5 annual marketing plan

Time flies, and new jobs and challenges will come. It's time to take the time to write a plan. How should we make a plan? The following are five annual marketing plans I have carefully compiled for you, hoping to help you.

Annual marketing plan 1

The sales director has carried out extensive work, and there are not many people at present. Some important work is to directly carry out business and assist colleagues to complete business. I also need to be the working force for business development. Allocate more than 70% time to work in daily work, and pay attention to time management. Set performance requirements and follow up all business according to company regulations.

Main points of work:

1. Conduct market investigation and analysis, deeply understand the current market situation, the other party's situation, national policies and regulations, and form relevant documents.

2. After market investigation and analysis, the market strategy of ordering is sorted out and the main points of ordering are summarized.

3. Organize customers and contact them for follow-up. Focusing on the inspection of large enterprises by the party, government and army in various provinces and cities, we extensively collect relevant list materials, use various relationships to grasp the situation, sort out customer relationships and personnel, sort out follow-up forms, and formulate follow-up plans.

4. Pay more attention to customers in the information system and public opinion management system. Are there many demands in those industries? Government departments, marketing departments of large enterprises, large consulting companies. Seriously understand the work, understand the characteristics of customers, seek creativity, improve their knowledge of information industry, and become an industry expert.

5. Seek the support of internal resources, and form a cooperation mode in line with your own style, such as pre-sales support and good cooperation.

6. Prepare all kinds of safety stories, have strong storytelling skills, and the case will touch customers. Safety must be a good way to arouse customers' fear of accidents, put forward broader business needs and tell stories.

7. Development partners. Provide resources for customers. For example, seek the assistance of some safe friends, seek some assistance, hold customer meetings, etc.

8. Follow up the existing channels, visit daily and strive for cooperation.

9. Collect, concentrate and explore customers' potential demands for new functions and products, meet customers' demands and improve product quality. Be a product expert.

10, consider all kinds of advertising in industries that need to break through.

Annual marketing plan 2

This year, with the momentum of previous years, the company stepped into the fast lane of high-speed growth, achieved rapid growth in benefits, and successfully listed the company's shares on the Shanghai Stock Exchange. From then on, a company will be presented to the world with a brand-new attitude, and a new company with more vitality and vitality will be born. Its responsibility is to safeguard the interests of shareholders.

After the company goes public, the management level will be greatly improved, which is not only the external requirement of market competition, but also the internal requirement of its own growth. For the marketing department, it is not only a kind of pressure, but also a kind of motivation to comprehensively improve the management level and grow together with the company. In order to complete the overall management policy of the company's 3 billion yuan contract, the marketing department has formulated the following work plan.

I. Information collection and management

1. Establish a direct leadership relationship

The marketing department is an instinctive functional department, responsible for the company's information collection, cultivation and maintenance, as well as information collection and processing, and taking over the leadership of the vice president of marketing. There is a direct leadership relationship between the marketing information manager and the regional marketing development assistant, that is, the marketing development assistant directly guides and instructs information collection, cultivation, maintenance, information processing and audit, and assumes the leadership responsibility of information collection.

2. Establish a new organization.

3. Add people to set up equipment:

(1), information manager: the marketing department has three full-time information managers to take charge of the divergent areas, and no longer holds other jobs.

(2) Market development assistants: there are two market development assistants in six offices in Zhejiang Province and one in the areas under the jurisdiction of other offices.

4. Strengthen personnel quality training

Before the Spring Festival, the recruitment and training of information managers and market development assistants in various regional marketing departments will be completed, so that the marketing department will have a substantial guarantee in terms of personnel quality during the implementation of the new management system. Choose and hire marketing assistants carefully, and don't make up figures.

5. Strengthen the investigation of university personnel.

In personnel setting, equipment arrangement, fund guarantee, performance appraisal, etc. The establishment and maintenance of information collection are specified in detail, and this work is guaranteed from the railway system. Set up a market information manager, regularly inspect all regions, guide information management, conduct targeted analysis and research according to the actual situation and existing problems in all regions, and urge them to establish and improve information management in a short time.

6. Dynamic market collection

The marketing assistant and the information manager make a dynamic assessment of the information collectors on schedule according to four indicators: information quantity (in 1), project scale, information completion rate and the number of lower-level information officers. On the basis of analyzing the classification of information officers/units, information managers and market development assistants should analyze the background information of information officers in detail to determine the possibility of improving their performance after process assistance. We will further strengthen information management and do better than last year in terms of information integrity, timeliness, usefulness and confidentiality. (See Market Development Assistant Management System for details. )

7. Strengthen market research

According to the information provided by information members/units in various regions and the business progress of the company in various regions, we will assign special personnel to conduct full market research on the growth status and potential growth trend of regional structure business. Obtaining first-hand information through process investigation is helpful for the company to set up institutions reasonably in various regions and explore new markets.

