Traditional Culture Encyclopedia - Photography and portraiture - Summary of graphic design practice
Summary of graphic design practice
For us who are about to graduate, graphic design practice can better adapt to the severe employment situation, integrate into society as soon as possible after graduation, and lay a solid foundation for ourselves to step into society. The following is a 3000-word model essay summarizing the practice of graphic design for your reference!
Graphic design internship summary 3000-word model essay 1 This summer internship, I chose a decoration design company. Because I usually work in editing and typesetting at school, I really want to practice in a similar company outside, so that the foundation is more solid and the technology is more comprehensive. The content of the internship is to learn graphic design (using Photoshop and CorelDraw).
Considering that I may be engaged in this industry after graduation, I cherish this internship opportunity very much, deepen my understanding of various graphic designs in a limited time, and find out my own shortcomings. I benefited a lot from this internship. I feel that I have gained a lot in knowledge, skills, communication and communication with others. Generally speaking, this period of time is to cultivate, exercise and improve my comprehensive quality.
The first day I came to the company, I didn't know what to do, and nothing would fit in. I'm just looking here and browsing there. Finally, the company's teacher showed me the way and asked me to imitate the tutorial with Photoshop and CorelDraw software and make some simple pictures. Finally, I found something to do, so I started to go to the picture. To tell the truth, I used to do the same thing at school, but the effect was not very good, because I stopped doing it when I encountered difficulties or didn't understand it, but now I have a teacher around to ask me what I don't understand, which has benefited me a lot.
If you use a few tips in the process of painting, you can really get twice the result with half the effort.
First of all, photoshop tips
1. Make a rounded rectangle.
First, create a new file in photoshop, draw a rectangular box on the file with the rectangular selection tool, and then select the menu Select? Feather, enter a radius value. The larger the value, the larger the radius of the rounded rectangle. After selecting the area fill color, deselect it. Select menu image? Adjust? Threshold, change the size by adjusting the threshold level, which will produce the rounded rectangle size you want. To generate a rounded rectangular selection, you can switch to quick mask mode in the active environment of the selection, or you can execute threshold to get the desired mask.
2. High resolution products
When using photoshop to make web graphics, many friends will choose low resolution for quick operation, but some filters can't handle it because the graphics resolution is not enough, and the final effect is also very poor. Therefore, it is suggested that when dealing with similar situations, drawing and image editing can be completed at high resolution first, and then downsampling can be carried out to reduce the image to the final size.
3. Keep the selection size
When you use Image Size or cancas Size to change the image size in photoshop, the original selection range in the image will also change. If you want to keep the original selection range, you can switch to the quick mask mode (press the Q key on the keyboard) and then select? Image size? Or? Canvas size? . Using the Image Size command will reduce the image of the selection; If you use the canvassize command, only the image will be reduced, and the selection will remain the original size. Remember to switch the quick mask mode to the standard mode again.
If you only want to display one layer of images in photoshop, do you want to hide the other layers layer by layer? Here is a quick and convenient way: just hold down ctrl+alt on the layer panel and click the eyeball icon of the layer to be displayed with the mouse to hide all other layers. In addition, you can use ctrl+alt+ shortcut keys to adjust the order of layers.
Second, coreldraw tips
1. Erase the wrong line
If you use the hand-drawn pencil tool in coreldraw and accidentally draw a crooked line or a wrong line, you don't have to delete the line in a hurry, just press the shift key and erase it backwards.
Step 2 move the ruler
In coreldraw, you can actually move the position of the ruler freely. Just hold down the shift key on the ruler and drag with the mouse to move the ruler. If you want to put the ruler back to its original position, just hold down the shift key on the ruler and press the mouse button twice quickly, and it will be restored immediately.
