What is the major of communication and planning?

Basic and core courses of communication and planning specialty. Professional basic courses include new media data analysis and application, marketing, business practical writing, graphic and image processing technology, photography and videotaping, new media copywriting and communication, and business negotiation. Professional core courses include all-media advertising planning, integrated media audio-visual program planning, event planning, brand planning, film and television post-processing technology, short video creation, and new media platform operation and promotion. Communication and planning is a specialized course in colleges and universities in China. The professional code is 5602 15, and the study period is three years. Communication and planning mainly study the theoretical knowledge of modern news communication, so that students can master the digital editing and production skills of various modern media, mainly for radio and television stations, newspapers and magazines, cultural media companies, advertising companies and other units, engaged in media activity planning and operation, brand image promotion, customer relationship maintenance, communication or network communication.