Exclusive interview with a well-known photographer from Central Plains - Mr. Li Gang of Zhengzhou Film Cube (Founder of Film Cube)

Introduction Mr. Li Gang is the founder of Shadow Cube Film Studio. He has been engaged in the field of photography for 7 years. He has always adhered to his love and original intention for photography, and traveled around the country to study for his dreams, exploring and learning with his peers and seniors. He has his own unique insights and keen vision in the field of portraits and commercial products. Focusing on the photography of various commercial products, he has the skills of a professional photographer. He has taken many pictures of popular products and distinctive photos of people. He is a rare photography master and has become a banner in the Central Plains photography industry.

We have cooperated with many well-known brands and platforms: Henan Radio and Television Station People’s Livelihood Channel, Henan Radio and Television Station New Rural Channel, Zhengzhou University First Affiliated Hospital, Beijing Sun Yao Biotechnology Co., Ltd.? Zhengzhou Jiuxiang Biotechnology Co., Ltd. Company and many other platforms

Q1: Photography is an industry that is always new and changing, and the pressure is also very high. What was your original intention in choosing to do photography?

I think life is just two words: choice. Today's life is stressful and fast-paced, and everyone is forced to make choices. I feel that it is not easy for me to stick to my original dream. I come from a small place that didn't allow me to have too many opportunities and dreams, but I didn't give up and kept learning and working hard. My dream has always been to become a competent and professional photographer who can travel around the world with a SLR and my original dream, leaving my own footprints in every corner. Record the most beautiful moments for everyone who has a beautiful heart.

Q2: You have been working in the photography industry for 7 years. What are you mainly focusing on now?

I prefer a concise and documentary style. Because many photos now have to be retouched by "millions of retouchers", the beauty of the things themselves has often been ignored. I prefer to shoot with natural light, because this not only shows the true state of the subject, but also allows me to discover the beauty of "him" in this true state. I also really like taking portraits of people, everyone has their own unique beauty. The business is mainly business and commercial product photography; (including planning and photography of computer and mobile phone products) business conference and event photography; company and personal image photo design and photography.

But no matter which category you shoot, you must have the spirit of craftsmanship and strive for excellence; in fact, it is not your ability that makes you, but your responsibility. In this industry, even if I don’t take it very seriously, I can sometimes deliver photos, but my sense of responsibility makes me have strict standards for myself. Sometimes I even have to beat myself up. In order to make a good photo, I may spend a lot of time. For two or three days, I just want to choose the best among the best. Only in this way can I hand in a satisfactory answer for my own heart and the trust of my partners, and be clear of my heart.

Q3: You have been working in the photography industry for so many years. Is there anything you can share with us?

I like to shoot subjects that are close to life and around me. With great ability comes great responsibility. I hope from the bottom of my heart that all professional photographers, once they have chosen a topic, must dwell on it for a longer time, persevere more, and accumulate more knowledge. Don't be perfunctory, don't settle for anything, treat every shoot as your best work, you must have this attitude, it's better to show off than to scream. Be fully prepared for every shoot with a sense of mission. In fact, every photographer is a solitary traveler on the road of photography. He must endure boredom and loneliness, and regard photography as an experience of self-precipitation and accumulation.

You will eventually become a better version of yourself!