3. Making animated gif files with coreldraw.
In fact, coreldraw can also be used to make animated gif files. You can treat the layers in coreldraw as frames in the animation, and then output them as gif files one by one (the images on other layers must be closed first). Then, using the movie function of photo-paint, the first gif file is made into a movie by selecting creat from document, and then the improved gif file is converted into? Insert from file? Insert, select? Save as? The format of animated gif, setting the delay time and position in the dialog box, and you're done.
4. Rotate and zoom at the same time
If you hold down the shift key while dragging the object's rotating handle in coreldraw, you can rotate and scale the object at the same time; If you hold down the alt key, you can rotate and deform the tilted object at the same time.
After several days of basic training, the teacher finally let me participate in their planning. I was a little nervous at first, but then I gradually became familiar with the whole process of planning and post-production. Slowly, the teacher also gave me some more important things to deal with. This gives me a deeper understanding of this industry.
Graphic design practice summary 3000-word model essay 2 1, Xinyan garden competition storm
Xinyan Garden is a long-term and stable customer of the company (charged monthly)-a residential building owned by Tang Yan Real Estate. When I entered the company, customers were asking for a new round of advertising in Guangzhou Daily to adapt to the opening promotion activities during May Day. The purpose is clear (opening promotion), the cost is limited (less than 10,000 yuan), and the opportunity is limited (next Wednesday and Friday in two months), so most of the two groups will hold brainstorming meetings, and the media plan will be quickly determined, and the date, theme and progress of the manuscript will be clearly written on the work list. What's left is for everyone to do their job and come up with a plan quickly. Because this customer is very picky, he must come up with several sets of manuscripts in advance.
Around Tianhe North? On the theme of pure life, I organized a copywriting for the indigenous residents in Tang Yan area with moderate purchasing power and the young white-collar workers who bought houses in Tianhe District, and was asked to come up with my own plan as much as possible. Because I am a complete novice, I am not familiar with the operation of Guangzhou real estate at all. It can be said that I have never been exposed to real estate advertising cases. What should I do? I quickly borrowed some real estate advertising highlights from the company library, borrowed newspaper clippings and went to the movies by bus on weekends. Cramming at the last minute, I finally got a little emotional understanding.
At the regular meeting on Monday morning, I also took out two sets of complete copies I wrote: the title, the text and the feeling of the picture. I forgot the details. I only remember that I was actually very nervous, but a group of people, including the director, just listened, asked some questions and didn't accuse anything. Actually, it was nice meeting you. Ask each other questions and inspire each other. The atmosphere is very good, and my mind is tense and active. Some brilliant ideas flashed from time to time.
The so-called competition demonstration is actually the competition between two sets of schemes formulated within our company. The illustrated manuscript is hand-painted by American fingers, featuring a unique sense of picture and the courtyard life atmosphere of childhood memories. It took us a long time to polish the title and copy the match. The rich draft is our joke, because all the pictures in the draft adopt the foreign life scenes in the gallery, and also show a soothing, warm and quiet life atmosphere, which conforms to the life expectation psychology of the target population.
We mainly selected these two sets of manuscripts for customers to choose from, although we think the first set of manuscripts is obviously more suitable, and it is easier to jump out in Guang Ri where real estate advertisements are overwhelming. As a result, the customer chose the second set for the simple reason that the draft illustration was too risky.
At school, we are usually told that we should try our best to convince our customers with facts and data. However, when the result of this behavior cannot be presented, any past facts will not fully convince the customer; In business society, market effect determines everything, and customers have the final decision. If the customers are conservative, we can only choose the safest one. This presentation of internal competition makes me realize that in the real advertising operation, many uncontrollable factors make the advertisements that really appear in front of the audience not the most suitable for communication, the most pertinent to consumers' psychology, or relatively excellent advertisements.
For this customer, we have adopted advertising forms in Guang Ri and Du Nan, such as newspapers, soft articles and leaflets. Among them, my biggest frustration is the writing of soft articles: using good tone, not showing traces, grasping consumers' concerns and promoting advertisements. I think we need to practice more in this respect. In the later period of service, I was responsible for the overall planning, design and delivery of a manual-Pure Life Manual, which is a life guide for the corporate image of the whole real estate company of the client and permeates the image publicity of the client in various forms.
