Black and white photographer with waist curve

On February 2nd, Gianni Versace, the founder of Versace in Gianni Versace, was born in Reggio Calabria. Mother is a native tailor who once owned a shop called "Paris Fashion Shop". She is a clever woman. She can cut clothes without any patterns, just make some marks on the cloth. Versace's home is separated from his mother's workshop by a wall, and the three brothers and sisters grew up in such an environment full of working atmosphere. When I was a child, Versace liked to learn to make clothes and entertain himself. Recalling the past, the master once said, "It was under the influence of my mother that I developed an interest in sewing fashion from an early age."

For the growing Versace, this remote town seems too small. 1972, 25-year-old Versace came to Milan to study architectural design. Then, by chance, his knitted clothing series designed for a fashion manufacturer in Florence sold well, which quadrupled their business. As a reward, he got a famous car. This unprecedented success made him give up the construction industry he studied and became his first opportunity in the history of starting a business. As a result, Versace, who won the Gan Guo for the first time, was full of energy and threw himself into the fashion industry out of control.

1978, Versace launched his first women's ready-to-wear collection, and soon his first fashion shop was ready, and asked his eldest brother Tu Shan, who studied business management, to help manage it. 198 1 year, during Versace's first bottle of perfume, he invited his sister Donatella, who was studying in Florence, as a helper. At this point, Versace's fashion kingdom began to take shape. 1989 opened the "Atelier Versace" boutique in Paris, France, and entered the fashion world. 1997 was shot in the United States.

Besides fashion, Versace also deals in perfumes, glasses, scarves, ties, underwear, bags, leather goods, bed sheets, tablecloths, porcelain, glassware, down products and furniture products. His fashion products have penetrated into every field of life.

Versace won 1983 Cotisak Award, 1986 Italian President Commandatore Award, 1988 Katisak Award for the most creative designer, and 1993 International Fashion Designers Association Award.

Versace who grew up as a tailor and became a design master.

Versace 1946 12 was born in Reggio Calabria in southern Italy. He is a world fashion designer and has been a tailor since he was a child. Versace worked in his mother's sewing shop when he was a child. At the age of nine, with the help of his mother, he designed his first dress, a one-shoulder dress made of velvet. After entering middle school, Versace was not interested in school courses and dropped out of school to continue to help his mother make clothes. Another hobby of Versace when he was a child was music. He likes folk songs, modern pop music and classical operas in southern Italy. 1972, a clothing manufacturer in Milan took a fancy to Versace's works and called his mother to ask Versace to go north to Milan. Versace was so excited that he immediately boarded the train and went to Milan to start his clothing career. At that time, he was only 23 years old.

Soon, a ready-to-wear dealer came to him to cooperate with several sets of clothes. Versace tried his hand from the beginning and succeeded in one fell swoop. The clothes he designed are very popular. The partner was very happy and rewarded him with a Volkswagen Beetle. When the conditions were ripe, Versace came to Milan with his whole family and founded a family business in the traditional way of family union. Not wanting to be alone, Versace founded the first series of clothes named after him in 1978.

In the 1980s, Versace, who loved music, saw that the influence of rock music on young people was constantly expanding, so he seized this opportunity and joined hands with rock stars to launch rock costumes, which was a major turning point in his career. The mountains, rivers and cultural traditions in my hometown provide a solid foundation for Versace to grow into a master of fashion design. His hometown has the ruins of ancient Rome and Greek culture, and classical culture has a deep influence on the social atmosphere. From Versace's works, we can see that he was influenced by art when he was young. After more than 20 years' efforts, Versace has become a wizard comparable to the other three Italian fashion masters giorgio armani, Gucci and Valentino.

The symbol of Versace's empire is the gorgon Madusa in Greek mythology. Beauty's hair is made up of snakes, and her hair tip is the head of a snake. She represents fatal attraction. She attracts people with her beauty, and people who see her turn to stone in an instant. This kind of power is exactly what Versace pursues.

Unexpectedly, step by step ahead.

In the fierce market, the role of advertising cannot be underestimated. Versace spent all his time on advertising. The first is to make friends with people in the advertising industry, especially photographers, who are often Versace's guests. Through these people, he learned about the trends and trends in the clothing industry. The second is to carry out publicity activities and mobilize all means to promote our products. Exquisite product brochures are powerful tools for Versace to engage in public activities. These manuals are beautifully printed, combining modern comics, artistic creation, classical culture and beautiful models, producing Prince Charming and countless Snow White, and winning customers.

