What is the xz227 event?

On February 24th, 2020, some fans of Chinese mainland actor Xiao Enqiang found that the AO3 works library platform included the works of Xiao Enqiang's fans "Fallen", thinking that the works affected Xiao Enqiang's image, so they reported the relevant platforms (AO3, bilibilibili, Baidu network disk, LOFTER, etc.) to government departments and directly to the network supervision department of China.

Later, through a large number of complaints and reports from fans, the works library of the well-known fan website AO3(Archive of our own) was blocked and could not be accessed from China, which also caused passers-by in several circles to besiege and boycott Sean Xiao's film and television works and endorsements, which was called Xiao Zhan 227 incident.

On February 27th, Sean Shaw's wanton reports and abusive attacks on writers and "passers-by" have aroused public anger. Many fan writers temporarily changed their names for fear of being implicated in receiving reports. At the same time, AO3 Baidu Post Bar was banned, and passers-by in several circles began to attack Shawn Shaw's topic list on various platforms, which was called "227 Unity" by fans.

Extended data:

Zazie Hoko

On the evening of February 29th, users in Chinese mainland could not access AO3, which meant that AO3 was officially blocked and anger spread further. The counterattack of fan groups began to extend to Sean Shaw's film and television works, and a large number of netizens went to Douban, a famous social networking site in Chinese mainland, to "brush low marks" on Sean Shaw's film and television works such as The Untamed and Joy of Life.

In terms of business endorsement, brands such as Olay, Luckin Coffee, OPPO, Zheng Guoli (Mengniu), Kaixiaozao (Uni-President), Budweiser Beer, Estee Lauder, Crest, Sassoon, etc. have all been implicated, and Sina Weibo's comments on these products have seen a large number of messages resisting Sean Shaw.