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Tik Tok was launched in September, 20 16, and it has been sharpening its sword until after the Spring Festival this year, and it may feel that it has penetrated, and many resources will be invested in it. The excellent data performance of the product made headlines quickly decide to fully guide the promotion resources of various traffic stars BD to this new project that can improve the company's appearance.

Tik Tok quickly became a headline strategic product. Of course, the core algorithm advantages of headlines are also applied to Tik Tok. From the beginning, an algorithm recommendation model was added at the product level to ensure the efficiency of content distribution.

Tik Tok's name has also changed in time. If it's still Ame, maybe everyone doesn't know what it is, so it's much clearer to directly position itself as a music short video community for young people.

Platform cooperation:

Tik Tok 2065438+08 July, Tik Tok reached a strategic cooperation agreement with Dunhuang City. According to the agreement, Dunhuang will make full use of the network traffic and technical advantages of Tik Tok broadcasting platform to package and promote Dunhuang products at home and abroad in Tik Tok.

At the same time, the Tik Tok broadcasting platform will also help Dunhuang to create an official account that is personalized and conforms to the characteristics of network communication, and explain and publicize Dunhuang culture in a way that young people like.

From 2065438 to August 2008, Tik Tok successively reached cooperation with many recording and songwriting copyright companies such as Universal Music, Warner Music, Universal Songwriting, Taihe Music, Warner Shi Sheng, and Dashi Copyright. Tik Tok obtained the right to use the whole music library.