Traditional Culture Encyclopedia - Photography and portraiture - What do you mean by photos in advertising production? What does inkjet mean?

What do you mean by photos in advertising production? What does inkjet mean?

In advertising production, photography and inkjet printing are commonly used advertising techniques and expressions.

Portrait usually refers to a high-definition photo presented by shooting or scanning the original picture and then processing it in printing. These photos can be used in product advertisements, people photography and other fields, and can also be displayed in the form of photo albums and exhibition boards.

Inkjet is to spray patterns and characters directly on the surface of materials with a professional printer to form colorful and realistic patterns. This technology is mostly used for outdoor advertising screen output, and the output screen is very large. For example, many billboards beside the expressway are the output of the inkjet printer.

Generally speaking, photography and inkjet printing are common technical means in advertising production, and appropriate production methods can be selected according to actual needs.