VR experience Mazda CX-50 immersive products are more localized.

As a car editor who has worked for many years, we always have respect for Mazda brand, because it inherits the sportsmanship, Do not forget your initiative mind. In the big wave of electrification and digitalization of automobiles, Mazda, like other Japanese brands, is still full of confidence in the China market, although it has turned losses into profits slowly and its market share has declined. Changan Mazda recently launched a brand-new compact SUV——CX50, which fully considered the demand of China market. By lengthening the wheelbase, the problem of insufficient rear space complained by users is completely solved. Easy-to-use cars and L2 driver assistance that young people like are also installed in the car. Booked a car on March 16, and the small order broke 3000 units on the first day, which was very good. In addition, before the real car arrived at the store, in order to let users have an immersive experience, the manufacturer specially introduced VR car watching in the 4S shop. We also experienced it in the first time and shared it with you.

In the exclusive area of the exhibition hall, wearing VR glasses, first of all, there will be a picture of mountains and small rivers flowing in the sunset, and the details of river flow are more real. CX50 stops on the grass by the river, and the color of the car body can be changed by the handle. There is also a transparent mode, which can display the high-strength steel structure used in the car body, which is very intuitive. The proportion of high-strength and above steel in the car body is 58.59%, the front and rear collision beams are made of 1800MPa hot-formed steel, and the number of steel with hardness above 980MPa is 77, so it is clearer to see with a transparent car body than to see the real car.

In terms of appearance, Mazda's classic soul design concept is still adopted, and the sense of movement is still sufficient. Compared with the previous compact models, the body size has changed greatly, providing a wide body of 1920mm with a wheelbase of 28 15mm, which laid a good foundation for the interior space. The engine compartment is long, the front suspension is short, and it has the feeling of longitudinal engine, which brings a sense of advanced. The front face of the fender with the "Soul Motion" logo is equipped with a movable grille as standard, which brings better temperature management. There are large-area three-dimensional air duct structures on both sides of the grille, and with the tough and powerful engine cover ridge line, the sense of movement is still very sufficient. Sharp headlights naturally blend with the front air intake grille, and 32 LED light sources are provided on one side, which is very magical.

The side shape is smooth and symmetrical, the roof feels slightly downward, and the segmented waistline blends with the prominent shoulders, bringing rich light and shadow changes. The black skirt that runs through the front and back is thick and powerful, and there is a sense of wild strength of SUV. 19 inch aluminum alloy two-color cutting rim is large enough to look atmospheric.

The rear of the car is also very sporty, and the rear window is short and inclined, providing a wrap-around tail. The taillights are fresh in shape, and 33 LED light sources are integrated on one side, which supports breathing streamer turn signals. There are large-area three-dimensional air outlets on both sides of the bumper, which echo the front of the car. The combination of silver fender at the bottom and double air outlet is exquisite and capable.

The center console is simple in shape, and the 10.25-inch central display screen is located at the top of the table, which is remotely arranged for easy viewing. The vehicle can be controlled by the knob on the stop lever when driving, and can be directly touched when parking.

The three-spoke steering wheel is more concise, the color scheme is very textured, and the buttons on the banner are big enough. The 7-inch multifunctional LCD instrument panel is combined with the mechanical dials on both sides, and the integrity is also good. According to the staff, L2 driver assistance system will become the standard.

The standard Sanhe system supports 4G networking, multi-window interface operation, command switching and touch screen operation, voice recognition control and OTA air upgrade. The system introduces Tencent's "Wu Tong Car Link", which is rich in ecological applications and integrates cool music, high-tech navigation, virtual voice and image control, mobile phone interconnection, car home interconnection and other functions.

The center of the leather seat is made of Cordoba leather with high gloss and excellent touch, decorated with "X" cross-symmetrical stitching. The frame area on the side of the seat is made of parachute material and welt decoration, which is excellent. In addition, from the VR screen, you can feel that the back row space is full, and the leg space visually exceeds two and a half punches. The leather surface of the seat is the same as the front row, with holes, and the rear seat also supports heating function. The flatness of the floor is relatively high, and the roof has a large panoramic skylight.

The tail box has a volume of 435L, sufficient depth, flat layout on both sides and square space. The rear seat can be removed at 4:6, with high flatness and maximum depth of 1900mm, making it easy to use the carriage as a bedroom.

In terms of power, it will be equipped with Mazda 2.5L engine with intelligent inductive cylinder technology. When driving at a constant speed, the two outer cylinders can stop working to reduce fuel consumption, and cylinder replacement can be realized in a wide speed range of 1000-3000RMP. The new technology also includes inclined vortex accelerated combustion, EGR exhaust gas recirculation and CPA centrifugal pendulum damper, which is relatively advanced.

Brother Kan comments:

In the environment of great changes in the automobile industry, Changan Mazda should make positive changes in the market, change the space problem that users spit more with a long wheelbase, and retain Mazda's high maneuverability, which is worthy of recognition. In addition, the new car also keeps pace with the times in terms of car experience and driving assistance, reaching the mainstream level of the industry. Friends who like Mazda can go to 4S stores all over the country to experience it for themselves.

This article comes from the daily chat of the author of Easy Car Number, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.