2. "Virtue" abandoned by Zhu Yun Villa
Different from the gardens in Xinyan, Zhu Yun Villa is a real estate with bamboo culture as the mainstay, but it pays attention to the ecological environment and cultural implications, and its architectural style and price are high.
It is also the service of newspapers and handbooks, but what I feel most is the strong self-feeling of customers and their decisive influence on advertising. I'm not complaining. Sometimes customers simply and directly correct the misunderstanding that we sometimes show off creativity and words from the perspective of their own interests. I just don't think advertising is as simple as we first thought. It's communication. Pay attention to communication skills. In this running-in, for an advertising company, the opinions of customers are as important as the feedback from consumers. Here, giving up seems to be a sign of progress.
3. Gao Yi Digital Plaza Marketing Advertising
We have been working overtime for this customer during the May Day holiday. For a digital city with a huge investment of 300 million yuan, we have to come up with most of its promotion plans within one year before June, and we even recruited a marketing team for it.
Graphic design practice summary 3000-word model essay 3 I. Introduction of internship unit and post:
(a) the internship unit profile:
XX Design Responsibility Co., Ltd. is a private independent enterprise engaged in the design, typesetting and printing of product advertising albums. I work as a graphic designer in the company, mainly designing some posters, picture books and typesetting, focusing on graphic design. The company is also a company engaged in interior decoration design.
(2) Introduction of internship positions:
I work as a graphic designer in the company, mainly designing some posters, picture books and typesetting, focusing on graphic design. Graphic design is a creative work with strong subjective recognition. Most graphic designers learn and improve their design ability through continuous self-study. For example, pay more attention to the design techniques of various posters, promotional materials, magazines and books. And collect them, or browse the works of other designers on the internet to inspire our own design inspiration. Graphic designers should have a keen sense of beauty and a certain literacy. Therefore, you can read widely at ordinary times to increase your knowledge and text sensitivity. In addition, graphic designers also use online groups to exchange opinions. Graphic designers use the combination and arrangement of various visual elements on two-dimensional space plane materials to express their design ideas and images. Graphic designers generally think that visual elements such as words, photos or patterns should be properly processed and typeset, which is expressed in newspapers, magazines, books, posters, leaflets and other paper media, that is, artistic design and typesetting should be carried out on paper media.
Second, the internship content and process:
After a few days of trivial design tasks, I learned a lot that books can't cover. I learned what I couldn't learn in school, how to communicate with customers, how to figure out customers' psychology, exercised my communication skills and realized the general process of design. During this short internship, I learned a lot and made a preliminary understanding and exercise for entering the society in the future, which can be described as fruitful.
Because work is to directly contact customers, the purpose of our work is to satisfy customers. Of course, while we are not lacking in creativity, we should also consider its timeliness in the market. It does not mean that creative design must adapt to market competition, which involves the importance of marketing and management of design. How to make the design achieve the expected market effect, first of all, we need to analyze the market involved, find the most suitable target consumer groups, position the market, and then determine the core of the project. All design activities are carried out around the core concept, so as to make the planned project not deviate from the market.
After several days of basic training, the teacher finally let me take part in their ongoing design project and let me study and exercise by myself. The company gave me a design task. At first, the works we designed did not meet the subjective requirements and did not achieve good results. After the manager read my plan, he let me know more about the nature and function of this organization and make a design that is more in line with the organizational spirit. Gradually learned some design skills and problems that should be paid attention to. I should connect with reality and feel tasteful. At the same time, I also realize that I am not proficient in software operation, because I have fewer opportunities to actually exercise at school. The idea is not commercialized enough, the understanding of customer needs is not thorough enough, and there are still many places to learn. After all, an armchair strategist is divorced from reality. If you want to really understand design, you must study hard and ask for advice with an open mind. Many of them seem to understand, but the implementation may not be the same as expected.
