What are the requirements for opening a small red book store?

Xiaohong Bookstore currently includes six types of shops: individual stores and individual industrial and commercial stores, ordinary enterprise stores and specialty stores, flagship stores and store-type flagship stores. Among them, individual shop applicants should be individuals, individual industrial and commercial households should be individual industrial and commercial households, and general enterprise store flagship store applicants should be enterprises.

Matters needing attention in opening a small red bookstore

Individual shops are defined as shops with single or multiple brands engaged in sporadic small transactions, individual industrial and commercial shops are defined as shops with single or multiple brands, ordinary enterprise shops are defined as shops with single or multiple brands, and specialty stores refer to shops opened by non-private brands whose trademark owners provide up to three levels of total authorization in Little Red Book, and specialty stores are defined as shops operating single brands.

The flagship store enters the store opened by Xiaohongshu with its own brand or the brand exclusively authorized by the trademark owner. Flagship stores are limited to stores with a single brand. Depending on the brand operation and store operation, upgrade the store to the official flagship store. Store flagship stores only invite flagship stores with well-known retailer qualifications and operating one or more brands to settle in.