In order to cope with the severe competition, Versace has his secret weapon, which can form judgment, organizational design, production and sales at the fastest speed in the shortest time. Most companies in the fashion industry need at least six months from design, pre-sale to mass production, and Versace often takes lightning action to adapt to changes in market demand. For example, there is a kind of jeans made of high-tech PVC fabric, which is sold in 200 yuan. Under the personal supervision of Versace, the whole process of design, manufacture, transportation and listing was completed in five weeks, setting a new record in the history of clothing.

The symbol of Versace's design peak is1the "Afelier" series launched in Paris in 1989. This is the first step for Versace to resolutely enter the French high-end fashion industry because he was not satisfied with monopolizing Italy. This move immediately triggered a wave of Italian fashion marching into Paris.

Brand is also Versace's most concerned issue. Versace discovered long ago that the brand of goods has abnormal power. Versace's success in women's wear made him realize more and more that he should try his best to ensure his own brand and rely on it to make profits. At the same time, he should adapt to the shopping psychology of young consumers and produce products with obvious brand decoration and quick turnover, instead of paying too much attention to texture and cost. 1994, Versace introduced bedding and household items with Versace brand. 1in the autumn of 1997, Versace is also going to open a cosmetics production line, specializing in the production of products matching Versace's clothing.

Versace is in the leading position of logistics management in the Italian clothing empire. Versace has established companies and retail stores in new york, London and Paris for a long time, so that the company's products can meet customers directly without intermediaries, thus organically combining design, manufacturing and retail. An article in Businessweek said, "Versace has an advantage in almost every step of the fierce competition in the fashion market, especially in retail."

A master at playing celebrity cards

Versace is one of many fashion designers that Diana likes and can be called friends. British design is too conservative and rigorous. Although it can set off Diana's demeanor, it also inevitably dilutes Diana's personality. Versace's evening dress designed for Diana is different, and Diana's energy and enthusiasm are vividly displayed. Versace designed a blue one-shoulder evening dress for Diana, which was made of exquisite blue satin. Diana wears this dress like sea water flowing in the summer sun. The off-the-shoulder design has a deep decorative architectural beauty.

In western countries, celebrities in the entertainment circle are the object of Versace's attention. Once these celebrities put on Versace's costumes to attend the Oscar ceremony, TV stations broadcast the image of big stars to the whole world, and Versace's works naturally spread all over the world. Among the movie stars, Nicole Kidman who entered Hollywood from Australia is one of Versace's stars. At the Oscar ceremony, Kidman, with blond hair and blue eyes, wore a golden suit and held a small handbag with a chain. Although he didn't show anything, it completely set off his slim figure. This suit quickly attracted many people's attention and became Versace's best seller.

Another world-famous movie star is Stallone. Stallone is strong and has broad shoulders, but according to American standards, Stallone is a little short and his shoulders are too wide. Versace carefully designed two sets of clothes for Stallone in February of 199 1 and February of 10. The dark blue suit and white shirt cover up the defect that the shoulders are too big, which makes Stallone's body straight and upright. So far, this suit designed by Versace for Stallone is still highly respected by American entertainment and fashion circles.

In the early 1990s, a series of promotional photos taken by Madonna for Versace were classic. Madonna's wildness and Versace's brilliance are called a seamless combination.

Versace kept the style of not forgetting the past and not abandoning people who were frustrated for a while in his communication with celebrities. Tai Sen, the "boxing champion" who bit off holyfield's ear and threw it into the ring, has always respected Versace, a fashion master. After Tai Sen was imprisoned for breaking the law, Tai Sen missed the shorts designed by Versace. When Versace heard the news, he specially sent him some clothes, which made Tai Sen grateful. After Tai Sen was released from prison, he returned to the ring. When he won in succession, Tai Sen's shorts became the favorite of American teenagers. This has greatly increased the sales of Versace shorts.

Supermodels are priceless.

Before Versace developed, the world fashion industry only hired some models to perform temporarily by fashion companies, and there was no supermodel created by the fashion industry itself.