Second, brand promotion.

1. In order to further develop the company's brand and expand its market share, with the help of the spring breeze of the company's listing, we initially consider holding brand promotion meetings and research meetings in Chengdu, the capital of Sichuan, Xi, the capital of Shaanxi, Urumqi, the capital of Xinjiang Uygur Autonomous Region, Shenyang, the capital of Guangdong, Nanning, the capital of Guangxi Zhuang Autonomous Region, and Shanghai to publicize and expand the company's brand, expand information collection and create more market space.

2. At the completion of key or large-scale projects, invite relevant departments to hold a press conference at the scene, show and publicize Hangxiao brand with examples of completion, show Hangxiao's first-class level in technology and performance, establish the typical gold content and leading position of listed companies in the building steel structure industry, and make the publicity work get twice the result with half the effort.

3. Further do a good job in advertising, information and other aspects of publicity. Set up and install large publicity banners or billboards at various construction sites to show the strength of the enterprise on the spot; Real-time construction of new enterprise performance and publicity materials, fill in the performance introduction in the bidding documents and distribute it to the master craftsmen, so as to enhance the depth and intensity of brand promotion as much as possible.

4. Strengthen the professional knowledge training and quality education for those who come into contact with the outside world, establish the glorious image of enterprise employees, promote the corporate culture of the predecessors, and leave a beautiful and deep impression on everyone who comes into contact with Hangxiao personnel, so as to have a clearer and deeper understanding of Hangxiao and steel structures.

Third, customer reception.

Guest reception is still one of the priorities of the marketing department. Doing a good job in guest reception is the premise and foundation of business contact. How to do a good job of guest reception with good quality and quantity according to the relevant delineation of the company and the requirements of the Ministry of Commerce is the main topic that the marketing department must seriously study and discuss. Generally speaking, it seems that the reception work is very simple, but customer reception is a very profound knowledge. Without in-depth study and discussion, you can't make your work perfect. Therefore, the marketing department should work hard on style, specification and details. In order to spend less money without affecting the reception, it is necessary to learn more about the life experience, personality and handling methods of the guests from the leaders of the Ministry of Commerce and the business personnel of various offices.

Style, fun, hobbies, eating habits, spirit, enterprise value orientation, management concept, product characteristics, industry status and so on. Seriously study, analyze and ponder the delivery of the schedule, so that every guest can have a comprehensive, clear and inevitable in-depth appreciation of the company in the shortest time, have the greatest sense of identity with Hangxiao's products, and have enough fun with the company's management model and corporate culture. Treat each group of guests and each guest seriously for a long time and make them feel sorry for the company.

Whether the reception work is correct is the criterion of every receptionist in the marketing department. So as to improve the success rate of project tracking, reduce the difficulty of business construction and achieve the ultimate goal of improving the economic benefits of enterprises. Therefore, the marketing department focuses on the following aspects:

1, urge all staff to always take enthusiasm as the principle, and do a good job in the reception of all guests politely and thoughtfully to ensure that the reception is better every year.

2. Under the premise of ensuring the early end of customer reception, save reception expenses as much as possible to reduce the overall operating cost of the company and improve the profit level of the company.

3. Continue to manage the reception files of visiting customers, keep the files of potential customers and contract customers by classification, accurately grasp the project progress, and fully cooperate with the commercial department and the service office to promote the project business.

4. Adjust the positions of department personnel and recruit high-quality personnel to enrich the reception force. With the continuous expansion of business volume and the increasing number of visiting customers, the marketing department is short of personnel responsible for reception. In order to meet the needs of the company's business growth, it is also very important to do a good job of reception and implement the recruitment of outstanding personnel.

Fourth, internal management.

1. Strictly implement the C version of quality management system documents and management system standard documents, and strictly implement the strategy of "everything is managed according to documents, everything is operated according to rules, everything is worded with data, and the work can be done overnight", so that the marketing department gradually becomes an executive team.

2. Further strictly follow the requirements of the joint-stock company and the marketing system to carry out all the work of this department and strive to improve the management level.

