Traditional Culture Encyclopedia - Photography and portraiture - Does a coffee shop issue an announcement of charging fees for taking photos to persuade those who take photos to quit?

Does a coffee shop issue an announcement of charging fees for taking photos to persuade those who take photos to quit?

Yes, according to media sources, there is a coffee shop next to the West Lake in Hangzhou, which has become popular because of its decoration style and the beautiful view of the West Lake outside the window. The shop owner said that many people were taking pictures and ordering here, which affected the operation of the coffee shop. For this reason, the coffee shop issued a notice of charging fees for taking photos to discourage those who take photos.

Shop owner Zhao Zhao said that he had no choice but to issue this announcement. Since the store opened, there have been an endless stream of "orders" and "photographs". "There are really a lot of orders and photos. Three people ordered a cup of coffee. Then I spent the whole afternoon taking pictures. What was even more outrageous was that after a customer ordered desserts and drinks, he put the food on his seat and took pictures first. As a result, the girl who didn't order directly sat on someone else's seat. The customers felt very uncomfortable after seeing it.”

Zhao Zhao told reporters that the hard and soft decoration of the cafe itself totaled 1 million, plus the rent of this location on Beishan Street. The pressure is really quite big. In order to ensure the normal operation of the cafe and the user experience of most guests, Zhao Zhao adopted a "ticket system" after discussing with his friends in the store.

Ticket fee is 50 yuan, including a cup of Americano coffee. The store uses single-origin coffee beans, so the price is about 10 yuan more expensive than ordinary Italian coffee. The cheapest American coffee is 35 yuan, latte is 48 yuan, and other fancy coffees are basically 58 yuan. The ticket price is equivalent to an additional 15 yuan on top of the Americano coffee.

“But in fact, from the time it was announced to now, the ticket system has not really been implemented. The purpose of publishing this news online is more to dissuade people who want to take photos.”

Extended information

Many online celebrity stores in Hangzhou charge for commercial auctions:

Enter the keyword "commercial auction" on a certain platform, and the reporter randomly found it based on the comments of netizens. There are two popular online celebrity shops, one is a coffee shop and the other is a Hong Kong-style tea restaurant. ?

Both internet celebrity stores are located near Xintiandi Center in Xiacheng District. “There are many Internet celebrities and online store models taking photos in the store, which makes it become a commercial shooting place, but the photos are really beautiful.” “The store has commercial shooting, and the front door and back door are both easy to take pictures. Every shot will be a blockbuster”...No Netizens who rarely go to the store to drink coffee and dine commented this way. ?

The reporter called these two online celebrity stores respectively. "In the venue area inside and outside our store, we can change clothes, decorations and other items. If the number of photos taken is more than one, it will be regarded as a commercial shoot." The coffee shop owner who answered the phone sounded like a young man. He said that the coffee shop opened in the middle of last year because the decoration style of the shop is the Instagram style that is very popular among young people nowadays. When the shop opened, it attracted many Internet celebrities and online store models to check in and take photos.

“We formulated payment rules for commercial auctions when we first opened the store.” The boy said that commercial auctions have different prices according to different time periods: 9:30-12:00, charging per head, per person 100 yuan per hour; 12:00-21:00 charged by group, 200 yuan per hour per group, and the number of people cannot exceed 3 people. If there are more than 3 people, such as 4 people coming to shoot together, they will be charged as 2 groups. ?

“Now on average, one or two groups come to the store every day for business shooting, and during peak weekends, we receive three or four groups.” The boss said that commercial auctions must be made by appointment “one or two days in advance.” ?

The reporter then called another Hong Kong-style tea restaurant. The proprietress who answered the phone said that if a customer came to the store with a SLR camera, it would be considered a commercial photo shoot. "We charge 100 yuan per person for two and a half hours for commercial auctions." The proprietress said that the tea restaurant opened in July last year and also charged for commercial auctions at the beginning of its opening. ?

“Internet celebrities or models can change clothes and bring reflectors.” The proprietress said that the overall decoration style of the tea restaurant is the retro Hong Kong style of the 1980s, which attracted many people when it first opened. Many Internet celebrities check in and figure out their looks. “At most, 15 people come to shoot at the same time.” ?

The proprietress said that in order not to affect the dining experience of other customers, now, before receiving business customers, she will advise them to come during the time period of 8:00-9:00.