Is Tik Tok Xiaoming's diary a policeman?

A video went up 1.67 million! The anti-fraud short video exploded again.

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65438+1October11June 19:02? Live observation official account

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"Hello, I am an anti-fraud anchor. What anchor are you? " I believe many netizens are already familiar with this prologue, which is the prologue of anti-fraud police officer Lao Chen and anchor during the live broadcast.

After Mr. Chen announced the suspension of broadcasting, many netizens called on Mr. Chen to return, and various anchors on the short video platform also relayed anti-fraud propaganda, and anti-fraud content was successfully circulated with the help of short videos.

Recently, Tik Tok's "Xiao Ming Diary" successfully attracted 167. 1 10,000 in Tik Tok with a short video, becoming another popular police anchor after Lao Chen.

1

1 video online. 16.72 million anti-fraud anchor is on fire again.

The account "Xiao Ming Diary" is no stranger to users. Officially certified as "Ming Xi's son" of Ming sir Anti-fraud Studio. Previously, it had 9.93 million fans in Tik Tok, with a total of 56.48 million likes.

Like most police anchors, the bright-eyed "Mr. Ming" gives netizens a feeling of unsmiling, but his humorous remarks are liked by many netizens. "Liars are so smart, don't you learn?" It is the mantra that everyone talks about.

Most of the 258 published works displayed on the page are related to anti-fraud propaganda, and occasionally "Mr. Ming" will "rub" social hot events. For example, "Wang Sicong was impersonated", "Sister BMW blocked the road" and "Xu Guoli killed his wife".

This video, which made Mr. Ming's fans soar 1, 676,5438+0,000, is a video to promote the prevention of mobile phones from revealing privacy. Up to now, the video has received 3.492 million likes and the forwarding volume is 738,000.

The works before Mr. Ming received an average of 27 1 000. Why did it suddenly break out?

First of all, in terms of content, the content of the video is pure dry goods, which no one is more professional than the police uncle. The topic selection is the first point of this video explosion. In recent days, Taobao, WeChat and other things that automatically climb photo albums have been heated up, and the privacy of mobile phones has received great attention.

Secondly, the title, of course. The title "You were seen naked" may be more or less suspected of being a "title party", but with the curiosity of netizens, who wouldn't want to have a look? The audience analysis is obvious, and 58.9% female audience is enough to explain.

Therefore, although "Mr. Ming" works part-time in Tik Tok, his online sense of smell is not worse than that of people in the industry. He needs dry goods, real hammers and hot topics.

According to People's Public Security Daily, "Ming sir", whose real name is Deputy Director of Hongshan Police Station of Suixian Public Security Bureau in Hubei Province, is the backbone of anti-fraud propaganda. At present, Tik Tok of Xiaoming's Diary has exceeded 1 1806000 fans, and gained 69897000 likes.

2

Anti-fraud content successfully out of the circle anchor &; Platform cooperation

In fact, like anti-fraud police officer Lao Chen, "Ming sir" has been deeply involved in the short video platform for a long time, trying to carry out anti-fraud publicity in various ways to enhance the influence of anti-fraud content, but its previous influence was not bright.

So recently, anti-fraud short videos can be frequently circled, and what "traffic password" have you mastered? The author thinks that in addition to the accumulation of the account itself, the change of video content and the media's momentum have also played a great role.

It is understood that since the exposure of 20 15 short video, the content of "Mr. Ming" short video is very rich, and there are many kinds of deceptions that are analyzed by using sitcoms to let the audience know the deceptions of scammers; There are also records of arresting suspects with the police, which gives the audience a strong sense of substitution. ...

There is no doubt about the value of the content, but the presentation method is not grounded enough. When transferring professional knowledge, it is more like "preaching", which is difficult to arouse the emotional resonance of netizens. With Mr. Chen out of the circle, anti-fraud content has gradually found a way to integrate into netizens.

Observing the contents of Xiao Ming's diary for nearly three months, we can find that all the videos that have been praised more than 200,000 have one thing in common, such as protecting the privacy of mobile phones, losing mobile phones, and making mistakes in remittance. A set of serious topics also uses the skills of network expression.

At the same time, the boost of the platform is also indispensable. Tik Tok's "Anti-fraud Collection" and "Anti-fraud Collection 2020" have a total broadcast volume of over 3.5 billion times; Aauto FMCG and Tianjin Public Security jointly launched the "Jinmen No Fraud" short video collection contest, with a total broadcast volume of 65.438+0.08 billion; Huya also started the anti-fraud activities of Ping An Yue.

More importantly, official anti-fraud agencies at all levels actively entered the short video live broadcast platform. Taking the new media accounts such as National Anti-Fraud Center, Xiaoming Diary, Anti-fraud Police Officer Lao Chen and Panda Anti-fraud as the breakthrough points, the anti-fraud propaganda matrix of the whole network is virtually created. Among them, the National Anti-Fraud Center produced a series of short videos "Anti-Fraud Theater", and the number of single short videos was over one million.

It can be seen that the successful anti-fraud propaganda of the short video platform is not only the intensive work of the police anchor, but also the result of the normal anti-fraud propaganda of the whole network.

three

The pressure of becoming a network celebrity &; Power always exists.

Like everyone else, policemen with tasks also have various pressures after they become popular.

Previously, the "Siping police incident", which first broke millions of fans with funny police jokes, has been suspended for a long time since last year. The live broadcast of "Anti-fraud Police Officer Lao Chen" stopped on September 9, and "Ming sir" stopped 1 years ago.

Some of these stopped police accounts are busy with police affairs and have no time to take care of content updates; Some people want to give legal publicity to netizens in a better form because of bottlenecks in content creation; Some people put undue pressure on amateur police who make videos because there is too much black powder on the Internet.

Teacher Chen said in an interview with the media: "After being concerned by everyone, I feel less comfortable than before. Everything I say is worried about being wrong and being misunderstood. "

Of course, the people's police are for the people. Faced with the responsibility of protecting social welfare and transmitting positive energy, these popular police accounts are also returning.

"Siping Policing" revealed in the recently updated content that all the leading actors will collectively return to save the "powder reduction" trend.

"Anti-fraud police officer Lao Chen" also appeared in the live broadcast room of Tik Tok during the Mid-Autumn Festival and continued to do his best anti-fraud propaganda. How to do anti-fraud propaganda in the next step is also what Lao Chen is planning.

"Don't worry too much, even if we are criticized online, what we do is helpful to the people, which is meaningful." This is "Sir Ming"' s reflection on his return when interviewed by the media.

After the reunification, "sir Ming" deleted many previous works, but it also ushered in content explosions again and again, which made Yi successfully enter the ranks of "Ten Million Big Vs"!

/End/

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