Traditional Culture Encyclopedia - Photography and portraiture - What is Cathay Pacific’s fuselage design?

What is Cathay Pacific’s fuselage design?

Cathay Pacific has used white and dark green stripes on its jets since the 1960s. As for the logo, only the word "CATHAY" is on the vertical tail and the Swire Group logo is affixed to the nose. In the 1970s, Cathay Pacific changed the fuselage painting to bright green lines on a white background, but the logo only added a double-wing shape based on the Swire Group logo. From the mid-1980s to 1994, Cathay Pacific once had a green and white striped vertical tail as its logo.

In the 1990s, Cathay Pacific decided to update its corporate image. While improving passenger services, it launched a new version of its "fluttering" livery in 1994 to replace the original green and white livery. The emblem combines the strokes of Chinese calligraphy with the gesture of a bird spreading its wings, reflecting Cathay Pacific's "Asian characteristics". However, because the logo resembles a shark fin, Cathay Pacific has been nicknamed the "Shark Fin Airlines" by some people (especially aircraft photography enthusiasts and Cathay Pacific employees).

Before 1991, all Cathay Pacific aircraft had the British flag affixed to the vertical tail, but it was removed before Cathay Pacific changed its livery. The aircraft registration number prefix was also used from July 1997 to December 1997. The month was changed from "VR-H" to "B-H". Starting in 1995, Cathay Pacific's original green and white paint scheme was gradually replaced.

On January 22, 2016, Cathay Pacific’s first 747-400ERF with new livery was unveiled. In November 2015, Cathay Pacific launched a new livery on the 777-300ER: a new "head and flutter" logo with smoother lines was replaced; the Cathay Pacific color spectrum was simplified to green, gray and white; the Cathay Pacific name and "head and flutter" were highlighted. Wings" pattern. Among them, the changes to the nose, fuselage and tail parts are the most significant. On January 28, 2016, its subsidiary Dragonair also changed its name to Cathay Dragon, and also changed its livery and logo.