Who are the people who pay for Balenciaga's "tattered shoes"?

There are three main types of people who pay for Balenciaga's tattered shoes. The first is people who have no consumption concept, the second is people who pursue superiority, and the third is shopaholics who like luxury goods.

Recently, Balenciaga, a well-known luxury brand, launched a new pair of shoes, which immediately aroused discussion among netizens.

This pair of new shoes is not only expensive, the price of a pair of shoes has reached 1.2 million yuan, but also the appearance of this pair of shoes is "outstanding", which looks shabby, as if it had just been picked up from the garbage dump, so it was dubbed as tattered shoes by netizens.

According to our traditional thinking, buying shoes doesn't have to be expensive, it must be suitable to be valuable. It is estimated that few people will pay for the price and appearance of broken shoes.

But the world is full of miracles. Since Balenciaga introduced these tattered shoes, someone has really paid for them. So, who are these people who pay the bill? I think there are three main types of people.

The first kind of people are people who have no consumption concept. These people are generally rich. Buying a thing does not necessarily consider its practical value. Buying worn-out shoes may be just a temporary decision or just to pay for this stunt.

Generally speaking, people who have no consumption concept will not find these tattered shoes ugly. On the contrary, they will think this design is more innovative, even if they buy it, they will not wear it, so they will buy this pair of tattered shoes.

The second kind of person is a person who pursues superiority. These people buy tattered shoes not because they really like them, but because of the limited edition printed by Balenciaga.

In life, many people like to collect these limited edition bags, shoes and so on. Some of them are beautiful and will be shown to others. Some exotic ones, such as tattered shoes, may look ugly and won't wear out, but it's ok to buy them as a collection.

When friends go home, they can show these shoes to their friends. Generally, they will introduce the limited edition shoes of Balenciaga. I have a pair here, and then they will show superiority in the envious eyes of their friends.

It means I have you. These shoes are too expensive, but I still have a collection here. Look at me. Actually, I just want to satisfy my comparison psychology.

The third kind of people are people who like luxury goods. These people generally prefer a luxury brand. For example, people who like Balenciaga will definitely buy new products as soon as Balenciaga comes out.

This kind of person is no longer looking at things, but simply thinks that the brand is very good, and when he sees new products, he will have the desire to buy, which is what we call a shopaholic.

Therefore, when Balenciaga released the tattered shoes, all three types of people might buy them.