3. Enrich and give full play to the enthusiasm and initiative of employees in all positions of this department, and emphasize process control and ultimate goal in their work. Improve their sense of responsibility and quality. Strictly implement the audit system according to the responsibilities of photography posts.

4. Everything starts from the company's big board, emphasizing that the marketing system is a chess game. Actively coordinate the contact and coordination between various departments of the marketing system to improve the overall combat effectiveness of the marketing system and do the best work for the completed marketing policy.

5. Cooperate with the deputy marketing manager to do the daily administrative work of the marketing system. Automatically do logistics support and daily work for all departments. Create a more exciting corporate culture atmosphere and working conditions for them.

Annual marketing plan 3

I. Market analysis

1. The whole market will continue to grow steadily.

At present, the construction industry has become a consumption hotspot and economic growth point in China, and the domestic demand will gradually increase. Driven by Beijing Olympic Games, Shanghai World Expo, Guangzhou Asian Games, western development, northeast revitalization, urban transformation and new town construction, the total market for aluminum doors and windows will continue to grow.

2. The product structure of aluminum alloy doors and windows will be greatly changed.

Aluminum alloy is still dominated by open frame and dark frame, and the market share of aluminum alloy doors and windows in building doors and windows will remain above 55%, and the product structure will change greatly. The person in charge of the State Construction said: "Affected by the national building energy-saving policy and the energy crisis, the proportion of energy-saving and environment-friendly aluminum alloy doors and windows and curtain walls will be greatly increased.

3. Form a market structure dominated by large enterprises and supplemented by small and medium-sized enterprises.

At present, the door and window industry has formed a technological innovation system with large enterprises as the main body and backbone enterprises as the representatives. The industrial output value of these large backbone enterprises accounts for about 50% of the total industrial output value of the whole industry. They have established a good market image for the whole industry in national key projects, large and medium-sized city image projects, urban landmark buildings, foreign-funded projects and foreign projects, and become the main force of technological innovation, brand Excellence and market development in the whole industry.

4. Environmental protection and energy conservation will become the development theme.

With the arrival of a well-off life, consumers have higher and higher requirements for the living environment. Green consumption has become the dominant concept leading the building consumption market, which has brought huge green business opportunities. The person in charge of Yazhixuan doors and windows analyzed: "Therefore, to meet the demand of green consumption and develop high-performance and high-tech ecological doors and windows, we should not only consider the architectural appearance effect, the basic physical properties and cost of doors and windows, but also link the overall design of curtain walls and doors and windows with the ecological environment, so that the completed doors and windows have good performance, reduce environmental pollution and create a comfortable environment for people.

5. The difference of aluminum doors and windows products is small, and the competition is more intense.

The competition in aluminum doors and windows market is more intense. Because the door and window industry has entered the initial mature stage and the competition is fierce, the profits of various enterprises are reduced at present. Building doors and windows market products are increasingly rich, forming a diversified market structure dominated by aluminum, plastic, wood and steel. The application of new materials and technologies will produce more new products. Compared with other industries, aluminum door and window products have less product differences and more intense competition. Small businesses that are not competitive are likely to be eliminated.

Second, the overall market structure.

The marketing department of Keniu Group aims to complete 50 Keniu specialty stores in 20-2008, and we will first open up Guangdong Province; Shenzhen, Dongguan and Huizhou local markets. Then; Zhuhai, Shantou, Shaoguan, Zhanjiang, Maoming, Meizhou, Shanwei, Heyuan, Yangjiang, Qingyuan, Chaozhou and Jieyang. Hainan province; Qionghai city Wanning Wenchang Sanya Haikou. Fujian province; Fuzhou Xiamen Putian Quanzhou Zhangzhou Longyan. Guangxi Zhuang Autonomous Region; Nanning Liuzhou Guilin Beihai Fangchenggang Qinzhou Guigang Baise. Jiangxi province; Shangrao City, Ji 'an City, Ganzhou City and Nanchang City. Shandong province; Jinan Qingdao Dongying Weihai Jining Binzhou Heze. Hunan province; Changsha Zhuzhou Xiangtan Hengyang Shaoyang Yueyang Zhangjiajie Chenzhou Huaihua Loudi. Within the above-mentioned cities, the local market and the provincial capital market should be explored first, and then expanded to the surrounding prefecture-level cities. It is estimated that the local market and provincial capital market will be established within four months, and the market research of other prefecture-level cities will be strengthened, as well as the marketing plan and human resources preparation before development.

Third, market division.

Each market is divided into several regions, the number of regions and the size of regions. According to the geographical location and environment of each region and the characteristics of regional markets, the markets are divided into: local markets.

1, Dongguan, 2, Shenzhen, 3, Huizhou: foreign markets; 1, the division of western Guangdong, western Guangdong, eastern Guangdong, Peyo and districts can be adjusted at any time according to market operation and human resources.

Clearly divide the tasks of each area under its jurisdiction and formulate the corresponding business area road map; And implement clear and refined management for all regions and cities in the region. Every region and the region within the region contains certain sales channels, and these channels are our sales positions. A clear division of sales channels will help us fully develop and manage the market.

Fourth, sales channels.

1, exclusive store area100-200m2.

2. The area of municipal agency shop is 100-200m2.

The above two sales channels are the main sales channels of our company's existing products, and the choice of sales channels should be based on the characteristics of our company's products and the overall market planning.

Verb (abbreviation of verb) market development

1, salesman recruitment training work

According to the business needs of the marketing department, apply to the company's "Human Resources Department" to recruit 12- 15 people for one week's internship, and then select 5-8 people from this 12- 15 people. After the personnel are finally determined, the salesman will be trained in all aspects, including product knowledge, promotion skills, market structure, how to develop and maintain the market, the daily work of business personnel, such as establishing customer files and how to gradually expand the market. After all the work is ready, the market will be formally developed.

2. Develop customers

Understand customer needs, brand and business model, state the company's policies and operation, understand the market situation of end customers, comprehensively analyze customer intentions and try to determine the needs of cooperative products.

Market maintenance of intransitive verbs

Visit old customers, inquire about sales, product display, new product promotion, new policy promotion, collection and processing of customer suggestions or opinions, collection and record of competing products, report to business manager and say goodbye politely.

Market maintenance is as important as market development. Because in the process of making the market, only by constantly developing new customers and firmly grasping old customers can we finally occupy the market. Market maintenance is not to unilaterally maintain the status quo, but to increase product sales and enhance product popularity on the basis of original product sales.

Seven. Promotion and publicity

Promote sales when necessary. The form of promotion and maintenance is relatively simple, generally only for the terminal market. There are many forms of marketing, and their respective purposes are the same, the intensity and scope of publicity.

To varying degrees, these forms include: Internet, media advertising, manpower publicity, pictorial publicity, shopping mall publicity and other forms of publicity. It depends on the company.

Eight. Distribution management of marketing personnel

Marketing personnel are the executors of the whole marketing plan of our company, and their implementation of the marketing plan is related to the overall situation of marketing work, so the management of marketing personnel will be the focus of the whole marketing work of our company.

The composition of marketing personnel involves the business managers of the company from top to bottom, including marketing managers, supervisors, regional managers and salesmen. All the people involved in this work, although our positions are different, have the same goal, that is, to work hard for the implementation of the whole marketing plan of the company and introduce the composition and work distribution of marketing personnel.

First of all, the business manager, marketing manager and supervisor of the company are responsible for all marketing plans and the management of all marketing work. Regional managers are mainly assigned to Dongguan, Shenzhen, Huizhou, western Guangdong, eastern Guangdong and Peyo, as well as business personnel and regional sales personnel below the regional managers, who are mainly responsible for regional market development and market maintenance.

Annual marketing plan 4

The focus of the work in 20- 2000 is to grasp sales and improve profits. This year's sales plan will be implemented in all stores, and the store manager will implement all shopping guides to enhance the sense of urgency and responsibility of all employees. Assess the sales situation of each store every month according to the planned tasks, and announce the sales situation at the meeting to stimulate employees' sense of competition and encourage employees to improve their sales performance; For stores whose sales tasks are not up to standard, find out the reasons with the shopping guide and take corresponding measures to improve sales performance. In view of the phenomenon of fake goods and empty shops, the principle of one-time payment is adopted for each branch, and the variety and quantity of goods are greatly enriched. The store manager focuses on commodity sales, reports the goods with insufficient supply to the head office in a targeted manner, enriches the supply of goods, and cooperates with the shopping guide to prepare for sales. With the diversification and diversification of commodities, consumers at all levels have been retained.

I. Market analysis

The price war in the air-conditioning market has gradually started for several years. The low-end demand of the secondary and tertiary markets, along with the continuous improvement of urban construction and people's living standards and the arrival of the product upgrading period, has driven the sustained growth of the primary market, thus driving the expansion of the overall market capacity. In 2000-2000, the domestic total sales volume reached 654.38+09.5 million units, an increase of 654.38+065.438+0.4% over 2000. It is estimated that it will reach 25-30 million units in 2000-2000. According to industry data, the global market capacity is 55-60 million units. China's market capacity is about 38 million units.