Clever use of models is a creative technique of Versace's fashion art. Versace has collected all the tallest and most beautiful female models in the world under his account, and after proper training, these models have unlimited potential. Models played an extremely important role in the process of Versace's fashion going global, and they also went global with Versace's fashion.

Versace thinks that the most attractive model in his heart is Kate Moss. He thinks she is a real "eternal woman". Kate Moss is thin, and feels weak and pitiful on the rooftop. Her complexion is always pale and her eyes are always blurred. Her beauty is reflected in the longing of every nerve. She put on clothes not to hide anything, but to express. Kate Moss is dressed in a dark green, fruit green, grass green and light green robe decorated with silver ornaments, which is the most accurate interpretation of Versace's design style.

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Gianni Versace Spa Group is one of the best international fashion design institutions in the world. Gianni Versace was founded in Milan on 1978 by one of the most talented designers in the past ten years. Today, Gianni Versace Spa Group has become a global symbol of Italian luxury goods. Gianni VERSACE SpA Group not only has a lofty position in the international fashion design field, but also manufactures and sells Versace brand products, such as Atelier Versace series, fashion clothes, jewelry, accessories, perfumes, cosmetics and furniture, and spreads Versace fashion and style all over the world.

The famous history of "Versace" brand is not long, but it is this brand that has gone through a short decade or two and has become one of the four major Italian fashion brands that can be as famous as Armani, Gucci and Valentino.

The appearance of Versace originated from its founder Gianni Versace's perfect and extreme love for fashion, and his unexpected death added a unique mystery to the brand.

Gianni Versace was born in southern Italy. His father is a salesman and his mother is a fashion designer, who runs a small workshop. Versace, who had been exposed to everything since childhood, became interested in fashion design. /kloc-joined my mother's workshop as an assistant at the age of 0/8, mainly engaged in pattern purchasing and cutting. At the age of 25, Versace moved to Milan, the world-famous fashion capital, and began to make a living by fashion design. With super understanding and learning ability, Versace successfully held the first women's wear exhibition with its own signature in Milan from 65438 to 0978, and the Versace brand was born.

At first, Versace's modern fashion design did not cause worldwide influence until he met the famous American fashion photographer Richard Avedon. With the help of the latter, Versace's works with distinctive design style and special aesthetic feeling began to appear on the cover of the world's top fashion magazines. Its strong avant-garde artistic features, unique Renaissance style and imaginative style are gradually admired by fashionistas all over the world.

1982, Versace introduced the famous dynamic metal clothing at the annual autumn and winter women's wear exhibition, which later became a classic feature in his fashion design. 1986, Versace was awarded the Medal of Honor of the Republic by the Italian President. From 65438 to 0989, Versace finally became one of the circles that the French fashion industry adhered to, and took Paris as the base for its brand to release new works every season. 1993 won the award of the American International Fashion Designers Association, which has the reputation of Oscar in fashion.

Versace brand clothing has both classical and popular temperament, wandering between elegant and vulgar art, luxury is the design feature of this brand, and those jewel-like colors, smooth lines and unique asymmetric bias make Versace fashion always shine.

Versace's customers have different identities, including princes and nobles and black rock musicians. Elton Johnson, Madonna, Bonjovi and Tina are all his fans. He successfully combined his artistic enthusiasm and superb fashion design standards with the top models he trained, and then became the most active planner and participant in the international luxury fashion show.

However, just at the height of his career, Versace was shot dead in front of his apartment in Miami, USA in July. 1997. After his death, the company suddenly fell into an unstable state. A few months later, his sister Donna Tara took over as the chief designer of Versace. Donna Tara started working with her brother from 198 1. At first, she did almost nothing in the company, but she played the role of Versace's "goddess of inspiration" and appeared in the fashion circle wearing Versace's clothes. In the late 1980s, relying on her creative talent, she began to design secondary products and children's wear series for her brother. 1993, she completely took over the business of Versace's derivative brand "confrontation".

Some people say that donatella's fashion concept and design are not as passionate as her brother's. But under her leadership, Versace's brand fashion has changed more than Versace's own control. While retaining Versace's gorgeous style, she also began to take the route of modern professional women. At present, apart from fashion, Versace Group also deals in perfume, glasses, scarves, ties, underwear, luggage, leather goods, porcelain, glassware, down products, bedding, furniture, etc. It can be said that fashion design has been brought to every field of life.

