Traditional Culture Encyclopedia - Photography and portraiture - Where is this painting?
Where is this painting?
The default desktop of Windows XP is Bliss. The photo was taken in Sonoma County, California, USA 1996. The southern part of Sonoma Valley is near the former site of Clover Stornetta, a dairy company. Bliss's name comes from the rolling green hills, blue sky, layered and rolling white clouds in this place. This picture was used by Microsoft as the desktop wallpaper of luna theme in XP. This photo was taken by professional photographer Charles O 'lear (from St. Helena, Napa County) for digital design company HighTurn. O 'lear also worked for Bill Gates' private photo storage company Cobis in Seattle, and he also produced photos of Napa Valley in the May 1979 issue of National Geographic magazine. At first, O'Rear's main energy was spent on taking photos of Napa Valley wine industry, but at that time, there were no vines growing on Bliss Mountain in the late 1990s. This photo was taken by a hand-held large-format camera on the side of12/1highway.
/kloc-the same place 0/0 years later.
/kloc-the same place 0/0 years later.
O 'Rear's photography inspired a $200 million advertising campaign for Microsoft XP operating system. The campaign, entitled "Yes, you can do it", was organized by McCann Eriksson, an advertising agency in San Francisco, new york. This activity was initiated by ABC TV, and the time was sandwiched in the sports program "Monday Football Night" of ABC TV. The profit of this radio station includes Madonna's "Light", and the TV rights of this song cost Microsoft14 million dollars. According to the Daily Mail, it used to be the second most expensive photo in the world and the most recognized photo in the world (about 654.38 billion people know this photo).
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