At present, Galanz's market share in Shenzhen air-conditioning market is about 2.8%, but industry data show that it has been in the stage of "shuffling" in recent years, and its brand market share will be highly concentrated. According to the company's 20-year strength and product line, the company's 20-year sales target can be achieved completely. In 20 years, there were about 400 air-conditioning brands in China, and by 20 years, it dropped to about 140, with an average annual elimination rate of 32%. By 20 years, under the "encirclement and suppression" of first-line brands such as Gree, Midea and Haier, there are not enough brands active in the air-conditioning market in China. LG was accused of dumping by the United States from 20 to 2008; Kelon encountered financial problems and its market share fell sharply. Shinco, Changhong and Oaks have also been adversely affected by enterprises and brands, and their market share has also declined. Japanese brands, such as Panasonic and Mitsubishi, were strongly influenced by the Japanese sentiment of arriving in China in 20- 2000, and their market share was relatively large. However, Galanz air conditioning has shown a rapid growth trend in the Guangdong market. However, the market base in Shenzhen is relatively weak, the team is still relatively young, and the brand influence needs to be consolidated and expanded. According to the above situation, the following work plan is formulated.

Second, the work plan

According to the above situation, we will focus on six tasks in the 20-year plan:

1, sales performance

According to the company's annual sales task and monthly sales task. According to the specific situation of the market. Break it down into monthly, weekly and daily. Break it down into monthly, weekly and daily sales targets of various systems and stores, and complete the sales tasks in each time period. And improve sales performance on the basis of completing the task. The main means are: improving team quality, strengthening team management, carrying out various promotional activities, and formulating reward and punishment system and incentive scheme (according to the market situation and the actual situation of each time period). This work is always concentrated in the peak season. In the peak sales season, we will carry out strong promotion activities for professional home appliance systems such as Gome and Suning, and vigorously promote large-scale terminals.

2. Agency management and relationship maintenance

Effectively manage and maintain the relationship with existing K/A customers, agents or future K/A agents, establish customer files for each K/A customer and agent, understand the pre-sales situation and strength, and spread the company's corporate culture and new products in 20 10. This work was completed at the end of August. Irregular transmission after the peak season and before the peak season. Understand the basic situation of each K/A and the agent in charge, visit regularly and communicate effectively.

3. Brand and product promotion

20 years of brand and product promotion, cooperate with and implement the company's regular brand promotion and product promotion activities, plan some low-cost public relations publicity activities, and enhance the brand image. Such as "Galanz air conditioning health and environmental protection love my family" and other public welfare activities. If possible, joint promotion with various K/A systems can not only expand the influence, but also establish a good customer relationship. Product promotion mainly includes some "roadshows" or outdoor static exhibitions for product promotion and normal business promotion.

4. Terminal layout (in line with channel expansion of business lines)

According to the sales target of the company 16, the popularity of channel outlets will be greatly improved. According to this situation, actively cooperate with the work of business departments at any time and place, and actively cooperate with the image construction of shops in shops, parks in gardens and cabinets in shops (according to the requirements of six atmospheres for the layout of company booths). Actively arrange positions for promotion, sample tracking and product display. This work is carried out according to the needs of the company's business department. The layout standard is strictly in accordance with the company's unified standards. (Special circumstances will be adjusted in time)

5. Planning and implementation of promotional activities

The planning and implementation of promotion activities are mainly carried out in the peak season from April to August 2006. One is to strictly implement the company's promotional activities, and the other is to flexibly plan some promotional activities according to the market situation at that time and the promotional activities of competitors. The theme idea avoids its advantages, attacks its disadvantages, and focuses on planning and implementation according to the company's product advantages and resource advantages.

Chapter 5 of the annual marketing plan

First, the marketing objectives

1. The company's sales in 2020-2008 were 2.5 million, and this year's planned sales increased by 10% ~ 15%, and this year's sales exceeded 3 million as far as possible;

The company has a manager and two business executives. This year, it is planned to sell 250,000 to 300,000 per person. If it is not completed, the corresponding year-end bonus will be deducted. It is planned that the township with large seed sales volume will sell no less than 50,000 seeds in a quarter, and the township with small seed sales volume will guarantee 20,000 seeds in a quarter;

This company deals in various crop seeds, mainly including rice and rape seeds, and a small amount of vegetable seeds. This year, it is planned to sell 6.5438+0.7 million rice seeds, 6.5438+0.65438+0.00 million rape seeds and 200,000 seeds of various vegetables. Rice and rape seeds sold are medium-grade seed products, and all kinds of vegetable seeds are high-grade seed products imported from abroad. The profit ratio of the three schemes is 5: 4: 1.