After Versace's death, the shares of Versace Group were divided into three parts. Donna Tara accounts for 20%, and Santuo, the eldest brother among Fan's three brothers and sisters and the eldest brother in charge of operation and finance in the company, accounts for 30%. The remaining 50%, according to Versace's own will, was left to donatella's daughter allegra Versace Baker, whom he called "Little Princess".

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Versace's design style is very distinctive. He is an artistic pioneer with unique aesthetic feeling. He emphasizes happiness and sexiness, and his neckline often opens below the waist. He walked away from the luxury and luxury of the classical aristocratic style, so he can consider wearing comfortably and showing his figure appropriately. Versace is good at using noble and luxurious fabrics, and skillfully transitions between rigid geometric lines and soft body curves through oblique cutting. Versace's suit, skirt, coat, etc. Sexy representation of women's bodies with lines as symbols. Versace brand mainly serves royalty, nobility and stars.

The brand of this enterprise ranks190th in the top 500 world brands in 2006 compiled by the World Brand Lab.

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Founder: Gianni Versace Gianni Versace (died at 1997)

Designer: Gianni Versace Gianni Versace

Design style: exaggerated, sexy, revealing dreamy freehand brushwork.

Official website:

Place of registration: Milan, Italy (1978)

Address: ges 12, Milan Avenue, Milan, Italy

Postal code: 20 12 1

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Gianni Versace Versace: Fashion

② Contrast fashion: second-line brands

③ (Versace Classic 2) Versace Classic V2: Men's Wear Brand

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Women's wear series, men's wear series, men's watches, women's watches, perfumes, glasses, scarves, ties, underwear, bags, leather goods, bed sheets, tablecloths, porcelain, glassware, down products, furniture products, etc.

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Gianni Versace is really a prolific designer. His brands are classified by category, including Gianni Versace Men&; Women's wear, Versace jewelry, Versace jewelry, Versace home accessories, Versace glasses, Versace underwear, jeans and sportswear.

② If it is a deck of different objects, it can be divided into ISTANTE for mature women, VERSUS for young men and women, V2 and VERRY for men's wear, and YOUNG VERSACE for children.

③ In the design of all product sub-items and sub-brands, the head of "Mdusa Snake-haired Witch" can be easily seen on the design or tag, which is the classic brand symbol of Versace. Medusa, the beautiful and extraordinary goddess, symbolizes the incomparable charm and temptation of Versace women, bewitch all those who are fascinated by Versace's charm, make them look around regardless of the consequences, and be petrified and awed by the dazzling brilliance after being amazed.

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Versace, a famous Italian clothing brand, represents a brand family and a fashion empire. Its distinctive design style is a symbol of avant-garde art and has a unique aesthetic feeling. Among them, the unique charm is those gorgeous and imaginative styles full of Renaissance characteristics. These styles are sexy and beautiful, full of femininity and bright colors, which are both opera-like, super-flat and realistic, and can fully consider the comfort of wearing and properly show the body shape.

Versace's clothes are far from stiff and avant-garde as they look. Pants and leather skirts decorated with metal objects and glitter create a female image between a female warrior and a banshee. Embroidered metal mesh structure weaving is the representative of decorative art. The changing application of black and white stripes reminds people of the style of11920s. The rich and varied packaging is reminiscent of designers Vioni and North Africa.

Bevel cutting is the most powerful and valuable attribute of Versace's design. Gemstone-like colors, smooth lines and endless charm. Using noble and luxurious fabrics, with the help of oblique cutting, the transition between rigid geometric lines and soft body curves is ingenious. In men's wear, Versace brand clothing is also wrapped in leather, creating a bold, dignified and even a bit slutty silhouette. While the size is slightly loose and comfortable, it still uses oblique and asymmetric methods. Broad shoulders and subtle details suggest some kind of scientific fantasy, which people call futuristic design. Lines are very important for Versace clothing. Suits, skirts, coats, etc. Sexy representation of women's bodies with lines as symbols.

It is flamboyant and gorgeous, which is the style of the famous Italian designer Gianni Versace (Gianni Versace) and the reason why many stars love Versace. Influenced by the traditional Italian family concept, the Versace family has penetrated into every level, which is why donatella can naturally preside over Versace.

Edit this paragraph and join hands with Lamborghini.

Versace and Lamborghini took the Paris International Auto Show and Milan Fashion Week as an opportunity to launch a brand-new Versace-Lamborghini Murcielago LP 640 sports car. Lamborghini's project experts worked closely with Versace's design team to transform an ordinary Murcielago LP 640 into a more plastic carriage.

Versace Lamborghini

Versace LP640 only produced 10 sets, starting at $500,000. The only major change is the dazzling pearl white coat and its matching protein accessories. In addition, compared with the standard version of Murcielago, Murcielago LP640 Versace is equipped with an upgraded full-time four-wheel drive gearbox, and its eGear autopilot system has also been "violently" improved in acceleration performance.

The lower part of the dashboard, the door, the roof, the center console and the car seat are all covered with Versace's Greek palindrome sheepskin. Special black rim, transparent glass rib frame hood, and e-gear automatic transmission with continuous transformation system. This car is equipped with a series of hand-made accessories, and the noble and high-quality accessories make the driver exude a noble and elegant demeanor. The luggage suit includes two suitcases and a black cowhide suit bag decorated with Greek stripes. Its unique design size just fits into the trunk of the rear of the car. On the outside of the suitcase, there is a luggage label plated with palladium and brass, which is engraved with Versace's words "customized limited edition". The white satin lining of the suitcase is embroidered with Versace's logo.

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Fame footprint:

1946 65438+On February 2nd, Versace was born in Reggio Calabria, Italy.

1972, he moved to Milan and began to work as a fashion designer, drawing his first ready-to-wear fashion show for Genny, Compromise and Callaghan.

1975, he held the first leather exhibition for Complice.

1On March 28th, 978, he held his first women's wear exhibition with his own signature in Milan Eternal Building.

1979, Versace, who has always paid more attention to brand image, started a lucky cooperation with American photographer Richard Avedon.

1982, the famous metal clothing was displayed in the annual autumn and winter women's wear exhibition, and now it has become a classic feature of his fashion.

1987 On March 3 1 day, Bigart staged Lude and Swan at Scala Theatre, and Versace also designed costumes for this ballet.

1September 1988, opened a 600-square-meter exhibition hall in Madrid, which was his first fashion shop in Spain.

1989 65438+1On October 25th, "Adillia Versace" (a studio specializing in training high fashion models) was announced at a party attended by Madame Mitterrand at Orsay Station.

1In April, 990, Versace opened his second fashion shop in Madison Building, new york, which was his eleventh store in the United States.

199 1 March, "dui" perfume went on sale.

1991June, the "signature" Versace dress went on sale.

1994, a 600-square-meter clothing exhibition hall was opened in the famous Kurfurstendamm in Berlin.

1993, two new perfumes, red and jeans, were introduced to the world. YOKA style blockbuster

1On July 25th, 997, Miami Villa was unfortunately assassinated.

Brand development

1On March 28th, 978, Versace held the first women's wear exhibition with his own signature in Milan's Eternal Building.

1979, Versace, who has always paid more attention to brand image, started a lucky cooperation with American photographer Richard Avedon.

1982, the famous metal clothing was displayed in the annual autumn and winter women's wear exhibition, and now it has become a classic feature of his fashion.

1987 On March 3 1 day, Bigart staged Lude and Swan at Scala Theatre, and Versace also designed costumes for this ballet.

1September 1988, opened a 600-square-meter exhibition hall in Madrid, which was his first fashion shop in Spain.

1989 65438+1On October 25th, "Adillia Versace" (a studio specializing in training high fashion models) was announced at a party attended by Madame Mitterrand at Orsay Station.

1In April 1990, he opened his second boutique in Madison Building, new york, which was his first 1 1 store in the United States.

199 1 March, "dui" perfume went on sale.

1991June, the "signature" Versace dress went on sale.

1994, a 600-square-meter clothing exhibition hall was opened in the famous Kurfurstendamm in Berlin.

1993, two new perfumes, red and jeans, were introduced to the world.

1On July 25th, 997, Miami Villa was unfortunately assassinated.

1997, donatella versace took over the Versace brand, responsible for designing fashion and cheaper Versace and Isfante Verses, and developed a unique blonde perfume.

On June 30th, 2004, the Versace brand was officially taken over by allegra, Versace's favorite niece, who was only 18 years old.

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