How was the Jordan Gatorade commercial filmed?

It was shot using holographic photography technology, produced by Silemije Company in Florida, USA.

1. Introduction

Gatorade is a world-leading sports drink with more than 50 years of sports scientific research background. It was developed in 1965 by researchers at the University of Florida, and its name Gatorade is derived from the nickname "Gators" for students at the University of Florida.

It not only replenishes the water and electrolytes that the body lacks during exercise, but also provides carbohydrates to enhance exercise endurance. "Quiet your thirst and quench your body's thirst" is the uniqueness of Gatorade. Today, "Gatorade" accounts for 85% of the sports drink industry in the United States. Gatorade is committed to creating China's "best sports drink" and bringing new health science concepts to Chinese consumers.

2. Background

With an 80% market share and an annual growth rate of 7%, Gatorade is a valuable asset to the beverage market that is becoming saturated with carbonated drinks. The highest dark horse. What’s more important is that it has become “part of American life.”

In major global competitions, almost all the biggest stars in the United States hold Gatorade. In major domestic competitions in the United States, NBA, NFL, MCB, USSOCCER, they wave it off the field. The ones are all orange Gatorade.

The Gatorade brand was once affiliated to Quaker, and the "Gatorade Sports Science Institute" was established. In 2001, Quaker merged with PepsiCo, which further consolidated Gatorade is the world's number one sports drink brand.

Today, Gatorade occupies 85% of the sports drink industry in the United States and is the designated drink of the American Professional Football League and the NBA.