Second, the marketing strategy

1, product strategy

(1), core product strategy

This year, the company plans to win more market share by virtue of the high cost performance of mid-range rice and rapeseed, and plans to occupy 8% ~ 10% market share of similar products in this region. With the excellent quality of all kinds of vegetable seeds imported from abroad, it has won a good market reputation and plans to occupy 4% ~ 5% market share of similar products in this area.

(2), the management strategy of seed tangible products and additional products.

All products of the company are in barrels, and a small bag of samples is attached to the packaging barrel. The small bag is transparent, which is convenient for people who buy seeds to observe the appearance of the seeds well. The packaging barrel can be used to carry water after the seeds are used up. The shape and color of the company's product trademarks are quite different from those of similar companies to ensure originality, uniqueness and convenience. The company provides the best after-sales service, regularly sends relevant experts to the countryside to teach farmers the correct cultivation and field management techniques of seeds. Farmers have seed quality problems, 100% will be solved to make up for the losses.

2. Price strategy

On the basis of unified distribution price in this region, different rebates and market support are given according to specific conditions, with the amounts of 3% ~ 6% and 7% ~10% respectively; Try to ensure a unified retail price in the same area, and insist that the promotion should not exceed 30%. Market regulators should keep abreast of the market situation and avoid malicious acts such as price reduction and price reduction.

3. Promotion strategy

In the peak season of seed sales, preferential activities such as promotion, discount and price reduction will be carried out, such as giving 20 mu of field seeds at a discount of 8.5 1 mu and1mu of field seeds at a discount of 8.5. Through these preferential activities, farmers' desire to buy is stimulated, thus increasing the sales of the company's seeds.

4. Advertising strategy

Due to the company's special product types, the time and place of seed advertising are limited. Therefore, the company's seed product advertisements mainly use print advertisements, which are mostly set in rural fields. Its main audience is farmers, and our advertisements are integrated.

Farmers' life, and become a part of farmers' life. But in any case, the advertising investment shall not exceed 65,438+00% of the annual sales profit, which will not affect the company's liquidity and capital turnover in the next year.

5, after-sales service strategy

Establish a perfect after-sales service organization to provide timely and first-class after-sales service for farmers, so that farmers can use it with confidence. The company's scientific consultant will open a hotline at any time during working hours to solve all problems encountered by farmers at any time. Moreover, scientific consultants go to the countryside once every three days to personally solve problems for farmers in the field.

Third, marketing team management.

1, personnel planning

As the company is only a branch located in the county, it is not fully staffed, including a manager, two business executives, an accountant, a science and technology consultant, a warehouse manager and a truck driver. Managers and business executives are responsible for sales, scientific consultants are responsible for solving various problems of farmers in the process of seed use, accountants are responsible for company finance, warehouse administrators are responsible for company goods management, and truck drivers are responsible for delivery. 2. Team management

Company employees perform their duties, colleagues help each other, and advance and retreat with the company's development. However, their respective work must be completed on time and in quantity, otherwise the corresponding year-end bonus will be deducted according to the unfinished workload, so as to improve the work enthusiasm of the company's employees. Of course, during the annual leave, the company's relevant staff will be sent for relevant professional training to improve the professional skills of the company's staff and better serve the company.

Fourth, the cost budget

The company's expense budget this year: the monthly salary of the manager is 4,000 yuan, and the annual salary is 48,000 yuan. Business executives earn 3500 yuan a month and 42000 yuan a year. The monthly salary of scientific consultants is 3,500 yuan and the annual salary is 42,000 yuan. The monthly salary of accountants is 2500, and the annual salary is 30000. The monthly salary of the warehouse manager is 20-, and the annual salary is 24,000. Truck drivers earn 2500 yuan a month and 30,000 yuan a year. The annual salary of employees is 256,000 yuan, the annual advertising expenses are 200,000 yuan, the training expenses are 50,000 yuan, the travel expenses are 50,000 yuan, the year-end bonus is 6,543,800 yuan, and other miscellaneous expenses are 6,543,800 yuan and 756,000 yuan respectively.

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