I also participated in several designs later. My previous cooperation with my colleagues taught me a lot of their methods and design skills. Every time I finish a design, I have an indescribable sense of accomplishment, and I also feel that I have learned a lot, which greatly enhances my initiative in learning design.
I have worked in the company for just a few days and have a basic understanding of the company's design process. First of all, the designer receives the task assigned by the manager, communicates with the customer and understands the customer's needs. Then the designer carries out the design work, determines the first draft or sample, and puts forward the modification opinions after the customer reviews it. It is best to make more plans for customers to choose from. Finally, after the manager reviews, the proposal is finalized and submitted for printing.
During my internship, I learned a lot of experience that I can't learn from textbooks, because our creativity and design are limited to homework at school, but if we are in the company, our creativity must be recognized by customers and managers, which is much stricter. We must give full play to our creativity as much as possible, and at the same time, we must consider the requirements of customers and the interests of the market. Communicate with customers more, ask the supervisor and ask colleagues around you. Learn from many aspects to enrich yourself and make progress. And use the knowledge learned in school, but also take into account customer requirements and market benefits. Communicate with customers, solicit opinions from supervisors and ask colleagues around. Learn the professional standard and accomplishment of graphic designers; Visual design ability, art design foundation, color matching ability, etc. Learn from many aspects to enrich yourself and make progress.
Second, the internship summary:
During my internship in graphic design, I really learned that it is not so easy to be a qualified graphic designer, and it takes a lot of knowledge to engage in the graphic design industry. During my short internship, I deeply felt the limitations of my knowledge and the lack of professional quality in practice. From the beginning, I didn't know how to start, and I was at a loss to participate in the design, only to find the gap with reality. ? Be brave after knowing shame? This made me make up my mind to improve my professional knowledge in the next study and connect with professional practice, only for the sake of being more stable and farther in the graphic design industry in the future.
From the study, I also have a deeper understanding of the personality and potential of the design industry. As one of the future designers, we should not only master the design theory, but also fully understand the market. As a designer, we should constantly explore ideas, fill the gap between designers and managers, make design and market more integrated, and make design more market-oriented. I am very grateful to the school and Xiamen Maiyang Trading Co., Ltd. for giving me this learning opportunity and learning a lot. What I have to do now is to learn the rest of the courses well and make full preparations for designing roads in the future.
During my internship, I deeply felt that as a designer, I usually lacked enough market and management experience, and my design works were often out of touch with the market economy. As managers, they usually lack design foundation and aesthetic ability, and often limit designers' thinking and innovation too much in pursuit of market benefits, ignoring the importance of design elements, leading to vulgarization of design. Through this internship, you can apply the theoretical knowledge you have learned in school to objective reality, thus expanding your knowledge, expanding your contact with society, increasing the experience of theoretical knowledge in social competition, and exercising and improving your ability.
I think graphic design is not a chic industry, and it is not as easy as others think. I deeply realize that having rich knowledge is a necessary quality for an excellent graphic designer. Therefore, in the days to come, I still have a lot of books to read and a lot to learn. Furthermore, the graphic design industry is an industry that needs constant innovation, and graphic designers should not only be expert, but also know how to do it.
This internship has benefited me a lot, and I have learned to look at my works objectively and become more mature in aesthetics. In the company, getting along with my colleagues taught me how to get along with others. Communicating with leaders has taught me the professional ethics that designers should have. From the internship, I have a deeper understanding of the personality and potential of the design industry. As one of the future designers, we should not only master the design theory, but also fully understand the market. As a designer, we should constantly explore ideas, fill the gap between designers and managers, make design and market more integrated, and make design more market-oriented. These experiences have made me grow up and make me more mature and smooth in my future work.
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