by enterprises; In a narrow sense, corporate culture is the sum of business purposes, values and moral codes of conduct formed by an enterprise with its own personality. 6. Corporate culture is an organic and important part of social and cultural system. It is the comprehensive reflection and expression of national culture and modern consciousness in the enterprise, the enterprise characteristics and group consciousness formed under the influence of national culture and modern consciousness, and the code of conduct produced by this consciousness. 7.( 1) Corporate culture is a norm gradually formed among working groups. (2) Corporate culture is the main values that an enterprise believes in, and it is the condensation of far-reaching values, myths and heroic symbols. (3) The purpose of corporate culture is to guide enterprises to formulate policies for employees and customers. (4) Corporate culture is the "principle" of enterprise survival and competition, and it is the "inherent law" that new employees must master if they want to be hired by enterprises. (5) Corporate culture is the feeling or atmosphere conveyed by the layout of objects in the enterprise, and it is also the way for members of the enterprise to communicate with customers or other external members. (6) Corporate culture is a corporate culture composed of traditional atmosphere, which means the company's values, such as enterprising, defensive or flexible-these values constitute the norms of the company's employees' vitality, views and behaviors. Managers practice and instill these norms into employees and pass them on from generation to generation. (7) Corporate culture is a certain cultural concept and historical tradition formed in an enterprise, with common values, moral norms and life information, which unifies various internal forces under a common guiding ideology and business philosophy and converges in a common direction. (8) Corporate culture is a mixture of economic significance and cultural significance, that is, the values and codes of conduct formed in the corporate world have a cultural impact on people and society. Not knowledge cultivation, but people's attitude towards knowledge; Not profit, but profit psychology; It is not interpersonal relationship, but the philosophy of dealing with people in interpersonal relationship. Corporate culture is something that permeates all the activities of the enterprise and is the virtue of the enterprise. (9) Corporate culture refers to the basic information of an enterprise organization, and it is a basic viewpoint to test the internal and external environment of an enterprise with basic values. It is the code of conduct and value system that all members of the enterprise abide by and believe in together, and it is the philosophical idea that guides people to do their work. (10) Corporate culture is a spiritual wealth and material form with its own characteristics created by enterprises in their production, operation and management activities under certain social and historical conditions. It includes cultural ideas, values, enterprise spirit, standards, codes of conduct, historical traditions, enterprise system, cultural environment, enterprise products and so on. Among them, values are the core of corporate culture. The latest view of corporate culture: corporate culture can be planned. Enterprises should go public, management should go public first, and values should go public first! Zhang Ruimin once said: "Haier 17.