What luxury brands are there in Italy?

Gucci and Giorgio Amar are the most classic luxury brands in Italy. Gucci, Prada, Dzheniya and Valentino are new brands.

1. Founder Guccio Gucci guccio gucci founded Gucci in 1923. Gucci Group, located in Florence, is the largest fashion group in Italy today. Besides fashion, Gucci also deals in purses, shoes, watches, household accessories, pet products, scarves, ties and perfumes. ?

Gucci brand fashion has always been famous for its high-end, luxury and sexiness. With its brand image of "symbol of status and wealth", it has always been favored by business people, and it is elegant while fashionable. ?

2. From the late 194s to the 196s, Gucci successively introduced a series of classic designs, such as leather bags with bamboo handles, soft shoes with metal tabs, printed silk scarves, etc. The unique design and excellent materials of its products became a symbol of elegance and luxury, and were highly praised by ladies and celebrities such as Jacqueline Kennedy, Sophia Loren and the Duchess of Windsor. Less, the awareness of this brand is by no means inferior to any other brand.

in p>1978, Miuccia rada and her husband Patrizio Bertelli*** took over Prada, leading Prada to a new milestone. ?

3. The founder giorgio armani (giorgio armani) was born in Italy in 1934, majoring in medicine and photography. He worked as a menswear designer in Cheretti and founded giorgio armani in 1975. He has won Naiman-Marcos Award, All-wool Logo Award, Life Achievement Award, American Association of International Designers Award, Couty Shaq Award and other awards.

giorgio armani is now the European designer brand with the largest sales volume in the United States. He is famous for using new fabrics and excellent production. These are all classic brands.

4. Larry is the most famous manufacturer of racing cars and sports cars in the world. It was founded in 1929 by Enzo Ferrari, a world racing champion and an epoch-making master of automobile design. Fiat owns 5% of the company's shares, but the company can operate independently of Fiat. Ferrari cars are mostly made by hand, so the output is very low.

5. Salvatore Ferragamo, who founded the brand of the same name in 1927, has survived the global economic recession and World War II, but still stands, and has become an enduring Italian classic fashion brand today.

Salvatore Ferragamo was born in Bonito, a small town in Naples, southern Italy. His family has 14 brothers and sisters. Although Salvatore Ferragamo dropped out of school at the age of nine, he dreamed of becoming a shoemaker since he was a child. At the age of 11, he was apprenticed to a shoemaker, and at the age of 13, he opened a shop, which is a legend for his footwear industry.

Extended information:

Luxury (consumer goods beyond people's needs for survival and development): Luxury is internationally defined as "a kind of consumer goods beyond people's needs for survival and development with unique, scarce and exotic characteristics", also known as non-daily necessities.

in economics, luxury goods refer to products with the highest value/quality ratio. From another perspective, luxury goods refer to the products with the highest ratio of intangible value to tangible value.

symbol of wealth: the brand charm of luxury brands is rich and luxurious. Luxury comes from the Latin word "Lux". Therefore, luxury goods should be shiny, bright and enjoyable. Luxury goods convey these contents through their brand visual identity system. From a sociological point of view, luxury goods are the goods of the aristocratic class.

It has status, status and superior power. It is the representative of noble image. Nowadays, although the society is democratic, people's concept of wealth has not changed, and luxury brands can just meet people's instinctive needs. "Rolls-Royce" car has the symbol of noble car.

visual sense: the products served by luxury brands must be "the most advanced". This "superlative" must be reflected one by one from appearance to quality. The luxury should be visible. It is precisely because people are "obvious" about its luxury that it can bring glory to the host.

Therefore, luxury goods should provide more "visible value"-people look and feel good. Those who buy luxury goods are not pursuing practical value at all, but pursuing the "best" feeling of all mankind. "Mercedes-Benz" cars are like this; The same is true of Chanel fashion.

Individualization: Luxury brands are often proud of themselves. They constantly set up the banner of individualization and create their own highest realm. Mercedes-Benz pursues top quality, Rolls-Royce pursues handcrafting, Lisia RELLECIGA pursues fashion, sexiness and luxury, Ferrari pursues sports speed, and Cadillac pursues luxury and comfort.

Baidu encyclopedia: luxury goods