How can soft text marketing achieve the promotion effect of 30,000 yuan only at the cost of 500 yuan?

We do soft text marketing, in addition to low promotion cost and wide coverage. Compared with the advertising fee of thousands of dollars per minute, it only takes a few dollars to publish a news, and soft text marketing is undoubtedly the first choice for SMEs to promote their brands. However, the delivery of soft texts is also skillful, and not everyone can achieve the expected results when doing soft text marketing. Many friends who are new to soft writing are not familiar with the media market and will not look for media docking channels. They often spend a lot of money on soft articles, and as a result, there is not even a splash, which is a waste. Once, a friend told me that a small company that was not well-off gritted its teeth and took out a budget of 654.38 million yuan to do soft text marketing in order to enhance its popularity. I have carefully written several soft articles and put them in several well-known media. As a result, I couldn't find any information on Baidu, and I felt that I had suffered a big loss. I am depressed, helpless and feel terrible. Since we are friends, of course we can't be perfunctory. First of all, we should comfort ourselves. It is normal that articles published in soft texts are not included. Then slowly analyze the reasons and see which link is wrong. After careful questioning, I realized that my friends still suffered a big loss in the choice of media. Well-known media is good, but the price is also expensive. Not all mainstream media are included in the software package. If the media selection is incorrect, the promotion effect you want to pursue will naturally not be achieved. If you let me launch it, it won't cost 654.38+0 million at all, and the article collection is also very beautiful. What should I do specifically to achieve the best promotion effect with the least money? Below I will use my own experience in delivering soft articles to explain to you how to achieve the promotion effect of 30,000 yuan with the delivery cost of 500 yuan! 0 1 if an information worker wants to do a good job, he must first sharpen his knife and send soft articles. First of all, we must determine the media platform to launch. The advantage of putting in soft articles is that the promotional articles written by the company itself can be published and exposed on major websites, thus enhancing the company's popularity. Then the choice of media is very important. The first step of soft text delivery is to obtain media information and determine the media platform to be delivered. For ordinary small and medium-sized enterprises, it is difficult to directly connect with media editors. At this time, we need to know that there is a soft text delivery platform. The so-called soft text delivery platform is actually a media trading platform. For example, in the soft text delivery platform, we can see media websites from all over the country and industries, and screen out the media with high cost performance according to the information. It should also be noted that there are also differences in soft text delivery platforms. It is necessary to choose a soft text delivery platform with complete media information display and a large number of media resources to cooperate. Media information, such as news release price, whether it is news source media, news release time, news release rate, etc. The more information displayed, the more help we can choose the right media. When I want to promote the company's activities, I prefer to send five portals with strong brand endorsement. Especially the homepage recommendation, the traffic is absolutely objective, but the biggest problem is that the price is too expensive. How to distribute well-known media with limited budget? The answer is to choose the second and third-level pages under the well-known portal website, and the price can be as low as tens of yuan. For the same media website, the page price difference of different columns can exceed 10 times. For example, whether the following Tencent news is published on the home page or not, the price difference is obvious. But no matter which page it is on, it belongs to Tencent, which is why we can publish it on well-known portals at the lowest cost. In this way, when we promote the company news, we can also be said to have been reported by well-known media such as Sohu. Com and Tencent. This is not false propaganda, but a little beautification based on facts. Ensure a certain proportion of inclusion, choose low-priced media to publish, in order to save the promotion budget, but it does not mean that you can only choose low-priced media. As the saying goes, the choice of publishing media will eventually be more cost-effective Soft text delivery is not only finished after delivery, but also of little value if it is not well included. If it can be included by Baidu, if there is no accident, the soft text can always stay online, which is also an indicator for us to test the marketing effect of the soft text. Therefore, when choosing press release media, we should not blindly choose low-priced ones, but also consider the issue of inclusion. If the soft text can't be included, what's the point of putting it in? In the case of little difference in media prices, priority can be given to the media included in the package. Why is the media included in the software package? Package inclusion means that as long as you publish it on this media, 100% will be included, otherwise the money will be refunded. This is a guarantee. If you want to ensure that the problem is included, you still need to select the media included in the package. If you want to publish 15 media, you can choose 10 media, and the other 5 media choose well-known portals with lower prices. This not only ensures the collection effect of soft articles, but also achieves the purpose of endorsement by big media brands, killing two birds with one stone. Pay attention to the media release time on the professional soft text release platform. After selecting the media, you can upload the article directly to place an order, and then wait for the editor to upload it back to the chain. It sounds simple, but the premise of all this is that you operate on a professional publishing platform, otherwise publishing is far from worry-free. Many media platforms do not directly indicate the release time. It may take a few days to release the manuscript after we submit it, and the heat has passed, which will disrupt the whole promotion plan. That's what I've been saying. Choose a professional soft text delivery platform. When selecting media, we should also consider the average time of media delivery, and estimate how long it will take to release after placing an order, so that when doing promotional activities, we can proceed in an orderly and step-by-step manner. I have to say that the media has chosen the right way to launch soft articles, and the promotion effect is indeed twice the result with half the effort; Choosing a good soft text delivery platform can make our media selection work twice the result with half the effort, just like the soft text delivery platform I usually use, and there is also a limited time release function. If you need to publish an urgent manuscript, you can use this function to let the editor process the order as soon as possible, which is very helpful for me to put in the soft text. Generally speaking, the delivery of soft articles also requires certain skills and constant trial and error and learning. If you do more, your experience will naturally go up. In fact, the situation is much better than before, and the media industry is more and more open and transparent. There are many soft text distribution platforms on the market, which can help you do soft text delivery better. Choosing a good soft text publishing platform is more helpful for soft text delivery. Learn the soft text delivery skills I shared with you above, and make a promotion effect of 30,000 yuan with 500 yuan. You can do it too! For more knowledge and writing skills of soft writing, you can also look at the following article: