Traditional Culture Encyclopedia - Photography and portraiture - How to make lecture posters? What do you usually need to set up to make graphic posters of academic lectures with word processing software Word20 10?

How to make lecture posters? What do you usually need to set up to make graphic posters of academic lectures with word processing software Word20 10?

What are the design principles of lecture posters? Poster is an art of information transmission and a popular propaganda tool. Poster design must have considerable appeal and artistic appeal, and mobilize factors such as image, color, composition and sense of form to form a strong visual effect; So how to design an infectious poster, so that viewers can directly contact with the most important information? These are the problems we encounter in our creation. The following are the design principles of lecture posters recommended by Bian Xiao. The principle of consistency We have to face the fact that designing posters, like designing any other graphic art, can easily lead to confusion. Photographer? I didn't shoot well. Copy? They couldn't make a final decision until the last second. Marketing staff? They change their minds every two minutes. In the design process, the designer must have a clear sequence of the whole process and implement it one by one. Poster design must be consistent from the beginning, including title, material selection, photos and signs. If there is no unification, posters will become confusing and difficult to read. All design elements must be combined into an organic whole in an appropriate way. The principle of relevance should make the works consistent. The first principle is to adopt the association principle, which can also be called grouping. Relevance is based on a natural principle: birds of a feather flock together, and people are divided into groups. If we see all the components put together in order on a page, we will try to understand them. We always think of them as a group-we don't care whether these different parts are really similar or related. This is a bit like the principle of "implicated offense". Poster designers can realize this relevance principle in many ways. First of all, grouping people, things and words can improve the effect of information dissemination. It is conceivable that many advertisements on billboards are composed of a photo of a consumer, a product picture and advertising words. For character types (children? Old man? The choice of overworked parents is inevitably associated with products. If people's photos are handled well, it's like consumers saying, "I've always used Bleacho bleach", instead of a hard-tied advertising slogan. Second, all the parts together have a greater impact than a loose structure alone. When several items are very similar (for example, several different watches are chained together), the audience's eyes can naturally move from one watch to another. These objects form a visual unit, which can give the audience a single message instead of an indirect message. If all the items in the poster are very similar, then the composition of a group will make the poster more attractive to others. Other elements will be considered secondary by the audience. Repetition Principle Another way to make works consistent is to repeat shapes, colors or some numerical values. When you see a design element in a plane, its different parts are reused, and our eyes will naturally follow them. Sometimes even if we don't put them together, our vision will still treat them as a whole. We subconsciously drew a line between them. The easiest way to apply repetition is to create a pattern in the background of the poster and then apply it repeatedly. These repeated patterns in the background will produce very interesting visual and composition effects, and then connect the elements of the background and the foreground. Another way to use repetition is to guide the audience's eyes to pay attention to an important information, logo or picture by repeating a line of elements. Repetitive elements can create a path, guide our eyes and make the audience curious-what is the other end? This is actually a way of telling stories and attracting the audience to continue reading. People's vision has a very strong sense of repetition, and sometimes even when the objects in the picture are not repeated, we will regard them as repetition. For example, in a poster about nail polish, we can add a big drop of nail polish at the top of the poster. In another part of the work, the same pattern or color as this drop of nail polish will produce the effect corresponding to the above drop of oil. Inadvertently, our eyes have fallen. Repetition is also an effective strategy to persuade the audience to compare some product posters. For example, we may put a dozen shoes on the advertising poster, but each pair is different. The main message (shoes) is easy for the audience to feel, because this item is used repeatedly in the poster, and then the audience will carefully observe the different styles of various shoes. Another popular design technique is to arrange all the same things together, but one of them is different, so as to achieve unexpected results. For example, you can design 15 squares and arrange them into a square, where 14 is blue and one is pink, and it contains the company logo. It is conceivable that this pink color block will be the focus of the audience. Of course, the principle of repetition can also have a consistent effect on designing a series of posters, whether they are put together or separated at the same time. For example, a series of outdoor advertisements for a summer concert, repeating the main elements can produce a sense of strength. When you see one of them, you will think of the other. Repetition of position, color, size or image can enhance recognition and make the audience notice all the information you want to convey. The principle of continuity is there any other way to create consistent works? Go on! As you can see in the above example, it is usually used with repetition. When the designer designs in a continuous way, the objects in the work are combined to guide the audience to another location. This method is generally realized by linear effect. When we see a line, our eyes instinctively follow it to see where the line will go. This method can make the pictures in the poster guide the audience's eyes to the information or brand we want to convey. But if we don't use pictures, but graphics made of words, it is also a good choice. Add background color If the elements in your work are different in shape, color or appearance, how can you unify your work? A simple solution is to put all these elements in a solid color area. This method seems to evade the essence of the problem. Why do you have to put unrelated elements together? Generally speaking, we don't handle it this way. For most commercial posters, you need to make your poster convey the information you want to convey quickly. We usually use related shapes or colors. For some artistic events or posters, the audience will take the time to understand the meaning of each part by themselves. However, some discordant elements can sometimes convey an interesting and experimental visual effect. Sometimes, an advertiser will ask all the objects to be combined in surreal form, and all the irrelevant elements will be placed in a large background color area, which can make the audience feel that they are related. The principle of coordination can make the layout of posters have a strong visual effect, whether it is coordinated composition or uncoordinated composition. Because breaking the balance will create tension. For children, we know to keep them away from potentially dangerous things, such as leaning trees, rocks, furniture or ladders. So the unbalanced composition also makes us feel this way. What do you usually need to set up to make graphic posters of academic lectures with word processing software Word20 10? 1. First, open the Word document and type what you need for the activity. Center the title and adjust the appropriate font size.

2. Adjust the line spacing between subheadings to make them more beautiful. Select all the subheadings and right-click "Paragraph", as shown in the figure below.

3. Click on "line spacing" and select the line spacing you need.

4. In order to be beautiful, the background picture is indispensable. Click Page Color under Page Layout, and then click Fill Effect.

5. A dialog box will pop up, click "Picture", click "Select Picture", and then select the appropriate picture.

How to design a simple but novel poster It seems easy for a high-level designer to design a beautiful poster. But not everyone in life is a designer. How should ordinary people design posters?

1

Good posters have nothing to do with beautiful visual effects. A good poster is more like a good idea with a beautiful coat. Start your draft with a pencil and avoid using computers or social networking sites as a starting point. Try to draw some visual presentation effects under different ideas. When you have determined your idea, you can start your picture idea or the visual display effect of fonts. Using creativity to promote the expansion of visual elements often gets twice the result with half the effort!

2. Dare to try different materials.

3. Hand-painted

Try to stay away from computer work and thinking, and choose the best way to express your thoughts.

4. Different

If you want the public to notice your poster among the mountains of posters, you have to get used to making it different. For example, bright colors, patterns or high contrast can make the work stand out.

5. Start with the brand.

When you make a poster for a brand, deeply analyze the brand logo and try to understand the meaning and story behind the brand, and explore some elements that can be used in the poster layout. Integrate the brand logo into the poster as a whole to make your poster look different.

Step 6 be concise

People are flooded with a lot of visual images every day, so you must make sure that your poster can catch other people's eyes at the first time. Nobody asked you to explain your thoughts to everyone.