High-end creative posters-tutorial on making detail pages

How to design high-end and meaningful character posters? Character posters are generally composed of character images and text designs. This mixed layout design has a * * * feature: at first glance, it will be attracted by the characters, and then slowly transfer to the text content. The impression of a good work depends largely on the style and content of the characters. Of course, if we can use various elements, it will also help to highlight the theme of the work. Today, we share the method of designing character posters. 0 1 Try different artistic effects. If you try different artistic effects and apply them to graphic design, you will instantly bring different artistic effects to the picture and improve the richness of the picture. Then artistic effect refers to the designer's understanding of the theme, the use of creative techniques, the means of information transmission and the mastery of artistic language. Mottled old art effect tearing paper art effect collage art effect fault art effect 02 It is essential to use words in arrangement. If you feel that the layout is too monotonous, you can try the way of pressing words with pictures, with words as the background, and the main picture is arranged directly on the words. Or the combination of words and graphics makes it a part of graphic creativity. On the whole, the unique layout form with pictures and texts is realized. Improve recognition and interest, and convey graphic information at the same time. Black and white theme Black and white is always the best design partner. Black and white sounds dull and monotonous, and some traditional ideas in China think that black and white is unlucky. In fact, on the contrary, they have a fashionable and simple beauty, and even give people a noble and elegant feeling. Usually the picture is adjusted to black and white, and neutral color is used as the main color in a large area. Then add a single color, the protagonist will play a prominent role here, which can form a strong contrast and unified balance. Double exposure effect Double exposure effect has always been welcomed by photographers, and it is also a more classic photo design and production technique often used by designers and artists. These double-exposure posters look very creative and artistic, but they are not difficult to do. The transformation of illustration elements into illustration forms can be understood as the combination of point, line and surface graphics other than shooting, that is, hand-drawn graphics. The advantage of illustration lies in its rich imagination and free creativity. Bold creativity and color matching When you choose exaggerated creativity and color matching, there will be a strong visual impact. Have an impact on the audience, they will be attracted by the emotions and energy conveyed by the picture. To create this effect, the less words, the more energy.

What high-end flyers have you seen? 1, notice for finding things (leaflet)

I think this flyer for finding things is so cute. This simple leaflet sent by a child in the United States shows that the black cat at home is lost, and a sentence is written in black and white, but it is very warm, which also reflects the children's love for small animals.

Leaflets are carefully written by children, with great care and high-end atmosphere.

2. Tea room flyer

I think it's a little antique, unique and more in line with the theme of the leaflet. This leaflet was sent by letter, the cover was painted with brush strokes, and the brushwork was also Chinese painting. The contents of the leaflet were presented with the contents of the letter. Can deeply feel the producer's intention and style taste.

3. American Uncle Flyer

I think the overall style is simpler, the characters are fresh and the expression is in place. One sentence expresses the meaning. but

Moreover, the sense of honor of joining the army in the United States is not as strong as that in our country, and we also respect and admire military personnel. But uncle America's firm eyes on the leaflet, the country needs the actions of soldiers, and the stars on the hat are all expressing that the country needs you. The old picture has a sense of history.

And becoming a pillar of the country and serving the motherland itself is a very high-end thing.

Summary:

I think many people tend not to like leaflets, posters and other publicity advertisements at present.

Now I often get a lot of leaflets when I go shopping on the road. I accept them as long as my hands are empty, because life is not easy.

Today, I listed several unique leaflets, and I like them, but at present, they rarely stand out among many leaflets.

The production of tutorial details page includes the implementation of pre-planning and post-design. It is completed by the cooperation of operation and design, and it is only completed by one designer. Even if a detail page with good visual effect is made, it will bring good transformation in practical use.

After getting the product, the operation must first determine the target sales crowd of the product, and study the basic information such as gender, age and consumption habits of the crowd, so as to determine the planning of the details page content.

Find the selling point of the product. Grasping the position of your own products in the market has advantages compared with competing products. At the same time, according to the buyers' concerns about the products, 3-4 important selling points are sorted out, which will be reflected in the details page.

Output a detailed copy of the page. The details page pays attention to the combination of pictures and texts, not only the visual effect of pictures, but also the role of words in conveying information and reminding buyers. The refinement of copy should try to think from the buyer's point of view. The most important thing is not to try to use your professional vocabulary to improve the quality of products. Most buyers don't understand it, and they won't leave any impression on the product after reading it. Imagine yourself as a little white, and think about what information you want to know most about the product when shopping. Just describe it in concise language.

After the pre-planning is completed, it is the implementation stage of the design. According to the preferences of the target population provided by the operation, determine the design style of the detail page suitable for the product. Style is like dressing and matching. Proper collocation will enhance the product. The result of messing around is either spicy eyes or buyers think your products are unprofessional. For example, high-end men's wear may be more suitable for simple and atmospheric routes, while fashion clothes are more suitable for dynamic street style. Digital products need a cool concept.

After that, determine the content plate collocation of the details page. Generally speaking, from top to bottom, it is creative poster, product selling point, product function, product effect, product specification information, product comparison, real shot display, detail display, brand strength, logistics after-sales information, related sales and so on. Choose the right section to match according to your own products.

Retouching. Due to factors such as light or shooting angle, there will be some flaws in the real shot, and the picture needs to be colored or thinned. Good-looking appearance is an important factor to attract buyers, especially for products that attach great importance to visual effects like clothing.

Determine the composition and collocation elements of each section. Simply putting pictures together will definitely not have aesthetic feeling. The composition of pictures and words, as well as the embellishment of corresponding elements, will make the details page look more vivid. In order to fit the overall style, the font and color of the copy need to be adjusted accordingly.